Break from advertising norms with these awesome examples of guerrilla marketing. Guerrillas should be the go-to source for all marketing campaigns. They are big, loud, and get their point across.
What kind of guerrillas am I talking about, though? The "zoo don't look em' in the eye" guerrillas, or the "hey how did that ad get there" guerrilla? Find out for yourself when you glean through all of these epic guerrilla marketing campaigns.
68 Examples of Guerrilla Marketing
Literally to Metaphorically, Because Everyone Loves a Guerrilla:
Michael Hines — Mar 5, 2010 — Marketing
68
Playful Guerrilla Ads
Sexy Camera in Public Bathrooms
67
Public Urination as Advertising
Saatchi & Saatchi Use Mannequin for Privy Council Campaign
66
Guerrilla Urban Knitting
Knit the City is Yarnstorming London with Wool
65
Banksy Launches Website
Has the World's Most Controversial Graffiti Artist Gone Mainstream?
64
Fake Urban Holes
HP Guerrilla Photopaper Campaign
63
Cadbury Guerilla Marketing
Dairy Milk Gorilla Ad
62
Guerrilla Model
Elle Muliarchyk
61
Peeing on Billboards
Urinal Billboards are Activated When You Pee
60
Speed Unlimited Guerrilla Campaign in Buenos Aires
59
Papa John's Guerilla Ad
Fake Delivery Man in Your Peep Hole
58
Guerrilla Doll Faces
Jocelyne Grivaud Superimposes Barbie on Her Idolized Artists' Works
57
Bathroom Blood Dispensers
Clue Guerrilla Campaign
56
Gorilla Snot Hair Gel
55
Guerilla Socialvertising
The Alex Seo Crisis Campaign Creates Awareness Through Startling Imagery
54
Guerrilla Paper
Empower Yourself with Designer Graffiti
53
Viral Wonderbra Ad
Cadbury Gorilla Spoof
52
Human Arms in Butcher Shops
Dexter Guerrilla Campaign II
51
Guerrilla Fashion Marketing
DKNY Neon Bikes Around NYC
50
Mirrorvertising
Guerrilla Campaign from ACK Insurance
49
Guerrilla Mirror Phones
Rogers Video Phone Ads
48
Guerrilla Obesity Awareness Campaign
Every Fifth Child is Overweight
47
Triumphant Street Art Sites
Nysat Website Launches After Group Overcomes Lawsuits
46
Guerrilla Marketing Mayhem
Fauxreel Under Fire for Vespa Scooter Ads
45
Europe Trailer Ads
Freitag Guerrilla Campaign
44
Illegal Art Blockbusters
Bansky's 'Exit Through the Gift Shop' is a Look into Art's Underbelly
43
Guerrilla Fairytale Campaigns
Rapunzel for Pantene
42
Guerrilla Fashion Shop
Comme Des Garcons in Poland
41
Guerrilla Mind Hacking
Thought Bubble Street Art Predicts People's Ponderings
40
Human Mirrors on Subways
Improv Everywhere Puts 16 Twins on Subway
39
Bloody Urinals as Advertising
Dexter Guerrilla Campaign
38
Guerrilla Poverty Ads
Homeless Father Bob Bins
37
Escalator Legs
Venus Razor Guerrilla Ads
36
Guerrilla Gardening
'Bloom' Seed Spreading by Bicycle
35
Spontaneous Public Spectacles
Improv Everywhere in Suitcase Stunt
34
Gorilla Masked Models
The Bronx Zoo Drawing Classes
33
Guerrilla Stabbing To Promote TV Show
Dexter Ads
32
Guerrilla Marketing for Kids
ChupaChups Lollipop Road Signs
31
Urban Art Battles
In London A Banksy vs Robbo Graffiti War Has Been Ignited
30
Wonderbra Ad Too Controversial?
