Brands have been upping their game when it comes to incentivized innovations.
Consumer loyalty is currently experiencing a major shift. Discounts are no longer the one and only way for brands to reach their target market. Consumers are much more inclined to participate in loyalty programs that offer social incentives. For example, they are interested in brands that incentivize behaviors and actions, such as eating healthier, working out, being environmentally responsible or even social media sharing.
While saving money is still important to consumers, it's no longer necessarily the biggest draw. Retailers looking to strengthen their ties with consumers should look into rewarding their activities, rather than relying on more of the same discounts and promotions.
50 Examples of Incentivized Innovations
50
Incentivized Recycling Machines
The Envirobank Recycling Machine Offers Prizes for Cleaning Litter
49
Health Food Shopping Rewards
This Insurance Policy Offers Monetary Healthy Eating Incentives
48
Targeted Gum Promotions
Trident Uses RFID Technology for an Effective Chewing Gum Advertisement
47
Climatic Sale Ads
Mark's Interactive Advertisements Announce Better Sales with Colder Weather
46
Action-Based Loyalty Apps
Juengo's Customer Rewards Come from Deeds Rather Than Product Purchases
45
Exclusive In-Store Reward Apps
Belly's Customer Loyalty Program Provides Deals When You Cash Out
44
Targeted Marketing Platforms
ST Beacon From SmarTone Helps Retailers Apply BLE Technology
43
Consolidated Loyalty Apps
Stamp Me's Loyalty Reward App Replaces Multiple Paper Stamp Cards
42
Social Loyalty Programs
Social Rewards Lets You Earn Loyalty Points by Sharing on Social Media
41
Rewarding Travel Campaigns
Schick's Travel Contest Offers Flights, Drives and Shopping to Winners
40
Retail Beacon Platforms
The GPShopper App & In-Store Beacons Enhance Retail Engagement
39
Rewarding Punch Card Apps
The Pirq App is Like a Digital Punch Card for Finding Local Deals
38
Digital Customer Loyalty Platforms
'Swipii' is a Unique Tablet-Based Digital Loyalty Platform
37
Personalized Hotel Loyalty Programs
IBEROSTAR's Superfan Program Rewards Extremely Loyal Guests
36
Paperless Loyalty Apps
Canadian Tire's Loyalty Rewards App Offers a Better Way to Collect Perks
35
Personalized Travel Deal Sites
Hotelied is a Travel Booking Service that Offers Custom Deals
34
Rewarding Instagram Ads
SnapMyAd is an App that Rewards Brand Enthusiasts for their Photos
33
Smart Discount Cards
Plenty Helps Consumers Clean Up Their Wallet with a Single Card
32
Consumer-Generated Content Platforms
Offerpop's Activate Boosts Loyalty with User Creations
31
Workout-Converting Game Rewards
This Gamified Fitness App Offers In-Game Bonuses for Exercise
30
Social Loyalty Apps
This Loyalty App Leverages Instagram to Offer Unique Deals to Shoppers
29
Digitized Loyalty Programs
Sporting Life Introduces Interactive Kiosks for Its Lifeline Program
28
Engaging Loyalty Platforms
Kiip Helps Brands Reward Fans with Specialized Perks
27
Social Cashback Rewards
Twitter Offers is a Seamless and Simple Way to Shop and Get Cash Back
26
Viewer-Engaging Loyalty Programs
The Fox Rewards Service Helps You Get Free Movie Tickets
25
Promotional Restaurant Beacons
McDonald's Harnesses the Power of Piper for Targeted Marketing
24
Digitized Gift Card Apps
The Amazon Wallet App Lets You Digitally Store Loyalty and Gift Cards
23
Incentivized Clean-Up Campaigns
Tunisie Telecom's Beach Cleanup Campaign Rewards with Wi-Fi
22
Complementary Coffee Promotions
Chick-Fil-A is Offering Its Customers Free Coffee This February
21
Pretzel Point Apps
Auntie Ann's Pretzel Perks Mobile Loyalty App Puts Points Towards Tasty Rewards
20
Complimentary Coffee Campaigns
McDonald's is Offering Free Cups of Joe Monday Mornings for a Year
19
Loyalty Program Coordinators
RewardsNOW Helps Brands Develop and Execute Sophisticated Strategies
18
Comprehensive Loyalty Programs
The Verizon Smart Rewards Program Offers Discounts on Everything
17
Social Media Makeup Rewards
The Lancôme Elite Rewards Service Gives Consumers Luxury Discounts
16
Incentivized Insurance Rewards
Oscar Health Insurance is Paying Customers for Walking Regularly
15
Rewarding Hotel Apps
