There are more than a few people out there who choose to boycott brands like McDonald's or Burger King, but that hasn't stopped the brands and numerous others from expanding into unexpected territories when it comes to fast food marketing. We're living in a culture that's obsessed with convenience and efficiency, which has led to the proliferation of fast food as an easy and delicious means to have a meal. As such, these fast food marketing examples help to create a more interactive experience for consumers to effectively break down the barriers that exist between customer and brand.
Everything from guerrilla marketing to interactive billboards are being adopted by fast food chains as a means to establish an image that's bigger than life, but also one that's approachable to keep customers coming in the door.
42 Fast Food Marketing Examples
From Heat-Sparking Sandwich Ads to Aristocratic Burger Ads:
Michael Hemsworth — Oct 9, 2014 — Marketing
41
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
40
Fast Food Interior Overhauls (UPDATE)
McDonald's Family-Focused Design Launches in the UK
39
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
38
Satirical American Menus
McDonald's France Parodies American Meals in its Latest Menu
37
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
36
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
35
Tasty Typographic Meals
German Burger King Advertising Campaign Serves Typeburgers
34
Utterly Unusual Ads
These McDonald's Double Flavor Milkshake Print Ads are a Squirt of Fun
33
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
32
Dual Straw Drinks
McDonald's Japan's Large Soda Drink Demands Sharing with Two Straws
31
Heat-Sparking Sandwich Ads
This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
30
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
29
Seven-Patty Burgers
Japanese Burger King Offers Gigantic Windows 7 Whoppers
28
Burger-Loving Mutant Campaigns
The Carl's Jr Mystique Commercial Tells People to Man Up
27
Middle Earth-Inspired Menus
Denny’s Hobbit Menu is Delicious and Creative
26
Crowdsourced Burger Competitions
McDonald's Burger Builder Lets Customers Customize New Sandwiches
25
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
24
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
23
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
22
Insulting Burger Ads
This Funny Fast Food Ad Shows One Burger Company That Rules
21
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
20
Fast Food Phones
The Taco Bell Feature Phone Initiative Gives Mobiles to Influencers
19
Sleep-Eating Fast Food Ads
The McDonald's Breakfast 2014 Campaign Revolves Around a Deceptive Yawn
18
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
17
Typographic Food Boxes
White Castle's Fast Food Boxes Contain and Spell Out What You Crave
16
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
15
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
14
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
13
Hands-Free Burger Campaigns
The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
12
Elongated Burgers
Burger King's Extra Long BBQ Burger is Built Out Rather Than Up
11
Lackadaisical Lunch Commercials
The McDonald's Snack Wrap Commercial Urge Customers to be Creative
10
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
9
Hypnotizing Burger Campaigns
The Burger King Whopperlust Promo Pays You to Stare at Your TV
8
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
7
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
6
Aristocratic Burger Ads
This Mcdonald's Ad Shows the Cheeseburger Royals Becoming Even More Fancy
5
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
4
Appetite Appeasing Apps
The Burger King Status Trader App Gives Users Food Savings
3
Burger-Shaped Pet Bowl Ads
The McDonald's Filet-O-Fish Campaign Features Very Fresh Food
2
Guilty Fast Food Motels
The BK Motel in New Zealand Encourages Users to Cheat on Beef
1
Gourmet Fast Food
McDonalds Australia is Testing an Upscale Burger Customization Experience
Related Ideas
Multi-Flavor Burger Boxes
King Size Sliders are a New Burger King Test Item
Nostalgic Adult QSR Meals
