Break from advertising norms with these awesome examples of guerrilla marketing. Guerrillas should be the go-to source for all marketing campaigns. They are big, loud, and get their point across.
What kind of guerrillas am I talking about, though? The "zoo don't look em' in the eye" guerrillas, or the "hey how did that ad get there" guerrilla? Find out for yourself when you glean through all of these epic guerrilla marketing campaigns.
68 Examples of Guerrilla Marketing
Literally to Metaphorically, Because Everyone Loves a Guerrilla:
Michael Hines — Mar 5, 2010 — Marketing
63
Playful Guerrilla Ads
Sexy Camera in Public Bathrooms
62
Guerrilla Urban Knitting
Knit the City is Yarnstorming London with Wool
61
Fake Urban Holes
HP Guerrilla Photopaper Campaign
60
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
59
Speed Unlimited Guerrilla Campaign in Buenos Aires
58
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
57
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
56
Bathroom Blood Dispensers
Clue Guerrilla Campaign
55
Gorilla Snot Hair Gel
54
Guerilla Socialvertising
The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
53
Guerrilla Paper
Empower Yourself with Designer Graffiti
52
Viral Wonderbra Ad
Cadbury Gorilla Spoof
51
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
50
Guerrilla Fashion Marketing
DKNY Neon Bikes Around NYC
49
Guerrilla Mirror Phones
Rogers Video Phone Ads
48
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
47
Triumphant Street Art Sites
Nysat Website Launches After Group Overcomes Lawsuits
46
Guerrilla Marketing Mayhem
Fauxreel Under Fire for Vespa Scooter Ads
45
Europe Trailer Ads
Freitag Guerrilla Campaign
44
Illegal Art Blockbusters
Bansky's 'Exit Through the Gift Shop' is a Look into Art's Underbelly
43
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
42
Guerrilla Fashion Shop
Comme Des Garcons in Poland
41
Guerrilla Mind Hacking
Thought Bubble Street Art Predicts People's Ponderings
40
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
39
Bloody Urinals as Advertising
Dexter Guerrilla Campaign
38
Guerrilla Poverty Ads
Homeless Father Bob Bins
37
Escalator Legs
Venus Razor Guerrilla Ads
36
Guerrilla Gardening
'Bloom' Seed Spreading by Bicycle
35
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
34
Gorilla Masked Models
The Bronx Zoo Drawing Classes
33
Guerrilla Stabbing To Promote TV Show
Dexter Ads
32
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
31
Urban Art Battles
In London A Banksy vs Robbo Graffiti War Has Been Ignited
30
Wonderbra Ad Too Controversial?
Cadbury Spoof Taken Offline
29
Social Guerrilla Campaigns
Child Labour
28
Guerrilla Campaign for Homeless
Vitae Shelters
27
Guerrilla Bookmarks
NamelessleTTER Features Personalized Book Markers
26
Fake Vandalism
Vegemite Guerrilla Ads
25
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
24
Guerrilla Sacred Sites
Lithuania's Hill of Crosses
23
Framed Side Mirrors
An Auto-Beautifying Guerrilla Marketing Campaign
22
Advertising on Spare Tires
Yuzu Sushi Guerrilla Ad
21
Guerrilla Art Fire Shows
Peacock's Hot Mutate Britain Street Performance
20
Guerrilla Artrepreneurs
Shepard Fairey's Radical Art
19
Graffiti Wall Awards
Guerrilla PR for Bamboo
18
Guerrilla Hanging Ads
Sparring Partner Gym
17
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
16
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
15
Guerrilla Wind Power
'The Boy Who Harnessed the Wind' Built Power Generators from Junk
14
Giant Guerrilla Sing-A-Longs
Thousands Will Recreate Ferris Bueller's Day Off
13
Guerrilla Director's Chairs
Puma Marseille Ads
12
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
11
Viral Commercial Sequels
Cadbury Airport Trucks Take on Gorilla Ad
10
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
9
Virals Gone Ape
Super Chill Monkey Does Hollywood
8
Guerrilla Glass Art
'Bottle Banksy' Strikes England
7
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
6
