Alcohol has its benefits in every season, but the July 2017 alcohol trends show that summer is a special time for consuming that magical elixir. In the northern hemisphere, summer means balmy weather, sunny days, and time spent outdoors, and alcoholic beverages of all sorts prove to be the perfect pairings.
No matter one's preferred drink, the July 2017 alcohol trends have something in store. Cracking a cold one at a barbecue might as well be the Wikipedia picture under the entry "Summer", so beer lovers will be happy with their selection. For those with an eye on keeping their environment as beautiful as it is now, Something Wild Beverages has brewed a wattleseed lager that consists entirely of sustainable ingredients.
For those who opt for a glass of wine on a summer night instead, they can add some fun to their drinking with the newly released 'Read Between the Wines!' game.
Top 65 Alcohol Trends in July
65
Accessory-Inspired Beer Cans
Offbeat Brewing Co.'s Beer Can Packages Encourage Photo-Taking
64
TV-Inspired Pop-Up Bars
This Breaking Bad-Themed Cocktail Bar Lets Guests Cook Their Own Creations
63
Anti-Spill Wine Glasses
These Wine Glasses are Designed to Never Spill While Boating
62
Humorous Alcohol Branding
Emergency Drinking Beer From Wild Heaven Beer is Refreshing and Crisp
61
Branded Pop-Up Chapel Bars
The Jager Chapel Was a Romantic Activation Hosted in France
60
Fantasy Series-Inspired Pubs
Winter is Coming to DC With a New Game of Thrones Pub
59
Heritage Vodka Parisian Picnics
The Grey Goose Sunset Soiree 2017 Series Kicked Off in Toronto
58
Home Alcohol Vaporizers
The 'Vapshot Mini' Turns Alcohol into Vapor for a Quick Buzz
57
Autonomous Mobile Beer Coolers
The 'Follow Me Cooler' Will Use GPS to Follow Behind You
56
Canned Craft Cocktails
Salt Points' Canned Moscow Mule Brings the Cocktail Experience On the Go
55
Buried Beer Coolers
The 'Biersafe' Underground Beer Cooler Uses Dirt as Insulation
54
Alcoholic Craft Sodas
The Crooked Beverage Co's Drinks Blend a Malt Base with Real Fruit Juice
53
Portable Beer Pong Tables
'Oche Pong' Allows You to Play Beer Pong Virtually Anywhere
52
Canned Beer-Enhancing Devices
The Peacher Sonic Beer Foamer Produces a Fresh Draft Flavor
51
Rosé Drive-Thru Services
You Can Now Get Your Pink Wine Fix Via Drive-Thru in the Hamptons
50
Summery Alcohol-Infused Popsicles
FrutaPop Offers Ice Treats in a Range of Flavors
49
Beer-Frothing Pouring Accessories
The Green House Foamy Head Beer Server Produces the Perfect Pour
48
Pop-Up Brewery Shops
Shepherd Neame Launched a Brewery Inside a Shopping Center
47
Patriotic Wine Jams
Jackson-Triggs' Wine-Infused Condiments Celebrate Canada Day
46
Gender Neutral Craft Beers
Threes Brewing Has Created a Gender Neutral Beer for Pride Month
45
Rosy Special-Edition Gins
The Wolffer Estate Gin Comes in a Distinct Ethereal Color
44
Elegant Wine-Preserving Decanters
The eto Preserver Has a Distinct, Patented Design
43
Florescent Green Beers
This Green Glowing Beer Was Made with Genetically Modified Yeast
42
Conveniently Canned Cocktails
Cutwater Spirit Has a Wide Array of Boozy Canned Beverage Options
41
Swedish Cider Lifestyle Pop-Ups
The Rekorderlig Beautifully Swedish Roadshow is Touring the UK
40
Monogrammed Ice Cubes
Pacific Cocktail Haven's Cocktail Ice Cubes are Stamped with "PCH"
39
Filmic Beer Branding
The Director Brewery Co Names Its Brews After Iconic Movies
38
Political Vodka Ad Campaigns
Smirnoff Vodka Has a Cheeky New Ad That Mocks The U.S. Russia Scandal
37
Retro Cooler Re-Releases
The Zima Citrus Malt Beverage is Being Brought Back by MillerCoors
36
Underground Beer Coolers
The Biersafe Underground Beer Cooler is Buried Three Feet Below Ground
35
Remixed Artwork Wine Branding
The PROVOCATEUR Wine Series Plays with Famous Works of Art
34
Car Fuel-Infused Cocktails
Bompas & Parr’s Newest Craft Cocktails Consist of Clean Car Fuel
33
Dual-Purpose Sangria Pitchers
The Alsol Pitcher is Specifically Designed for Serving Sangria
32
Unicorn-Inspired Margaritas
This Summer Margarita Recipe is Made With Izze Sparkling Water
31
Natural Micro Batch Bitters
Bitter Union Offers a Range of Distinct Flavors
30
Summery Citrus Spritzers
The SOFI Spritz Brand Offers All-Natural Beverages
29
Ultrasonic Beer-Serving Coolers
The Foamy Beer Server Drink Cooler Pours Perfect Pints
28
Personally Brewed Beers
Heineken Amsterdam is Competing with Microbreweries in This New Stunt
27
Fast-Paced Card Drinking Games
Drunken Goats is a Card Game With Optional Drinking Rules
26
Travel-Themed Cocktail Clubs
Koko Kanu's 'Frequent Flyers Cocktail Club' Inspires Wanderlust
25
Sustainable Ingredient Beers
Something Wild Beverages is Launching a New Wattleseed Lager
24
Superfood Cocktail Menus
Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails
23
Tea-Based Gin Spirits
'Jindea' is Prepared with Darjeeling Tea from India
22
Barista-Inspired Coffee Beers
Siren Craft Brew's Project Barista Explores Notes of Coffee in Beer
21
Gilded Liquor Chillers
The NIFTY5 Premium Gold Ice Cubes Add a Premium Touch to Libations
20
Beer-Infused Salsas
The Mrs. Renfro Craft Beer Salsa is Made with Texas Red Amber Lager
19
Science-Inspired Beers
Good Chemistry's Solar Impulse is Easy-Drinking and Hop-Focused
18
Vegan Wine Tasting Events
Cooking with Kindness is Hosting a Cruelty-Free Wine and Cheese Festival
17
Hangover-Curing Tea Blends
Your Tea's Hangover Tea Aims to Curb Post-Drink Symptoms
16
Guava Cream Ales
Guava Libre From 'The Bruery' Tastes Like a Guava Cream Soda
15
Cannabis-Infused Wines
'CannaWine' Sells Libations Infused with Hemp Extract
14
Dry Ice Cocktail Stirrers
The ICICLE Drink Stirrers Create a Smokey Effect for Drinks
13
Dry Canned Sangrias
Portland Sangrias Are the Perfect Summer Drink
12
Single-Serve Whiskey Sets
This Jack Daniels Father's Day Gift Includes a Tumbler and Small Bottle
11
Looping Alcohol Ads
Bacardi's 'Break Free' Ad Reminds of Instagram's Boomerang Feature
10
Arctic Fjord Whiskeys
Isfjord Whiskey is Made Using Water From Ancient Glacier Ice
9
Beer Can-Cutting Keychains
The 'Beer Spike' Pierces Cans for Shotgunning and Pops Bottles
8
Iconic Pitchmen Revivals
Astral Tequila's New Ads Feature 'The Most Interesting Man in the World'
7
Artificial Whisky Tasters
Uwe Bunz's New Technique Can Identify Which Spirit is Which
6
Pizza-Specific Wines
'Slice of Wine' is Designed for Pairing Pizza and Wine
5
Card-Based Wine Tasting Games
Read Between The Wines! Offers a Playful Experience for Vino Lovers
4
Boozy Ice Lollies
'Wavey Ice' Makes Refreshing Summer Treats with an Alcoholic Kick
3
Astrophysicist-Honoring Beers
'Bier LemonGrass Tyson' is Tailored for Neil DeGrasse Tyson
2
Strawberry Cream Spirits
Sipsmith's Strawberries and Cream Gin Liqueur Takes Cues from Wimbledon
1
Wizard-Themed Pubs
The Cauldron Hopes to Use Technology to Give Guests a Magical Experience
Related Ideas
Summer-Ready Scotch Whisky Cocktails
Glenfiddich Highlights Refreshing Summer Cocktail Recipes
Candy-Flavored Beverages
Skittles Drinks Reimagine a Favorite Gen Z Candy as a Beverage
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Fruit-Forward Energy Beverages
V8 +ENERGY Unveils Limited-Edition Summer Flavors
Summer Edition Energy Drinks
Red Bull’s Summer Edition Juneberry Energy Drink Has Arrived
Refreshed Boozeless Beverage Ranges