McDonald's McDonaldland Meal Revives a Classic Marketing Campaign
Gamified Fast Food Challenges
McDonald's Side Missions Encourage Fun, Spontaneous Detours
Basketball-Inspired Complimentary Menu Promotions
Wendy's Offers Free Fries and Frosty on April 7
Custom QSR Fashion
The KFC Tailor Made Couture Turns Fried Chicken Texture into Wearable Design
Experiential Convenience Stores
FamilyMart Announced IP-Centered Store Experiences in Japan
Fan-Created Menu Items
Creative Customer Orders Inspired the Taco Bell Fan Style Menu
Pristine Fast Food Campaigns
McDonald's All Flavour, No Mess Spotlights a Tidy Snack
Show-Inspired QSR Menus
The Stranger Things Meals Campaign Introduces Two Parallel Food Options
Street Burger Campaigns
Mcdonald’s Street Fighter Menu Collaboration Celebrates Arcade Energy
Convenient Crispy Hot Sandwiches
7-Eleven, Inc. Debuts New Substantial Hot Sandwiches
Modern Fast-Casual Concepts
KFC Introduces Open House Prototype
Next-Gen Jelly Bean Campaigns
Jelly Belly Bean Appétit Entices a New Generation of Fans
Mobile Cafe Pop-Ups
Coach Introduced a Vibrant Coffee Truck in Gotemba, Japan
Fashion-Inspired Food Marketing
Magnum Blends Beauty, Music and Luxury Culture into Its Brand
Fashion-Branded Café Experiences
Vogue Blends Retail with Immersive Hospitality Spaces
Night QSR Campaigns
The Mcdonald’s Night Posters Turn Post-Party Cravings into Glowing Urban Art
Gamified Condiment Experiences
HEINZ’s Ketchup Blast Turns Meals Interactive
Supermarket Tourism Campaigns
K-Supermarket's Tripadvisor Listings Share a Taste of Food Culture
Flavor Mashup Snacks
Mad Genius Snack Lab Makes Globally Inspired Bites for Gen Z & Millennials
Licensed Flavor Collaborations
Conagra Blends Celebrity and Brand Partnerships Into Snacks
Halloween-Celebrating QSR Menus
The Burger King Monster Menu Doubles Down on Halloween Themes
Retail Advertising Campaigns
IKEA Hides Price Tags to Highlight Material Quality in a New Campaign
Gourmet Lunch Pop-Ups
Uber Eats' Sandwich Studio Elevated the Classic Combo Meal
Brighton Retail Launch Ads
IKEA Brighton Uses Seagull Splatter Campaign to Win Local Attention
Chicken Wing QSR Campaigns
McDonald's Australia and Wieden+Kennedy Launch a New Chicken Campaign
Modern Hustle-Inspired Food Campaigns
StarKist Co. Positions Itself as Fuel for the Modern Hustle
Entertainment-Powered Retail Experiences
AT&T Brings Toy Story 5 to Interactive Store Activations
Condiment Marketing Campaigns
Hellmann’s Launched Its ‘Main Flavour Energy’ Marketing Campaign
Cheeky Food-Focused Soda Campaigns
The 'Share a Pepsi' Campaign Encourages Pairing with Food
Celebratory Soccer QSR Campaigns
McDonald’s 2026 FIFA World Cup Campaign Has Meals and More
Experiential Fast Food Collaborations
Popeyes Turned Chicken Tenders Into a Music Venue Experience
Football-Inspired Fast-Food Packaging
Bojangles Has Unveiled Its 2025 Big Bo Box Lineup
Nostalgic Summer Snacks
Entenmann's Launches Childhood-Inspired Seasonal Treats
Competitive Cost-Conscious QSR Menus
McDonald's Under $4 McValue Menu is Arriving for Summer
Chicken QSR-Collaborative Streetwear
ARIES and KFC Launch a Special Fashion Collection
QSR Secret Menus
Mcdonald’s Secret Menu Launch Turns Fan Hacks into Official Offerings
Decluttered Ad Campaigns
IKEA Unpackaged Goods Organizes Branded Products into Storage Containers
Strategic Burger Chain Expansions
Wahlburgers is Undergoing Strategic National Expansion in 2026
Timely Delivery-Centric Billboards
Pizza Pizza Creates a Truck-Side Billboard Inspired by the LRT
Cinematic Condiment Campaigns
Mike's Hot Honey Has Debuted Its First National Advertising Campaign
Festive Convenient Store Offerings
7-Eleven Gears Up for the Holidays with Food, Beverages & More
Eating Ritual Campaigns
Müller You Know How You Like It Celebrates Unique Snacking Methods
Sensorial Soda Campaigns
Sprite's 'Hurts Real Good With Sprite' Targets Gen Z
Mobile Beauty Pop-Ups
Henkel’s göt2b Debuts a Citywide Mobile Beauty Experience
Personalized Fast-Casual Branding
FUSIAN Rebrands Around Customization and Bold Visual Identity
Comprehensive Fast Food Reports
Yum! Brands, Inc. Explores Food Trends Influencing the Industry
Basketball Championship-Themed Convenience Promotions