The Marriott Uses Hotel Beacon Technology to Personalize Experiences
14
Paperless Coupon Apps
'Milk' is a Handy App That Helps You Save at the Grocery Store
13
Customer Gifting Apps
Front Flip App Lets Store Owners Interact with and Reward Loyal Customers
12
Incentivized Loyalty Apps
Hooters' HootClub Customer Loyalty App Gives Frequent Diners Big Prizes
11
Incentivized Fetch Machines
GranataPet's Pet Snack Machine Rewards Pets After a Game of Ball
10
Incentivized Travel Reviews
Yonderbound's Incentive Scheme Pays Writers to Post Hotel Reviews
9
Points Cards-Combining Platforms
Thanx Links All Your Loyalty Points Programs to One Credit Card
8
Chauffeured Shopping Promotions
Uber and Joe Fresh Have Created a Cool Holiday Shopping Experience
7
Accommodating Loyalty Programs
The Expedia+ Travel Loyalty Program Lets You Cross-Collect Rewards
6
Boutique Hotel Loyalty Programs
Stash Hotel Rewards Hooks Travelers Up with Independent Hotels
5
Beacon-Integrated Store Displays
Shelfbucks' Smart Display Enables Measurement of Promo Campaigns
4
Hospitable Reward Programs
Kimpton's Unique Hotel Loyalty Program Offers Personalized Incentives
3
Wearable Loyalty Card Apps
Rewardle is Now Programmed to Support Android Smartwatch Devices
2
Telecom Marketing Campaigns
IMImobile Wins Three Awards at the Effective Mobile Marketing Awards
1
Wellness Rewards Programs
HumanaVitality Provides Incentives for Staying Healthy and Active
Related Ideas
Progressive Loyalty Reward Programs
RBC Expands Avion Rewards Access to All Canadians
Discount Retailer Mobile Apps
Family Dollar Debuted a New Mobile Shopping App for Customers
Anti-Loyalty Memberships
Dis-Loyalty Actively Rewards Members for Exploring New Destinations
Digital Sustainable Food Solutions
Special Projects Debuts Eco Lenses to Help with Decision-Making
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Rewards-Integrated Cards
TranzactCard Introduces the eZ-Power Card to its Fintech Platform
Customer Loyalty Partnerships
tokenproof and adidas Announce a Strategic Long-Term Partnership
Co-Browsing Shopping Platforms
buywith's Next Gen Co-Browsing Patent Helps Customers Shop Together
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
Recipe-Suggesting Web Browsers
The Inflation Cookbook has a Tool to Monitor Ingredient Prices
Incentivized Recycling Hoodies
The SIXR ‘For Tomorrow’ Hoodie Rewards Consumers for Recycling
Web3 Loyalty Platforms
Flaunt is the World's First Enterprise-Level Web3 Loyalty Platform
AI-Powered Pizza Coupons
The DiGiorno Pizza Rescue Program Uses AI to Turn Mishaps into Coupons
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
Monetizable Mobile Gaming Apps
'Playbite' Enables Players to Win Gift Cards and Prizes
Clothing Buy-Back Programs
Eileen Fisher Revolutionizes Clothing Recycling with Renew Program
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Digitized Retail Shelf Labels
Lidl GB is Rolling Out Electronic Shelf Labels to All Its Stores
Healthy Lifestyle Reward Promotions
The Chipotle No Quitters Challenge Was Created with Strava
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Daily Motivation Apps
'Motivation' is an Empowering App Helping People Make the Most of Their Days
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Retailer Health Goal Apps
'Sincerely Health' from Albertsons Companies is Feature-Rich
Motivating Journaling Apps
MindUp Encourages Users to Maintain a Daily Mindfulness Habit
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Discount-Searching Shopping Assistants
SimplyCodes' ChatGPT Plugin Helps Shoppers Save Money
CPG Rewards Campaigns
This Nestlé Promotion Rewards Shoppers with $20 Visa Rewards Cards
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Zero-Waste Voucher Solutions
On-us Launches New Technology for Sustainable Event Engagement
Experiential Shopping Platforms
sune Shares a Fun and Engaging Way for Gen Z to Shop
Wasteful Shopping Billboards
Not On The High Street's Billboards Highlight a "Don't Gift Guide"
Scannable NFC Business Cards
The OVOU Smart Business Card Sends Users to a Custom Link
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Affordable Back-to-School Campaigns
Staples Canada Embraces the Theme of '90s Throwback Pricing
Early-Access Shopping Apps
The J.Crew App Provides Users Access to Sales 48 Hours in Advance
Instant Retail Savings Platforms
formi by Patron Points Offers Universal Savings for Shoppers
Progressive Traveler Programs
Ennismore Upgrades its Existing Loyalty Offerings to Include 'Drops'
Refreshed Sandwich Rewards Programs
Subway MVP Rewards is Coming to the US, Canada and Puerto Rico
Digital Wallet Loyalty Solutions
Loopy Loyalty Adds Loyalty Cards in Apple and Google Wallet
Elevated Health Rewards Apps
MassMutual Debuts a Rewards-Focused Wellness App Called LivingWell
Efficiency-Driven Digital Ad Solutions
ShopLiftr is Revolutionizing Digital Advertising
Reloadable Contactless Keychains
Zara is Replacing Single-Use Gift Cards with Keychains
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
Digital Delivery Service Storefronts
Instacart Storefront Lets Retailers Customize the Interface
Reverse Vending Machines
NatWest's Machine Helps Consumers Recycle Unwanted Plastic Cards
Coffee Disloyalty Programs
Peet's Coffee Accepts Points from Rival Brands on National Coffee Day
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Rewarding App-Based Games
Pick n Pay Introduces the New 'Smart Hopper' Game for Shoppers
Digital Loyalty Customer Cards
Passkit Makes Loyalty Cards for Apple and Google Wallet
Influencer Search Apps
Mavn Connects Influencers with Their Favorite Brands for Paid Opportunities
Low-Waste Shopping Solutions
ASDA, Avery Berkel & Hanshow are Enhancing Sustainability in the UK
Jewelry Rewards Initiatives
Mejuri Launches a New App and Loyalty Program Called Mejuri+
Customized Convenience Retailer Apps
Family Express is Introducing a Personalized App Experience
DIY Retailer Rewards Programs
Lowe’s Launches the MyLowe’s Rewards Loyalty Program
AI-Enhanced QSR Rewards
Wendy's Leverages Artificial Intelligence for its New Rewards Platform
Wellness Credit Cards
The Ness Credit Card Powered by Mastercard Rewards Healthy Living
Rewarding Milk Packaging
Ocado's Milk Bottle Recycling Initiative Gives Rewards for Recycling
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Daily Motivational Quotes
QuoteBuzz Uplifts with Positive Reinforcement Aligned to Their Goals
On-Demand Delivery Cards
DoorDash Partners with Aldi and Launches its First Rewards Card
Rejuvenated Fuel Loyalty Apps
The 'Gulf Pay' Program Offers Savings to New & Returning Customers
Forest-Protecting Fashion Brand Initiatives
Canopy Leads an Initiative So Save the Forests
Authenticated Product Review Apps
This App Matchers Shoppers With Brands Looking For Reviews
Self-Guided Cannabis Retail Experiences
BLAZE ECOM Revolutionizes In-Store Cannabis Retail
One-Cent Soda Promotions
The Wendy's Penny Pops Promotion Offers Almost Free Refreshments
Sustainable Personal Cup Initiatives
Starbucks is Allowing Personal Cups to Be Used Again
Food Delivery Loyalty Programs
Grubhub Has Reintroduced Its Loyalty Subscription Program Grubhub+
4/20-Ready Rewards Programs
Curio Wellness Offers a New Loyalty Program Ahead of 4/20
Alcohol Cashback Programs
Swiftly's Alcohol Cashback Program Redefines the Rebate Process
Simplified Loyalty Programs
CVS Pharmacy Adds Two More Membership Tiers to its Reward Program
Joy-Infused Writing Support
InkJot is an App That Adds More Fun to the Writing Process
Employee Task Applications
Home Depot Launches a Mobile App to Prioritize Employee Tasks
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Card-Linked Loyalty Clubs
Qatar Airways Launches a Privilege Club with Exclusive Card Offers
Chicken Restaurant Rewards Systems
KFC U.S. Introduces a New Loyalty Program for Frequent Shoppers
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Asian QSR Rewards Programs
Panda Express Launches a New Rewards Program with a Points System
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Customized Membership Cards
Amaze Technologies Offers Digital Wallet Loyalty Solutions for Brands
Same-Day Grocer Delivery Benefits
Instacart and SNAP Will Offer Same-Day Delivery for Recipients
Tip-Encouraging Pizza Promotions
The Domino's You Tip, We Tip Promotion Rewards Gratuities
QSR-Backed Rewards Programs
Whataburger Launches New Points-Based Rewards Program at its Stores
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Consolidated Fuel Credit Cards