Liquid Intelligence Zero-Proof Line Introduces aēlo
Exotic Fruit Energy Drinks
Red Bull Summer Edition Curuba Elderflower is Arriving in March
Summer-Ready Scotch Whisky Pairings
The Balvenie Makes Pairing Suggestions for Its High-End Range
Alcohol-Infused Limeade Beverages
Simply Spiked Limeade Refreshes with Juicy, Fruity Flavors
Moderate Drinking Campaigns
The Magic of Moderate Drinking Encourages Responsible Consumption
Seasonal Straw-Made Beer Coolers
Coors Light Presents its New Beer Bale Cooler Made from Straw
Alcohol Alternative Tinctures
Apothékary Launches the Limited-edition Free Spirit Minis Gift Set
Drinker-Specific Sunscreens
Beavertown Brewery Made a Sun Care Product for Beer Drinkers
Cooling Beer Cubes
The Beer Cubes Tray by Miller Lite Cools Beer Without Watering It Down
Electricity-Free Beer Fridges
The Bud Ground Cooler Needs No Electricity to Run in Hot Weather
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Sunset-Inspired Tequila Drinks
TSL: Launching Signature Ready-to-Drink Cocktails
Iced Tea-Infused Vodka Beverages
Surfside Has Been Making Waves Across the United States
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Emotional Utility Beverages
These Canned Drinks Deliver Refreshment and a Euphoric Boost
Cannabis-Infused Spirits
Nowadays is the First Nationally Available Cannabis-Infused Spirit
Festive Hard Seltzer Beverages
Truly Debuted Its Holiday Party Pack in time for the Festivities
Low Alcohol Beverage Brands
MIXOLOSHE to Attract Non-Alcoholic and Low ABV Consumers
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Beer-Cooled Summer Jackets
Tiger Beer is Introducing the Beer-Infused 'Tiger Summer Puffer'
Beer-Powered Puffer Jackets
The Tiger Summer Puffer Jacket is Powered by Cold Tiger Beer
THC-Infused Summer Beverages
Tweed's Lemonades and Iced Teas Provide Summertime Refreshment
Hard Soft Drink Refreshments
Bottlegreen Vodka Spritz Was Created with Edwards 1902
Flavorful Vodka Shooter Spirits
The Latest Additions to the Absolut Vodka Collection are Tasty
Sparkling Soju Cocktails
Soku Canned Soju Cocktails Tap into the Popularity of Seltzers
High-ABV Sparkling Waters
RIKI Spirits' Vodka and Tequila-Based Drinks Come in at 7% ABV
Mixology-Informed Canned Cocktails
Niche Cocktails Introduced Two New Flavors for its RTD Range
Elevated Tequila Cocktails
DeLeón Tequila's Summer Done Different Series Remixes Classic Recipes
Premium Non-Alcoholic Wines
Sovi Wine Co. Offer Vintage and Varietal Specific Non-alcholic Wines
1.75L Canned Cocktails
Party Can Boast 1.75L of Alcohol in Three Delicious Flavors
Natural Honey-Flavored Vodkas
Absolut Hunni is Ready for Use in a Variety of Cocktail Recipes
Canned Caribbean Rum Cocktails
The Red Stripe Cocktails Come in Two Caribbean-Inspired Flavors
Fruity RTD Wine Spritz Cans
Social Lite Takes a Sip into Canned Wine with New Wine Spritz
RTD Spring-Ready Cocktails
Jim Beam Launches Jim Beam Kentucky Coolers Just in Time for Spring
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Canned RTD Tea Cocktails
Owl's Brew Launches the New Flavors and Packs Ahead of the Summer
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
RTD No-Alcohol Cocktails
!MPROV Booze-Free Cocktails Take the Work Out of Mixing Quality Drinks
Refreshing Whiskey Canned Cocktails
Darco Spirits Introduces Beach Whiskey Canned Cocktails
Easy-Drinking Rosé Beers
Carlsberg 1664 Rosé Blends Wheat Beer with Peach, Red Berries and Spice
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Refreshing Low-Calorie Mocktails
Joyburst Mocktails Offers a Range of Non-alcoholic Indulgences
Summer Beer Excuse Generators
Samuel Adams Launches 'I Can't' Can to Help Escape Unwanted Plans