7-Eleven is Offering Deals for March Madness
Workplace Meal Culture
ezCater Shows Employee Food Programs Driving Office Engagement
Anniversary-Celebrating Brand Evolutions
Smoothie King Debuts 'The Best Kind of Delicious'
Youthful Convenience Store Campaigns
7-Eleven is Running the Roll-Up & Refuel™ Initiative
Weekday Value Dining
KFC Expanded Its $10 Chicken Deals Into Daily Meal Offers
Seasonal Value Campaigns
Huey Magoo's Combines Value Meals with Collectible Cups
Chicken Wing Teasing Campaigns
This Pizza Hut Wings Campaign Pokes Fun at Competitors
Culture-Driven Product Launches
Church’s Texas Chicken launches Churchie Sauce with a local event
Coordinated Convenience-Focused Promotional Campaigns
7-Eleven Runs Promotions for Two Events
Experiential Grocery Campaigns
No Name launches a multi-city grocery goss campaign
Flavor Anthem Ads
Frank's RedHot is Bringing Flavor to the Big Game with Its Eat The GOAT Campaign
Cheeky Anti-Food-Sharing Campaigns
KFC Promotes Its Bucket for One with a Special Campaign
Delicious Premium Convenience Meals
Kroger Co. Debuts New Dishes with Globally Inspired Flavors
Mediterranean Street Food Expansion
Nick the Greek grows demand for authentic fast-casual gyros
Crafted Fast Food Beverages
McDonald’s Expands into Refreshers, Dirty Sodas and Energy Drinks
Photocopied Fast Food Campaigns
McDonald's Office Delivery Ads Scanned Popular Menu Items
Burger-Style Frozen Novelties
The Frosty Burger Serves Chicken Ice Cream in an Encrusted Patty
Convenient Meal Campaigns
Ben's Original Debuts Its New Campaign — Keep It Original
Cinematic Sci-Fi QSR Meals
The Burger King Star Wars Menu Features Food and Merch
Nordic QSR Campaigns
McDonald's Launches a New Campaign Inspired by its Dedicated Fans
Gas Station Meal Expansions
7-Eleven Enters Fast-Food Territory with Chicken Items
Breakfast Condiment Campaigns
Heinz Breakfast Ketchup Reframes the Condiment for Morning Meals
Vibrant Cafeteria-Inspired Campaigns
Lunchtime Becomes a Joyous Time in 'The Lunchables Effect'
Modern Deli Brand Identities
Schlotzsky's is Rebranding Itself as Schlotzsky's Deli
Independent Burger Restaurant-Focused Campaigns
Hellmann’s Boasts the Mom & Popular Campaign
Food-Inspired Street Art
Knorr's Dish Pics Campaign Replaces Unwanted, Unsavory Images
Interactive Traveling Marketing Initiatives
Heinz Pllayfully Spotlights the Heinz Ketchup Zero
Culinary Tradition Food Campaigns
The Merchant Gourmet 'Yes Chef!' Campaign is Running Now
Edible Ranch Billboards
Hellmann's WTF is Ranch? Invited Brits to Try a Beloved American Condiment
Simplified Snacking Campaigns
Go Raw's Uncomplicate Snacking Fights Nutrition Information Overload
Football-Focused Venue Marketing Campaigns
Dave & Buster's Delivers on Social Atmosphere & Dining
Urban Food Hubs
M&S Expands City Stores with Bakery, Coffee, Sushi, and Fresh Food
Customized Restaurant Campaign Platforms
OpenTable Has Launched OpenTable Media
Road Safety-Focused QSR Campaigns
McDonald's Türkiye Launched a Campaign Called Drink & Drive
Condiment Portfolio Campaigns
Kraft Heinz Debuts Its United Tastes of America Campaign
Show-Inspired Burger Menus
Burger King Spongebob Menu Brings Animated Flavor to Fast Food
Outdoor Cooking-Focused Campaigns
Solo Stove Debuts the 'Squash the Beef at the Big Game' Campaign
Athlete-Branded Outdoor Appliances
Ninja Launched a New Campaign For Upgraded Backyard Cooking
High-Energy Chip Campaigns
Doritos Loaded Teams Up with Gordon Ramsay & George Russell
Sports Advertising Moments
Genius Sports Found Emotional Sports Moments Can Double Ad Recall
Value-Driven QSR Campaigns
Domino's 'Who Likes Pizza?' Visualizes Pizza's Worth
Branded App Takeovers
TikTok Introduces Logo Takeover Ads That Dominate the App’s Opening Screen
Post-Game Breakfast Campaigns
McDonald's Flipped Its Ads Sideways for Super Bowl Recovery
Destination-Branded Transportation
Themed Taxis Promote Scottish Travel During Major Soccer Events
Combat-Themed QSR Burger Menus
McDonald's Japan Street Burgers are Street Fighter-Inspired
Air Fryer Frozen Sandwiches
Nestlé Launched Ready-To-Cook Frozen Meals Optimized for Air Fryers
Toaster Pastry Billboards