Cadbury Spoof Taken Offline
29
Social Guerrilla Campaigns
Child Labour
28
Guerrilla Campaign for Homeless
Vitae Shelters
27
Guerrilla Bookmarks
NamelessleTTER Features Personalized Book Markers
26
Fake Vandalism
Vegemite Guerrilla Ads
25
Drowning Billboards
Guerrilla Campaign For "Day After Tomorrow"
24
Guerrilla Sacred Sites
Lithuania's Hill of Crosses
23
Framed Side Mirrors
An Auto-Beautifying Guerrilla Marketing Campaign
22
Advertising on Spare Tires
Yuzu Sushi Guerrilla Ad
21
Guerrilla Art Fire Shows
Peacock's Hot Mutate Britain Street Performance
20
Guerrilla Artrepreneurs
Shepard Fairey's Radical Art
19
Graffiti Wall Awards
Guerrilla PR for Bamboo
18
Guerrilla Hanging Ads
Sparring Partner Gym
17
Guerrilla Album Campaigns
UltraSuperNew's ‘The Last Shadow Puppets' Promo
16
Supermarket Aisles as Catwalks
The SPRMRKT Guerrilla Fashion Show
15
Guerrilla Wind Power
'The Boy Who Harnessed the Wind' Built Power Generators from Junk
14
Giant Guerrilla Sing-A-Longs
Thousands Will Recreate Ferris Bueller's Day Off
13
Guerrilla Director's Chairs
Puma Marseille Ads
12
Freezing at Taco Bell
Improv Everywhere as Advertisers At Store Opening
11
Viral Commercial Sequels
Cadbury Airport Trucks Take on Gorilla Ad
10
Trashy Guerrilla Marketing
Mini Cooper's New Campaign is Filling the Streets With Garbage
9
Virals Gone Ape
Super Chill Monkey Does Hollywood
8
Guerrilla Glass Art
'Bottle Banksy' Strikes England
7
Accidental Guerrilla TV Ads
Clean Drinking Water by Music is Life
6
Guerrilla Anti-Religion Campaigns
UK Atheist Busvertising
5
Newspapers With Moles
Guerrilla Skin Cancer Ads
4
Guerrilla Wish-Gathering
'Fifty People One Question'
3
Spoofing Your Own Work
Cadbury Gorilla Made Over
2
Vending Machine Votes
Guerrilla Obama Support
1
Gorilla Snot
Instrumental Agent Lets Musicians Get a Grip
Related Ideas
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Collage Art Footwear Campaigns
The Merrell 1TRL SS23 Campaign is Titled ‘My Trail’
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Hug-Activated Marketing Machines
UNIQLO France and The Pull Launch the Hug to Unlock Ad
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Curious Whiskey Campaigns
Four Roses' Don't Mention It Campaign Targets Younger Whiskey Drinkers
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Advocate-Themed Cannabis Branding
Best Blnz's Branding is Created by Design Studio Pentagram
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Celebrity-Fronted Gardening Campaigns
Miracle-gro Introduces the Gro Like Martha Campaign
Dynamic CGI Mascara Campaigns
Maybelline New York Unveils an Activation with a Giant Mascara
Playable Beer Coasters
This Budweiser Campaign Uses Vinyl Coasters to Support Underground Artists
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Gen Z-Targeted Deodorants
Lynx G.O.A.T. Packaging Celebrates the Lynx Africa Scent
Hydrating Outdoor Billboards
Gatorade's BPM Pay Panels Replenish Urban Athletees on the Go
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Sporty Visual Fashion Campaigns
PUMA and NOAH Join Forces on a New Sporty Campaign Series
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Sporting Culture-Inspired Streetwear
La Martina Drew Inspiration from Sports for the Field 85
Confident Smile Campaigns
Aquafresh's New Oral Health Campaign Boosts Children’s Dental Confidence
Female Empowerment Outerwear Ads
Canada Goose Honors Female Empowerment with New FW23 Campaign
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Inclusive Fragrance Campaigns
The 'Where Will They Take You' Campaign Highlights Influencers
Cheeky Wireless Service Ads
Visible's New Campaign with Jason Alexander Highlights Transparency
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Youth-Targeted Water Ads
Wyler's Light Launches Vibrant Campaign to Add Flavor to Plain Water
Traveling Fine Art Campaigns
EasyJet's Get Out There Features Mona Lisa, The Thinker and More
Collossal Crocodile Campaigns
The Lacoste 'Play Big' Campaign Features Artists and Athletes
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Musician-Fronted Luxury Fashion Campaigns
Jacquemus Launched a Campaign Featuring Bad Bunny
Modern-Day Travel Campaigns
Louis Vuitton Invites Gisele Bündchen for 'Horizons Never End'
Reinvigorated Cognac Campaigns
Larsen Cognac Challenges Traditional Images & Outdated Views
Immersive Hybrid Billboards
Meta's Halloween Thrillboards Tease Immersive Meta Quest 3 Experiences
Motocross-Inspired Eyewear Campaigns
