From cereal boxes with built-in games to personified biscuit packaging, it is clear that companies are exploring many different kinds of kid-friendly food branding. This involves making sure that parents understand the nutritional value of the product while still appearing appetizing to children.
One of the most interesting ways that food companies are making healthier products appealing to children is with interactive packaging. By adding puzzles, games and other interactive features to their product, companies are able to capture a child's attention. For example, Kissan's Jam is a healthy fruit spread that comes with a jungle-themed board game that teaches children about healthy eating. Another example is Kix Cereal's 'pop-out and play' boxes.
Another form of kid-friendly food branding involves personification. This tactic allows companies to turn nutritious snacks into cute characters that children can relate to. Some interesting uses of personification include healthy biscuits shaped like cartoon faces, trail mix packaged in animal shaped boxes and fruit snacks that resemble bear paws.
50 Examples of Kid-Friendly Food Branding
From Silly Cereal Boxes to Personified Cookie Packaging:
Katherine Pendrill — Feb 23, 2016 — Marketing
58
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
57
Coloring Chocolate Bars
This Fun Chocolate Bar for Kids Inspires Creativity with Packaging
56
Clever Kiwi Branding
These Kiwi Snack Packs Include Personified and Animated Graphics
55
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
54
Health-Conscious Kids Snacks
These Oat Biscuits Provide a Healthy Snack Option for Hungry Kids
53
Kid-Friendly Ice Creams
This Sugar-Free Ice Cream Range is Designed for Kids
52
Carnival Ice Cream Containers
Frozen Fun is a Whimsical Ice Cream Packaging Concept
51
Doodled Kids Cookie Packaging
This Range of Snack Cookies for Children Boasts Crafty Pouch Designs
50
Animalistic Orange Packaging
NOMsters Boxes Feature Engaging Imagery of Fruit-Eating Beasts
49
Interactive Monkey Packaging
Exotic Snacks Creates Playful Packs to Engage Kids in Healthy Eating
48
Circus-Themed Candy Packaging
The Packaging for Mr. Big Tops Candy was Created by Company P4Ck
47
Boxy Snack Packaging
Exotic Edibles for Kids Are Contained Within Bird-Themed, Beveled-Lid Cartons
46
Toy-Like Candy Packaging
Smarties Monster Turns Eating Chocolate into a Fun Game for Kids
45
Hypnotic Fish Packaging
A 'Tuna for Kids' Product is Labeled with a Mesmerizing Scaly Illustration
44
Adorable Veggie Packaging
These Vegetarian Food Packages for Kids Makes Meat-Free Options Friendly
43
Kiddie Herbal Teas
This Packaging Was Developed as a Fun Way to Present Tea for Kids
42
Personalized Chocolate Packaging
Whimsy Wraps Offers Customized Candy Packages for Any Occasion
41
Child-Like Food Branding
N'eat Natural Energy Embraces a Playful Look That is Also Very Healthy
40
Edible Blowing Bubbles
These Candy Bubbles Taste Like Cherry, Grape, Bubble Gum or Tutti Frutti
39
Entertaining Cereal Boxes
The Backs of Kix Cereal Boxes Contain Cutouts for Playtime
38
Quinoa Breakfast Cereals
Quinoa Pops Are a Healthy, All-Natural Breakfast Option
37
Peekaboo Snack Packaging
Mishutka's Snack Packaging Features Clever Cutouts and a Curious Bear
36
Instant Oatmeal Cups
MOM Brands' Prepackaged Oatmeal Makes Prepping Breakfasts and Snacks Easy
35
Kid-Friendly Vegetable Bites
Dr. Praeger's 'Littles' Range Features Veggie Patties in Fun Shapes
34
Oatmeal Smoothie Pouches
The Munk Pack's Snack Packaging Design Caters to Adventurers of All Ages
33
Creepy Ice Pop Packaging
Zombis Are Fun Freezer Pops Where You Eat the 'Brain' Inside
32
Kid-Friendly Bean Snacks
The Happy Snack Company Makes Roasted 'FAV-VA BEANS' for Children
31
Berry Superfood Snacks
Nutra Organics' Berry Chocolate Chunk Bars are Healthy for Kids
30
Frozen Smoothie Desserts
Frill's Frozen Smoothies Are Refreshingly Simple & Healthy
29
Organic Snack Bags
'CrEATers' is an Organic Snack Branded with Minimalist Packaging
28
To-Go Chocolate Fruits
Dole Dippers Fruit and Chocolate Snacks Are Perfectly Portable
27
Morphing Yogurt Packaging
Malygina Marina's Yogurt Container Design is Animated
26
Whimsical Chocolate Bar Wrappers
Eddie Sim's Chocolate Bar Wrapper Concept Evokes Childhood
25
Silly Cereal Boxes
Hubbards' Cereal for Kids Uses Language That Appeals to Children
24
Animalistic Beverage Branding
The Panda Soft Drinks Packaging Introduces Melvin the Panda Bear
23
Peeking Snack Packaging
Packaging for These Fruit Snacks for Kids is Playful
22
Sketched Snack Packaging
This Kids' Snack Packaging Showcases Drawings Created by Children
21
Crunchy Yogurt Kits
Alpina's Portable Snack Containers Combine Cereal and Yogurt
20
Cartoony Snack Boxes
Appy Food & Drinks' Food Boxes for Kids Are Filled with Treats & Activities
19
Personified Animal Packaging
These Popcorn Packages Reveal Anthropomorphic Stereotypes
18
Kid-Friendly Breakfast Combos
Juice It Up! is Pairing Its Healthy Smoothies with Tasty Snacks
17
Personified Cookie Packaging
BisKids' Cookies for Kids Wrappers Feature Cheery Personas
16
Organic Kiddie Snacks
Organix Goodies for Kids Are Packaged with a 'No Junk Promise'
15
Squeezable Snack Pouches
Sprout Organic SMASH is a New Line of Kid-Friendly Pureed Snacks
14
Energizing Fruit Chews
Honey Stinger's Snacks Provide Sweet, Healthy Bursts of Energy
13
Interactive Yogurt Packaging
The Scooby-Doo Yogurt for Kids Features Augmented Reality Packaging
12
Child-Sized Snack Bars
The 'Curate Kids' Snack Bars are Made for Smaller Appetites
11
Kiddie Protein Bars
The Simply Protein Kids Bar Makes Protein for Kids Accessible & Enjoyable
10
Disguised Vegetable Crackers
Funley's Healthy Crackers are Branded with Fun Flavors Instead
9
Allergen-Free Ice Pops
The Ruby Rocket Ice Pops Are Free of Dairy and Gluten
8
Kid-Friendly Vegetarian Nuggets
Reinert Created a Line of Vegetarian Food for Kids
7
Educational Jam Boxes
Kissan's Jam Packed Fun Moments Contains a Healthy Snack and an Activity
6
Blended Produce Pouches
Fruigees' Natural Fruit Snacks Eliminate the Need to Wash and Peel
5
Gluten-Free Kid Snacks
The Goodkid Snack Bars are Made with Reduced Sugar and Natural Ingredients
4
Wholesome Snack Bars
YummySnack Bars Fuel Kids with Natural Ingredients
3
Portable Vegan Snacks
These Disney Fruit Crisps are a Healthy All-Natural Snack for Kids
2
Energizing Organic Waffles
Honey Stinger Waffles Help Kids Fuel Up for a Day of Activities
1
Crunchy Fruit Clusters
Brothers All Natural Turns Freeze-Dried Fruit into Crunchy Snacks
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Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Brain Nutrition Bars
Good Thinking Bars Help Consumers Snack Their Way to Better Brain Health
80s-Inspired Pet-Friendly Cereals
BARK Presents the Snack Pack of Colorful Cereal Boxes
Healthy Breakfast Rebrands
Flourish Presents a New and Visually Bold Brand Identity
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Cereal-Scented Nail Polishes
The Nails.INC x Froot Loops Collection Smells Sweet & Fruity
Vintage-Inspired Pet Cereals
BARK Launches a Collection of Dog Treats Inspired By Vintage Cereals
Personalized Cereal Boxes
General Mills Just Unveiled Cheerios Name Boxes for American Heart Month
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Nutrient-Dense Baby Food Pouches
The Once Upon a Farm Advanced Nutrition Pouches are Flavorful
Cartoon-Celebrating Snack Branding
Popchips and The Garfield Movie Partnered for New Branding
Gen Z-Targeted Fruit Snacks
Gushers and Fruit by the Foot Received Logo Refreshes
Irrisistible Chef-Crafted Cereals
Best Behavior Cereal is Made by and for Adults
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Snack-Themed Textbooks
FUNdamental Textbooks by Heinz Make Learning More Playful
Gamified Cookie Packs
Oreo Pac-Man Cookies Come in Scan-to-Play Packaging
Nutrient-Packed Veggie Cereals
General Mills Introduces the Cheerios Veggie Blends in Two Flavors
Edible Snack Skins
Foodberry Creates Edible, Plant-Based Coatings Inspired by Fruit Skins & Peels
Springtime Holiday Cereal Branding
Lucky Charms Limited-Edition Packaging is Here for Spring
Organic Quick-Dissolve Baby Snacks
Little Spoon Puffs Come in Two Flavor Options
Macaron-Flavored Cereals
Kellogg's Miraculous Cereal Reimagines a Classic Parisian Treat
Upcycled Dried Fruit Snacks
The Ugly Company Boats Healthy Recipes That Curb Food Waste, as Well
Senior-Friendly Snacks
These Packaged Snacks Speak to the Needs of Senior Snackers
Chewy Granola Cereals
Quaker Chewy Granola Brings a Favorite Snack to the Breakfast Table
Paper-Made Porridge Packaging
Quaker Porridge Pots are Now Made with Paper for Easy Recycling
Savory Infant Food Pouches
For Aisha's Halal-Certified Baby Food Expands Young Palates Early on
Tasty Themed Jelly Candies
Fruittella Curiosities Have All-Natural Recipes
Better-for-You Snack Rebrands
Eat Real's New Rebranding Highlights Nutritious Ingredients
Revived 90s Lunch Kits
Lunchables Lunch Kits are Arriving Back in Canada After a 15 Year Hiatus
Brain-Boosting Applesauce Snacks
Brain Squeezers are Supercharged to Support Growing Minds
Vibrant Freezable Lunch Boxes
Packit® Launches the Playtime Lunch Boxes Line
Mono-Material Chocolate Packaging
SNICKERS® Launched a Dark Chocolate Cereal Bar in New Packaging
Wafer Chocolate Bar Cereals
Nestlé KitKat Cereal Has a Familiar Texture and Taste in Every Bite
International Allergen Introduction Meals
Globowl Introduces Allergenic Foods with Global Cuisine
Nutritious Pancake Mixes
Nola Baking Co. Has Created a Pancake Mix Specifically for Kids
Kid-Friendly Freeze-Dried Snacks
Harvest Snaps' Kids Freeze-Dried Snacks Use Only 100% Whole Fruit
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Snackable Back-to-School Lunches
Little Spoon's Lunchers are Nutritious Meals for Big Kids
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Bird Feeder Cereal Packaging
'Co-Grain' Gives New Life to Disposable Packaging
Low-Sugar Multigrain Cereals
The Kellogg's Rice Krispies Multigrain Shapes Have a Honey Flavor
Playful Kid-Friendly Baking Kits
Make Bake Stands Out with Its Edible Stickers for Baking
Family-Focused Learning Toys
Chick-fil-A Debuts a Family Game Brand to Inspire Family Playtime
Convenient Kids Breakfast Items
Kodiak Cakes Launches a Broad Range of New Breakfast Products
Kid-Friendly Nutritional Bars
Nola Baking Co. Boasts Delicious Nutritional Bars for Kids
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Snack Bar-Inspired Granolas
Nākd Granola Comes in Three Tasty Flavor Options
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Festive Savory Snack Ads
Frito Lay Canada is Encouraging Canadians to Leave Out Chips for Santa
Storybook Recipe Experiences
The Magical Pantry Brings Recipes to Life Through Fables
Recyclable Kid-Friendly Meals
Little Dish Launches Its New Range in 85% Wood Fibre Packs
Kid-Friendly Stacked Lunches
Lunchables Collaborates with Fresh del Monte for a New Lunch Offering
Educational Snack Packs
Hannaford Snack Pals Teach Children About Healthy Nutrition Habits
Freezable Snack Boxes
PackIt Offers Its Freezable Snack Boxes in a Variety of Patterns
Gut-Friendly Cookies
Toto Foods' Feel-Good Cookies Avoid Inflammatory Ingredients
Cookie-Flavored Protein Cereals
Magic Spoon's Grain-Free Cereals Taste Like Favorite Snacks
Fruity Multi-Colored Cereals
Trader Joe's Tiny Fruity Cuties Cereal Features Fun Fruity Flavors
Plant Protein Oatmeal Cups
Health Bear Food's Oatmeal Cups are Take-Anywhere & Nutritious
Global Cuisine Baby Foods
Serenity Kids World Explorer Comes in Five International Flavors
Allergen-Inclusive Child Snack Bars
Ready.Set.Food! Organic Oat & Fruit Bars Come in Two Flavors
Biscuit Candy Bar Boxes
The Nestlé Big Biscuit Box is Packed with 69 Assorted Candy Bars
Reimagined Milkshake Mascots
Nesquick Updates its Mascot Quicky for a New Age of Digital Consumers
Sustainable Cereal Packaging
Weetabix Now Features Fully Recyclable Packaging
Kid-Focused Fruit Smoothies
Tropicana Releases Two New Fruit Smoothies Designed for Kids
Character-Themed Snack Products
The good2grow Snackers Come in a Series of Familiar Options
Nutrition-Focused Protein Product Branding
The New Pure Protein Branding is Bold and Eye-Catching
Naturally Sweetened Oat Products
Oatbox Snacks Fuse Great Taste and Guilt-Free Ingredients
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Cereal Bar Game Sets
Treat. Eat. Compete. Turns a Family-Favorite Snack into a Game
Refrigerated Oat Bars
These Refrigerated Oat Bars Feature Whole Grain Oats & No-Added Sugar Icing
Food-Themed Candy Products
The Kraft Heinz Gummy Snack Pack is Fruit-Flavored
Nutritious Pouch-Packaged Yogurts
The Nomadic Good To Go Range Includes Three Flavors
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Low-Sugar Superhero Snack Bars
The Weetabix Oaty Bars are HFSS-Compliant
Summertime Americana Chip Branding
The Pringles Fourth of July Branding is Patriotic
Wholesome Accessible Kids Foods
Good & Gather Baby and Toddler Foods are Well-Priced
Nutritionally Minded Breakfast Cereals
These New Nestlé Cereals are Non-HFSS
Free-From Toddler Snacks
These Once Upon a Farm Organic Kids Snacks Come in Three Options
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Cereal-Made Snack Bars
Cocoa Puffs Soft Baked Oat Bars are Made with Whole Grains
Low-Sugar Chocolate Cereal Bars
Mars China Debuted a Low-GI Snickers Bar with Flexible Packaging
Plant-Based Lunch Kits
Mighty Yum's Reformulated Kits are Now Soy-Free and Gluten-Free
Senior-Focused Meal Kit Campaigns
Parsley Box is Emphasizing its Value to the Stay-at-Home Family
Toddler-Targeted Snack Bars
Yumi Superfood Veggie Organic Bars are Packed with Nutrients
Blend-at-Home Smoothie Boxes
BlendBox Helps to Make Healthy Eating Easier for Busy People
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Patriotic British Cereal Packaging
This Shredded Wheat Packaging Features the Union Jack
Themed Heart-Shaped Chips
Japanese Snack Brand Calbee Unviels its Valentine's Day Chips
Youth-Focused Prebiotic Products
Beech-Nut® Launches a New Range of Prebiotic Jars and Pouches
Child-Focused Plant-Based Foods
The Franklin Farms Mickey Mouse & Friends Products are Flavorful
Veggie-First Children's Meals
Lil’ Gourmets Meal Pouches Make Feeding Kids Vegetables Easy
Athlete-Celebrating Snack Packaging
This Cracker Jill Packaging Commemorates Women in Sports
Kid-Focused Meal Containers
b.box Launches the Kid-Approved Eco-Friendly Bento Boxes for Meals
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Dual-Flavor Fruit Snacks
BEAR Fruit Splits Come in Two Varieties for Older Children to Enjoy
Vegetable-Concealing Brownie Treats
Beech-Nut Launches the 'Brownies with Hidden Veggies' Line
Nutty High-Protein Oats
Quaker Protein Peanut Butter is Flavorful and Satisfying
Sugar-Free Fruit Strips
The Fruitly Snacks Variety Pack Features Four Best-Selling Flavors
Carbon-Conscious Oat Beverages
These Vegan Beverages for Kids Label Their Carbon Footprint
Healthy Superhero-Themed Snacks
Too Yumm! Teams Up with Marvel to Launch a Range of Healthy Snacks
Kid-Friendly Canned Alt Milks
Kiddiwinks Offers a 1:1 Nutritional Replacement for Cow's Milk
No-Added-Sugar Fruit Snacks
BEAR Fruit Treasures are Suited for Children Aged Three and Up
Puppet-Themed Alt Milk Campaigns
Califia Farms Shares Cereal and Almond Milk with Cookie Monster
Healthy Australian Snack Ranges
Arnott’s Launches the Snack Right Range Through Saatchi & Saatchi
Dino-Shaped Baby Biscuits
Beech-Nut Nutrition Co. Has a Cute New Dino Biscuits Line
Child-Friendly Tuna Products
These Tonnino Yellowfin Tuna Products Come in Six Varieties
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
No-Nonsense Cereal Campaigns
'Shreddie for Anything' Challenges Complicated Morning Routines
Nutritious School-Targeted Cereals
Nature’s Path EnviroKidz Cereal USDA Organic School-Compliant
High-Quality Chocolatey Marshmallow Treats
Mallow & Marsh Products Boast a Permissible Profile
Baby-Friendly Quinoa Puffs
Awsum Snacks SuperFood Baby Puffs Come in Four Flavors
Kid-Friendly Dissolvable Bites
Crispy Melts are Clinically Proven Dissolvable Finger Foods
Eco-Friendly Breakfast Product Packaging
Amcor and Tyson Have Partnered for Sustainable Packaging
Expansive Private Label Cereals
The Nice! Brand Breakfast Line is a First from Walgreens
Vitamin-Rich Fruity Cereals
Kellogg's Rainbow Krispies Share Whole Grains & Vitamin D
Eye-Catching Fruit Cups
This Dole Sunshine Company Packaging Highlights Bright Colors
Kid-Friendly Protein Bars
Ready's Kids Whole Grain Protein Bars Come in Treat-Like Flavors
Kid-Friendly Manuka Honeys
Kids Yummy Honey Superfood Benefits in a Squeezable Format
Cereal-Inspired Protein Shakes
Koia Created a Trio of Sweet, Nostalgic Vegan Protein Shakes
On-the-Go Mini Cookie Packs
Partake Foods Cookies is Introducing Mini Packs for Easy Snacking
Revamped Plant-Based Foods
Jack & Annie’s is Introducing Improved Recipes for Frozen Options
Efficiency-Optimized Snack Packaging
This Kellanova Snack Packaging Has Reduced Plastic
Affordable Clean-Label Groceries
Know & Love Offers Cost-Conscious, Clean Foods and Beverages
Kid-Friendly Jelly Fruit Snacks
These Dole Kids Jelly Snacks are Made with 100% Real Fruit Juice
Allergy-Friendly Halloween Treats
Partake Foods Halloween Cookie Snack Packs Are Back
Playful Portioned Biscuit Packs
McVitie's Penguin & Friends Biscuit Snack Packs are 90-Calories
Marshmallow-Flavored Candy Bars
Kellogg's Rice Krispies Created Two New King-Size Bars for Spring
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Limited-Edition Breakfast Cereals
These Disney Cereals Come in Two Themed Varieties
Rebranded Snack Pastries
Entenmann's Minis Have Been Rebranded to Baker's Delights
Kid-Friendly Kefir Drinks
Biotiful Kids Kefir Comes in Two Fruity Flavor Options
Private Label Holiday Products
Sprouts Brand Holiday Items Have a Better-for-You Formula
Modernized Confectionery Branding
MARICH Pancrafted Chocolates is Showing Off a Brand Refresh
Whole Grain Cereal Bars
These General Mills Portable Cereal Bars are Formulated for Schools
Parent-Focused TV Campaigns
NatureFresh's TV Campaign Explores How Active Parenting Benefits Kids