Ginsters Set Up a Pastry Toastie Billboard in a Commuter Hotspot
Accessible Design Campaigns
Canva's Really, Really Good Design Transformed a Sandwich Business
Simplified Food Campaigns
gusto! Relaunched its Feel Good Flavor Mission
Community-Centered Bakery Cafés
Paris Baguette expands through neighborhood café experiences
Tiered QSR Pricing Initiatives
Wendy's Debuts the Value-Driven Biggie Deals Menu
Interactive Game Advertisements
Samsung Ads GameBreaks Encourage Deeper Engagement
Donation-Based Menu Deals
Domino’s Turns Pizza Purchases into Donations for Kids with Illnesses
Plant-Based Cuisine QSR Campaigns
This Burger King UK Campaign Stars Pete Wicks
Halloween-Themed Qsr Menus
Burger King Reveals a Monster Menu with Vampire Nuggets and Mummy Fries
Anti-Shrinkflation QSR Initiatives
These Jack in the Box Value Deals Offer Ample Food and Drink
Gamified Discount Events
Build-A-Bear Uses Mystery Offers to Drive Engagement
Protein-Focused QSR Menu Initiatives
McDonald's Menu Items Have Been Ranked in Terms of Protein
Regional Delivery Partnerships
GoTo Foods Expands Five Brands Through Favor Across Texas
Nutrition-Focused Temporary Dining Menus
Ford's Garage Launches the Fuel-Efficient Fare Menu
Cheeky Cow-Inspired Qsr Campaigns
Chick-Fil-A Continues Its Iconic Eat Mor Chikin Campaign
Expansive UK-Based QSR Menus
McDonald’s UK Unveils a Summer Menu with New Customizations
Swapped Phone Campaigns
KitKat Phone Break Depicts Devices Traded for Chocolate Wafer Bars
Foodservice Product Showcases
McLane Company is Unveiling New Products at the 2025 NACS Show
Convenience Dining Growth
Checkers & Rally’s Grows Through Travel Centers and Convenience Stores
Cheesy Burger Campaigns
Carl's Jr. Launches its 'Queso Crunch Burger' and 'Kay So?' Campaign
Night Cravings-Focused Menus
White Castle Calls Attention to Specific Menu Items
Ad-Friendly Vertical Video Feeds
Instacart Debuts the Immersive Feed Feature on Its Platform
In-Store Retail Media Networks
Raley's Expands Shopper Advertising Through Grocery TV
Retail Beverage Experiences
The Paper Store Uses Custom Drink Stations to Boost Engagement
Nostalgic Dessert Mashups
Wendy’s Combines Cookie Dough and Brownie Batter in Frosty Treats
Generational Wellness Campaigns
Sports Research Evolved Its Marketing into a Cultural Movement
Community Hub Convenience Stores
Co-op turns local stores into delivery and service hubs
Summer-Forward Food Billboards
Waitrose Launched its 'Let Your Summer Side Out' Campaign
Community-Driven Loyalty Programs
Salad House Turned Guest Spending Into Local Donations
Local Restaurant Activations
Pepsi Hosts Community Events to Drive Restaurant Discovery
Hot Dog Subway Campaigns
Nathan’s Famous Launches “Follow the (F)rank Line” Subway Campaign
Adventurous Restaurant Promotions
bb.q Chicken Canada Debuts Goals to bb.q Chicken, Wings to Korea
Kebab-Inspired Restaurant Totems
KFC Calls Attention to Its New Döner Menu via its Totems
Gothic Romance Restaurant Campaigns
Eggslut's Egg Yearning Explores an Unexpected Symbol of Desire
Interactive Fast-Casual Dining
Pepper Lunch Expands Its Sizzling DIY Dining Concept
QSR Spicy Menu Expansions
McDonald's Brings Back the Snack Wrap and Spicy McMuffin
Backyard Barbecue QSR Burgers
The Burger King BBQ Brisket Whopper is Here for the Summer
Brandless Packaging Campaigns
McDonald’s Tested a Name-Free 'Famous Order' Promotion
Purpose-Led Emerging Brands Initiatives
7-Eleven Taps 27 Brands for Its 2026 Brands with Heart™
Regional Authenticity Dining
Marco’s Pizza Introduced a New York–Style Pizza Experience
Comfort-Focused Beef Campaigns
National Cattlemen's Beef Association Promotes Beef Consumption
Meal Delivery Brand Advantages
Clean Eatz Kitchen Signals to Its Advantages in the Market
Expanded Breakfast SKUs
Feel Good Foods Launches Breakfast Line At Target Nationwide
Elevated Diner Franchises
Billy’s Downtown Diner expands its modern diner concept in the midwest
Grandmotherly Lunchmeat Campaigns
Eat Your Buddig Spotlights a No-Nonsense Caretaker
Retail Conversation Marketing Campaigns
Tesco Launches 'Need Anything From Tesco' Platform
Loaded Breakfast Sandwiches Launches
McDonald’s Introduced Mighty McMuffin And Mighty McGriddles