This Card Combines Fuel Perks, Cash-Back Rewards and More
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Food Management Apps
The KIFF App Helps Consumers Manage and Track the Freshness of Their Food
Amusement Park QR Readers
Intercard Launches the New Digital Kiosks with QR Code Readers
Improved Sushi Rewards Apps
Kura Sushi Unveils Enhanced Rewards App for Sushi Enthusiasts
Cooking Show Rewards Promotions
tcc Global Created a MasterChef-Themed Loyalty Rewards Promotions
Hobby-Funding Sweepstakes
Starburst's Pink Passion Protection Program Fuels Creativity with Cash
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Stylish QSR-Backed Apparel
Panera Bread Unveils its New Menu-Inspired Merchandise Collection
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Consolidated Rewards Apps
This App Offers Benefits For Convenience Store & Coffee Purchases
Crafting Retailer Loyalty Apps
The Hobbycraft Club App Offers Exclusive Discounts and More
Breakfast Rewards Apps
Effin Egg Launches the New Loyalty App for Consumers
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Money-Saving Grocery Apps
Schnuck Markets and Upside Launch a Co-Branded App for Rewards
Tiered Pizza Rewards Systems
Dominos Introduces an Update to its Pizza Rewards System
Retailer-Backed Rewards Cards
Target Launches the New Target Circle 360 Paid Membership
E-Commerce Membership Tiers
Flipkart Introduces the New 'Premium' Membership Tier for Consumers
Updated Restaurant App Rewards
California Pizza Kitchen Updated its Mobile App with Perks
App-Based Employee Payments
Instant Financial Automates Access to Employee Wages with New App
Efficient Micro Habit Apps
Micro Habits Breaks Goals into Smaller Steps
Curated Flight Deal Apps
The Going App Offers Expert and Personalized Travel Deals
Holiday Meal Savings Campaigns
The Dollar General 'Decked Out In Deals' Campaign is Cost-Conscious
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Reward-Based Empowerment Platforms
Learn It Live Launches the Learn, Earn, and Win Program
Revamped Grocery Loyalty Apps
Tesco Unveils the New and Improved Digital Clubcard and Grocery App
Customizable Credit Rewards
ila Bank Launches a Credit Card Rewards Program for Clients
Fitness Loyalty Programs
Under Armour Launched its First Official Loyalty Program for Customers
Opulent Traveler Rewards
Bank Of America Rewards Program Adds Experiential Perks for its Customers
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Comprehensive Business Loyalty Solutions
BusinessQR Helps Brands Build Customer Loyalty
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Collaborative Retailer Health Programs
Kroger and Soda Health Created the Smart Benefits Program
Motivational Goal-Tracking Apps
Disciplined Helps Users Track Their Progress and Stay Motivated
Incentivized Healthy Eating Programs
Merryfield Learn & Earn Program is Arriving at Earth Fare
Money-Saving Shopping Extensions
The Karma Extension Tracks Price Drops for Online Shoppers
Elevated Fuel Reward Programs
The Shell Fuel Rewards Platinum Status Elevates Savings
Automated eMobility Products
Tibber Debuts the Grid Rewards Program in Various European Countries
Marketing Insights Databases
Affinity Solutions Launches the Marketing Insights Platform Comet
QSR Rewards Interfaces
California Pizza Kitchen Launches an Updated Mobile App and Perks
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Coffee-Focused Rewards Programs
The Human Bean Launches a New Rewards App and System
Experiential Workplace Rewards
Bondly Has Over 300 Experiences for Employers to Reward the Team
Generous Referral Programs
SimpliSafe's Generous Referral Program Rewards Both Referrer and Friend
Delivery Service Credit Lines
India’s Food Delivery Brand Swiggy is Launching a Credit Card
Retailer-Rewarding Brand Promotions
This PepsiCo Retailer Competition is Running in the UK
Back-to-School Loyalty Sweepstakes
The Good Rewards Anniversary Sweepstakes is Launching Now
Comprehensive Checkout Tools
TreviPay Launches an All-in-One Checkout Solution to Reduce Friction
Gas Retailer Rewards Programs
Gas N Wash Unveils its Updated Mobile App and Rewards Program
Digital Commercial Payment Apps
Mastercard Unveils the Mobile Virtual Card App for Businesses