Oakley's New Campaign Celebrates the Iconic MX Goggles
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Footballer-Backed Global Campaigns
Pepsi Unveils the 'Where There's a Ball There's a Way' Campaign
Connected Beer Jerseys
Miller Lite's Running of the Beer Ads Turns Fans into Walking Billboards
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Nature-Emphasizing Outdoor Campaigns
Craghoppers Introduces Its Spring/SSummer 2024 Collection
Unfiltered Beauty Campaigns
#NoFilterJustMilani Champions Beauty Online and in Real Life
Humorous Natural Deodorant Campaigns
The Every Man Jack 'Still Smell Good' Campaign is Catchy
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Beach-Inspired Spring Fashion Capsules
A Kind of Guise Presents a Look at the SS24 Collection
Playful Gen Z Bubble Tea Campaigns
Krak Boba Launches Innovative PersonaliTEA Campaign
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Timeless Romantic Apparel
Grey Bandit Offers an Array of Summer-Ready Apparel
Playful Creativity-Focused Campaigns
Sharpie® Launches the World is Your Canvas Tour
Villainous Board Game Campaigns
The Monopoly All is Fair Campaign Leans into Competition
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Inclusive Diamond Campaigns
Pandora's Diamonds for All Campaign Features Diverse Icons
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Street Art-Style Gummy Packaging
These Jolly Rancher Gummies Packs Were Created with Local Artists
Rolling Paper Apparel Collections
The Zig-Zag Vintage Collection Pays Homage to the Brand's Legacy
Celebrity-Backed Bag Campaigns
Coach Debuts the ‘In My Tabby’ Campaign with Celebrity Inspiration
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Music-Inspired Campaigns
The New Pepsi Campaign Features Bad Bunny
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Champion Tax Ads
H&R Block's Ads Claim All Users are Tax Champions
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Natural Tresspassing Campaigns
Lush and Right to Roam Believe Nature Is For Everyone
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Premium Private Label Coffees
Gelson's Epicure Coffee Series Was Created with Go Get Em Tiger
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Functional Militaristic Fall Apparel
maharishi Presents its New Campaign for the FW23 Season
Gut-Friendly Kombucha Campaigns
Health-Ade's Thrill Your Gut Highlights the Benefits of Kombucha
Community-Driven Clothing Companies
'Bombas' Makes a Donation for Each Item Purchased
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Confectionary Graffiti Murals
The Jolly Rancher Gummies with Vibrant Street Art Designs Debuted
Celebrity-Backed Fragrance Ads
Axe Targets Generation Z with its New Star-Studded Campaign
Authentic Ambassador Campaigns
BeReal is Looking for "The Realest Person on Earth"
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Youth Culture Telecom Campaigns
Deutsche Telekom's Summer Campaign Connects with Gen Z
Lexington Travel Campaigns
The Look at Lexington Campaign Showcases Kentucky's Hidden Gem
Creature-Themed Graphic T-Shirts
Mr Jones Watches Debuts its First Line of Unisex T-Shirts
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Transparent Healthcare Campaigns
Kaiser Permanente Aims to Support the Modern Aging Consumer
Inspirational Learning Management Tools
'Get Inspired' Offers Digestible Snippets of Content
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Music-Informed Footwear Campaigns
Deyaz takes Over the Dr. Martens' Summer 2023 Campaign
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Hand Sanitizing Stadium Campaigns
Shimmy Launched an OOH Campaign at Gillette Stadium
Outdoor Activity Challenges
L.L.Bean is Inviting People Outside for Mental Health Awareness Month
Billboard-Transformed Tent Shelters
Wunderman Thompson Morocco Creates the Life-Saving Outdoors
Celebratory Odd Designs
Ridiculous Design Celebrates Weird and Wonderful Ideas Within Design
Energetic Filtered Water Campaigns
Brita's Taste Over Everything Campaign is Youthful & Optimistic
Mental Health Branding Initiatives
L.L.Bean Digitally Detoxed for Mental Health Awareness Month
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Wasp Perspective Beauty Campaigns
Boots Launches its Perfectly Imperfect Campaign Video
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Business Slogan Generators
The Slogan Generator Will Create a Catchy Slogan for Any Business
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic