Cute Drinks' 0% ABV Pretty Hot Margarita is Fueled by Functional Ingredients
Laura McQuarrie — August 28, 2025 — Lifestyle
References: foodanddrinkbusiness.au
Cute Drinks' Pretty Hot Margarita is not just another non-alcoholic beverage on the market—it's a fun, functional way to support skin health and a balanced gut with every sip. Unlike alcoholic cocktails that might be enjoyed while getting ready for a night out, this 0% ABV option shares a boost from functional beauty ingredients like collagen, hyaluronic acid, and Vitamin C and E.
Health and beauty benefits aside, Pretty Hot Margarita entices with "a mix of tongue-tingling sudachi fruit, a spicy slap of capsicum and peppercorns for heat, with salty seaweed notes to finish."
People invest in functional drinks for targeted benefits, and now, non-alcoholic options are following suit, evolving beyond simply being alcohol-free to offer purposeful ingredients and enhanced experiences.
Health and beauty benefits aside, Pretty Hot Margarita entices with "a mix of tongue-tingling sudachi fruit, a spicy slap of capsicum and peppercorns for heat, with salty seaweed notes to finish."
People invest in functional drinks for targeted benefits, and now, non-alcoholic options are following suit, evolving beyond simply being alcohol-free to offer purposeful ingredients and enhanced experiences.
Trend Themes
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Functional Beauty Beverages — Functional beauty beverages become a trend as consumers seek drinks enhanced with ingredients like collagen and hyaluronic acid for both health and aesthetic benefits.
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Spicy Flavor Innovation — The incorporation of innovative flavors like sudachi, capsicum, and peppercorn offers new sensory experiences in the beverage industry, attracting adventurous consumers.
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Skin-health Enhancement Drinks — Beverages designed to support skin health with ingredients such as Vitamin C and E are gaining traction as consumers look for easy ways to incorporate skin benefits into their daily routines.
Industry Implications
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Non-alcoholic Beverages — The non-alcoholic beverage industry is diversifying as it integrates functional ingredients to cater to health-conscious consumers seeking more than just an alcohol-free option.
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Health and Wellness — The health and wellness industry finds new growth avenues by collaborating with beverage manufacturers to infuse drinks with vitamins and supplements that promote overall well-being.
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Beauty and Personal Care — Beauty and personal care companies can capitalize on the demand for consumable beauty products by developing drinks infused with beauty-boosting ingredients like collagen and hyaluronic acid.
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