The GoGo SqueeZ singles have been announced by Bel UK as a product for the convenience store channel to help consumers access a delicious and nutritious snack for little ones. The product range features three flavors including Apple Mango, Apple Strawberry and Multifruit, which each come in 90-gram packs and are priced at £1.20 each. The products contribute towards a consumer's five servings of fruits and vegetables per day, and are reported to contain 70% less sugar than other kid-targeted snacking products on the market.
Head of Category and Customer Strategy Emily Lea spoke on the GoGo SqueeZ singles saying, "Bel is set to play a key role in the future of healthier snacking, collaborating with our industry partners to drive healthier snacking – that’s why we are putting even more investment into innovation and into engaging educational initiatives to encourage healthier choices."
Key Themes Behind This Trend
- Single-serve Healthy Snacks
- Growing demand for portion-controlled fruit pouches opens possibilities for reformulated, low-sugar offerings tailored to on-the-go families.
- Reduced-sugar Kids Products
- Parents' preference for lower-sugar alternatives highlights potential for novel sweetening technologies and ingredient blends that preserve taste with fewer calories.
- Convenience-channel Healthier Options
- Convenience stores stocking nutritious single-serve packs indicates shifting retail assortments toward health-forward microtransactions.
Where This Applies
- Convenience Retail
- Smaller-format retailers face opportunities to differentiate through curated healthy snack assortments and merchandising optimized for impulse purchase.
- Packaged Food CPG
- A focus on children's nutrition suggests CPG brands can explore clean-label formulations and premium ingredient sourcing to command shelf premium.
- Food Packaging Technology
- Advances in lightweight, recyclable single-serve packaging could transform cost structures and environmental footprints for snack pouches.