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
5
Newspapers With Moles
Guerrilla Skin Cancer Ads
4
Guerrilla Wish-Gathering
'Fifty People One Question'
3
Spoofing Your Own Work
Cadbury Gorilla Made Over
2
Vending Machine Votes
Guerrilla Obama Support
1
Gorilla Snot
Instrumental Agent Lets Musicians Get a Grip
Related Ideas
Body Paint Fashion Campaigns
The Miley Cyrus Maison Margiela Campaign Boasts Avant-Garde Themes
Heritage-Driven Boot Campaigns
The Red Wing Made the Hard Way Goes Against Sneaker Drops
Celebrative Icon-Inspired Campaigns
adidas Originals Honors 55 Years with Superstar: The Original
Empowering Luxury Fashion Campaigns
The Givenchy Spring 2026 Campaign Features Successful Women
Flora-Inspired Body Autonomy Campaigns
Miracle-Gro x Gabby Windey Present 'Full Bush Summer'
Sponteneous Beach Club-Inspired Campaigns
Casablanca Debuts the Beach Club 2026 Campaign
Gen Z Storytelling Campaigns
Coach is Running the 'Explore Your Story' Campaign for Spring 2026
Cinema-Inspired Fashion Campaigns
Brunello Cucinelli Released Cinema Meraviglia for the Holidays
Furniture-Honoring Campaigns
IKEA Wherever Life Goes Campaign Honors Furniture as Everlasting
Festival-Inspired Luxury Fashion Campaigns
Burberry Celebrates the Energy of British Music Culture
Luxury Mother's Day Campaigns
Gucci's 2025 Mother's Day Campaign is Emotionally Resonant
Nationwide Soda Campaigns
America250's Coca-Cola Mini Cans Campaign Spotlight All 50 States
High-Profile Live Performance Marketing
Rokid Delighted Folks with a High-Profile Marketing Event
Reimagined Artwork-Based Travel Campaigns
Plaza Premium Group Debuts 'The Art of Travel'
Smart Glasses-Compatible Ads
GetUp Nutrition Utilizes Ray-Ban Meta Smart Glasses for Marketing
Authentic Connection Campaigns
Heineken's Hijack Socialization Encourages Out-of-Home Gatherings
Milestone Beauty Campaigns
The Body Shop Launched Its 'Rebellious by Nature' 50th Anniversary Ad
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Halloween Essentials Campaigns
IKEA Turns Home Essentials into Shields for Scary-Movie Nights
Interactive Advertising Installations
Intimissimi's 'Feel the Billboard' Uses Tactile Advertising
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Data-Driven Sports Culture Ads
Air Transat's OOH Campaign Compares and Contrasts Ticket Prices
Urban Landscape-Inspired Campaigns
The Casablanca Fall 2025 Advertising Campaign is Interesting
Beer Brand Nature Campaigns
Corona Launched Its Living Is Calling With a Tripadvisor Partnership
Humorous Outdoor Apparel Campaigns
Columbia Sportswear Launches Engineered for Whatever
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Self-Discovery Soda Ads
Pepsi The Choice Features a Polar Bear Finding His Taste Preference
Animal Welfare Campaigns
The Humane League Targets the Grocery Chain Food Lion
Friendly Fandom Campaigns
Heineken Kicked Off Fans Have More Friends with a Fun Social Experiment
Film-Inspired Vodka Marketing Campaigns
GREY GOOSE Partners with The Devil Wears Prada 2
Typographic Play Structures
Icon Climbers Create Playgrounds Where Alphabet Meets Jungle Gym
Gen-Z-Targeted Language Platform Campaigns
Duolingo Introduces its Character-Driven 'Duolingo Ads'
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Customer-Starring Billboards
Bobbie's Campaign Spotlights Moms as "the OG Influencers"
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Celebrity-Fronted Luxury Bag Campaigns
Gucci Debuts 'Beauty and the Bag' with Kate Moss
Experiential Marketing Campaigns
MIKE AND IKE, HOT TAMALES, and Marvel Team Up for Campus Tour
Authentic Footwear Campaigns
Crocs' Wonderfully Unordinary Marks a New Chapter for the Brand
Marketer-Targeted Albums
The Spotify Tunetorials Campaign Blurs Education and Entertainment
Bee Habitat Billboards
Disney x National Geographic Bee Billboards Double as Shelters
Tribute-Paying Luxury Fashion Campaigns
Mcqueen's Pre-Fall 2025 Campaign is Set in Coach & Horses
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Imaginative Fantasy-Inspired Campaigns
Canva Spotlights its Creative Tools Ahead of Halloween
Analog-Themed Camera Campaigns
Polaroid Launched 'The Camera for an Analog Life'
Gen Z Soda Campaigns
Enjoy the Moment with a Coca‑Cola Targets a Generation That Wants to Unplug
Music Scene-Informed Luxury Campaigns
Burberry Taps Twiggy for Spring 2026 Advertising Campaign
Actor-Approved Cheese Campaigns
Jarlsberg and Adrian Grenier Partnered for a New Campaign
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Iconic High Fashion Campaigns
Veronica Beard's Fall 2025 Fashion Campaign is Tilted Iconic
Cinematic Denim Campaigns
Levi’s Enlists Shaboozey and Matty Matheson to Reimagine Western Staples
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Emotion-Led Household Brand Campaigns
Royale’s ‘There for All’ Campaign Emphasizes Daily Moments
Cross-Disciplinary Campaign Films
Levi's 'Behind Every Original' is Supported by 'Backstory'
Beer-Brand Holiday Campaigns
Natural Light Beer Introduces its Garageflage Line
Personalized AI Billboards
Mercado Libre's Custom Billboards Analyze Their Surroundings and Adapt
Gamified Sports Rewards
Mountain Dew Links MLB Home Runs to Real-Time Free Drink Rewards
Gamified Scent Marketing Experiences
Axe's Grab The Sweet Turned a Bus Stop into a Claw Machine
Humorous Olive Oil Campaigns
Graza Launched a National Brand Campaign Called 'Seriously Serious'
Heart-Warming Pet Owner Campaigns
The CESAR 'Love Like Crazy' Campaign Showcases Pet Owner Love
Burger Ad Campaigns
Burger King’s New Campaign Suggests Even Babies Can’t Resist the Whopper
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Athlete-Backed Beverage Campaigns
PepsiCo and NFL Players Debut 'Tailgate Crashers'
Intense Elemental-Inspired Sportswear Spots
Columbia Introduced its 'Engineered for Whatever' Ad
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Humorous Chocolate Spots
Toblerone Introduced its ‘Chocolate Like Nobody’s Watching’
Throwback Grocery Campaigns
Economic Nostalgia Inspired Instacart's Summer Like It’s ‘99
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Polo Shirt Marketing Campaigns
U.s. Polo Assn. Launches a Global Campaign Highlighting Its Origins
Interactive Scented Billboard Ads
LOLA MullenLowe Presents a Scented Lynx/Axe Campaign
Football-Focused Sofa Campaigns
Pepsi Presents the Refresh the Game Campaign with Icons
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Divergent Chewing Gum Campaigns
Trident's TriDifferent Inspired Gen Z to Break Away from Sameness
Energetic Hot Sauce Campaigns
Cholula Debuts the Energetic Cho-lu-la! Summer Campaign
Inaugural Vodka Billboard Campaigns
ALB Vodka Introduces Its First Billboard in New York City
Ice Cream Popsicle Campaigns
Häagen Dazs’ Devoured Campaign Sparks Craving Through Absence
Playfully Branded Crosswalks
OREO Turned Marked Areas Outside Some Kroger Stores into OREO Walks
Adventure-Inspired Soda Cans
7 Up’s Destinos Venezuela Campaign Brings Nature to Vibrant Designs
Collective Brand Identity-Promoting Campaigns
Gucci Showcases the La Famiglia Campaign
Anniversary-Celebrating Grill Campaigns
Monument Grills Marks Its Ninth Anniversary
Immersive Music Campaigns
Spotify x Gorillaz Fan Experience Promotes the Mountain Across London
French Beer Marketing Campaigns
1664 Features Robert Pattinson in Its New Acting-Inspired Campaign
Spontaneity-Inspired Travel Campaigns
Wyndham Debuts 'Where There's a Wyndham, There's a Way'
Empowering Soccer-Themed Cultural Campaigns
LOTTO Launches the Legends Begin with LOTTO Campaign
Creative Eerie-Themed Soccer Campaigns
Nike Football Reimagines Soccer with 'Scary Good'
Caveman-Centric Running Campaigns
Craft Sportswear's Brand Film Channels the Primal Joy of Running
Athletic Event-Timed Tech Campaigns
TCL Ran a Comprehensive Ad Campaign During the Olympics
Cut-Out Easter Treat Disguises
Cadbury Created Print Ads That Hide Easter Eggs as Everyday Items
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Mystery-Driven Beauty Brands
Enigma Launched with the Philosophy That Beauty Should Be Personal
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Game Day-Focused Grocer Campaigns
Natural Grocers is Running Big Game Deals for the Super Bowl
Human-Centric Marketing Agencies
Literal Humans Prioritizes Authentic Storytelling Over AI Content
Playful Hide-And-Seek Holiday Campaigns
Chaumet's Holiday 2025 Campaign Film is Whimsical
Empowering Cosmetic Campaigns
The Revlon Be Unforgettable Campaign Reinterprets a Brand Tagline
Football-Centric Hero Campaigns
Under Armour's 'We Are Football' Campaign Has a Star-Studded Cast
Limited-Edition Beer Campaigns
San Miguel launches a Limited-Edition Beer Campaign for Summer
Game-Inspired Energy Drink Campaigns
Monster Energy Piggybacks on the New Call of Duty Release
90s-Era Snack Product Campaigns
The Pringles One You Pop Campaign Revives the Tagline for Gen Z
Body Typography Campaigns
Holland & Barrett Back Your Body Uses Anatomy to Form Letter Shapes
No-Nonsense Haircare Campaigns
The No Gimmicks Campaign by LolaVie Focuses on Proven Products
Cinematic Fashion Films
Gucci Presents the Tiger as a Cinematic Collection Debut
Carrier Pigeon Campaigns
The Travel Agency's Viral Project Pigeon Spiked Social Media Engagement
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Horror-Inspired Sports Campaigns
Nike Presents the Scary Good Campaign with Satire Themes
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Universal Language-Celebrating Luxury Campaigns
Bottega Veneta Releases 'Craft is Our Language'
Silent Nature Campaigns
Jeep Promotes Its Cherokee Hybrid with Quiet Wildlife Photography
Celeb-Packed Humorous Beer Campaigns
Bud Light's Keg Commercial is Airing for Super Bowl LX
Conscientious Tourism Campaigns
Evaneos Advocates Against Overtourism in a New Campaign
Girded Billboard Posters
Irn-Bru And Lucky Generals Introduced Girders Posters
Human-First Marketing Agencies
Alev Digital Prioritizes Human Creativity Over AI-Generated Content
Chaotic Milkshake Campaigns
Müller FRijj's Just feel the Urjj Challenges Content Directed at Gen Z
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Question-Driven Brand Revisions
NPR Turns its Logo Into Question Words
Personalized Present Campaigns
The Wonderbly Everyone’s Got Favourites Campaign is Rolling Out Now
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Regional Travel Campaigns
Wego and Visit Qatar Partner for a Localized Campaign
Attention Economy Agencies
VaynerX Launches Tamara Group to Drive Social-First Brand Relevance
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Ad Creation Platforms
Magritte Helps Marketers Discover, Design, and Launch Ads Quickly
Cheeky Auto Campaigns
Hyndai Presents the Entertaining and Practical He Got Money Campaign
Creative Network Rebrands
Iris Worldwide Unveils a Provocative, Transformational Rebrand
Founder Marketing Resources
Better Marketing Blog Shares Practical Playbooks For Founders
Adventurous Summertime Retailer Promotions
The Maverik Summer Deals Prioritize Cost Savings
Cheeky Celeb-Inspired Tool Campaigns
Bosch Launches 'Just a Guy' for the Super Bowl
Local Shop Portrait Campaigns
Coca-Cola Highlights Bosses Campaign Celebrating 125 Years in UK
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Creative Networking Tools
Designer Hikes Builds Community By Connecting Designers Outdoors
Brand Recognition Games
Product Guesser Tests Brand Recognition Through Interactive Play Tool
Artful Energy Drinks
El Jefe Energy Delivers a Boost with an Unapologetically Different Approach
Purpose-Driven Brand Contests
Publicity for Good is Supporting Goodness with Its Contest
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Creative Protest Archives
Pocket Protests Showcases Global Creative Resistance Against Fascism
Mardi Gras-Themed Breast Campaigns
Frida Marked Mardi Gras with the Breast Gallery Campaign