Mixologist-Grade Canned Cocktails
be. Canned Cocktails Come in Five Flavors
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Boozy Backyard Games
Beer Darts is an Engaging Spin on Traditional Backyard Games
Refreshing RTD Cocktails
STILLY Beverages are Not Seltzers & Not Ordinary Cocktails in a Can
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Spiced Alcohol-Free Mulled Wines
Eisberg Mulled Packs All the Flavor with No Alcohol
Fruit-Forward Southern Cocktails
Jim Beam Kentucky Coolers are Debuting Four New Flavors
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Stylish Bar Accessories
These Creative Bar Accessories Will Transform your Drinking Experience
Alcohol-Free Gin Alternatives
Beefeater 0.0% is Citrus & Juniper-Forward with None of the Alcohol
Non-Alcoholic Beer Cocktails
Talon & Tinnie Reinvents the Traditional Boilermaker for Dry January
Lighthearted Dry January Campaigns
Ceder's 'January, It’s Anything But Dry' Campaign is Carefree
Easy Drinking Canned Cocktails
These New Shake Baby Shake Flavors Have a 3.4% ABV
Non-Alcoholic Distilled Spirits
Abstinence Spirits Introduces Six New Spirits to its Portfolio
Premium Whiskey Seltzers
These Whiskey-Based Hard Seltzers are Refreshing & Low in Calories
Non-Alcoholic Discovery Apps
The NA Drink Locator App Maps Alcohol-Free Options
Tropical Premixed Mocktails
Caleño's Newest Cocktails are Full of Flavor and No Alcohol
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Canned Premium Vodka Cocktails
These Canned Cîroc Cocktails Come in Two Options
Spring-Ready RTD Cocktails
Greenbar Distillery Offers Up Non-Alcoholic and Alcoholic Cocktails
Bubbly Beneficial Refreshments
The GLOW Functional Sparkling Beverages Come in Six Flavors
Canned Asian Cocktails
Jumo Makes 8% ABV Sparkling Cocktails So That Drinkers Can Taste the Soju
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Japanese Heritage Canned Cocktails
-196 Canned Cocktails Come in Two Flavors with a 6% ABV
Post-Consumer Recycled Bottles
Sustainaholics Released a Line of Aluminum-Bottled Spirits
Lunar New Year Spirits
The Berry Bros. & Rudd 2023 Winter Release Marks the Year of the Dragon
Fruit-Forward Summertime Gins
Tamworth Garden Watermelon Flavored Gin is Ready for Cocktails
Beachside Whiskey Cocktails
Beach Whiskey Canned Cocktails are Spirit-Based & Fruit-Forward
Euphoric Hemp-Infused Mocktails
Cali Sober Makes Vibrant Canned Drinks with 5mg of THC
Non-Alcoholic Lavender Daiquiris
Mr Fogg's Created a Limited-Edition Menu with Caleño
Branded Cocktail Connoisseur Recipes
Tanqueray Gin Aims to Elevate Your Summer Cocktails
Safety-Focused Holiday Mocktails
Allstate introduces Holiday Mocktails to Encourage Safe Driving
Bar-Quality Canned Cocktails
The Wonderland Canned Cocktails from BrewDog Come in Five Flavors
Outdoor Dining Canned Cocktails
Mixtons Canned Cocktails Now Come in Three New Flavors
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Non-Alcoholic Craft Cocktails
Olé Mocktails are Premium Drinks Inspired by Classic Cocktails
Sun-Toasted Whiskey Collaborations
Whistlepig Whiskey & Pit Viper Release a Unique Summer Whiskey
Unabashedly All-American Lagers
This Lager Pays Tribute to Great American Craft Brewing Traditions
Low-ABV Spirits Campaigns
Crossip's Defy January Campaign Spotlights Low-Alcohol Drinks
Vodka Soda Lemonades
The Nude Vodka Soda Lemonade Mixer Pack is Ready for Summer
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Winery-Made Cannabis Beverages
Sunstone Estate is the First Wine Brand to Offer a Cannabis Drink
High-ABV Canned Cocktails
The Vosa Spirits High Line Tropics Collection Has Four Flavors
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Sparkling Tequila Cocktails
Suerte Tequila's Craft Tequila Cocktails Deliver Year-Round Enjoyment
All-Natural Soju Cocktails
OMO Soju Seltzer Cocktails Update a Traditional Korean Drink
Colorful Soju Spirits
Hunni K Town Soju Enhances a Consumer-Favorite Spirit with Fruit Juices
Golden Hybrid Lagers
This New Josephsbrau Summer Brew is an Ale-lager Hybrid in the Kölsch Style
Alcohol-Free Highball Cocktails
Everleaf and Tayēr + Elementary Created a Juicy, Spicy Mocktail
Non-Alcoholic Spritzers
Weekday Vibes Uses Dealcoholized Wine as a Base for Its Beverages
Replenishing Mineral Water Campaigns
Crazy Water's Crazy Dry January Makes Not Drinking Fun
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Strawberry-Spiked Hard Lemonades
This Vodka-Based Lemonade is Ideal For Summertime Parties
Non-Alcoholic Steakhouse Cocktails
Whitbread & Strykk are Making Alcohol-Free Cocktails Accessible
Goji-Flavored Vodka Beverages
Tart Berry and Green Tea Flavors Meet in Goji Soju
Fruity Non-Alcoholic Beers
Labatt Blue Light Non-Alc Strawberry Acai Stands Out with Fresh Flavors
Honey-Sweetened Sparkling Cocktails
Fizzy Beez Makes Full-Flavored Sparkling Cocktails with Honey
Alcohol-Free Lavender Bitters
These Alcohol-Free Cocktail Bitters Make Calming Drinks
Ready-to-Pour Bottled Cocktails
These New Absolut Cocktails Come in Two Flavor Options
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Non-Alcoholic Canned Cocktails
Molson Coors Debuts Roxie, a Line of Non-Alcoholic Canned Cocktails
Fizzy Hemp-Infused Mocktails
Better Than Booze Makes Hangover-Free, Award-Winning Drinks
Melon-Flavored Gin Spirits
June Watermelon by G'Vine is Made with 100% Natural Flavors
Rum-Inspired Tiki Giveaways
The Sailor Jerry Tiki Swag Kit is Available for World Rum Day
Zero-Proof Botanical Spirits
Abstinence Spirits Launches Its Full Range in the United States
Vacation-Inspired Cooler Drinkers
Seagram Island Time Botanical Lychee Spritz is Sweet and Juicy
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Curated Alcohol-Free Alternatives
House of 0.0% Shares a Selection of Alcohol-Free Drinks
Zero-Proof Sparkling Beverages
TÖST Makes Sparkling Drinks with No Alcoholic Fermentation
Refreshing Aperitif Alternatives
The Ritual Zero Proof Aperitif Alternative is Alcohol-Free
Drink-Enhancing Cannabis Drops
Mocktail Creator Turns Drinks into Alcohol-Free Cannabis Beverages
Bubbly Canned Sakes
SummerFall is a Sparkling Sake Designed for Drinking Outside
Canned Soju Seltzers
Hello Soju is a Conveniently Canned Premium Soju Beverage
Crafty Canned Cocktails
These Cocktails Make Use Of Pristine Vodka and Purpose-Made Gin
Low-ABV Canned Cocktails
These Tattersall Distilling Canned Cocktails Come in Three Varieties
Alcohol-Free THC-Infused Beverages
Canna Drinks Sparkling Mocktails are Ready to Enjoy
Premade Alcohol-Free Gin Cocktails
Free AF Cucumber G&T is Crafted with Afterglow
Curated Alcohol-free Wine Lists
Six Ivy Collection Restaurants Offer a Low-to-No Alcohol Wine List
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Refreshing Lemon Flavor Beers
Leinenkugel's Honey Lemon Light Arrives Just in Time for Summer
Peachy Summertime Rum Spirits
Malibu Peach Rum Offers a Fruity, Mixing-Ready Flavor
Multi-Alcohol Variety Packs
Carbliss' Drink Variety Pack Offers a Taste of Three Types of Spirits
Tropical High-ABV Beverages
Seagram's Escapes Spiked Share Refreshment & a Higher Alcohol Content
Sessionable Beer Variety Packs
This Summertime Pack Offers Four Distinctly Delicious Types Of Beer
Strawberry-Spiked Blonde Ales
This Beer Offers Strawberry Notes Balanced With Bready Character