There are more than a few people out there who choose to boycott brands like McDonald's or Burger King, but that hasn't stopped the brands and numerous others from expanding into unexpected territories when it comes to fast food marketing. We're living in a culture that's obsessed with convenience and efficiency, which has led to the proliferation of fast food as an easy and delicious means to have a meal. As such, these fast food marketing examples help to create a more interactive experience for consumers to effectively break down the barriers that exist between customer and brand.
Everything from guerrilla marketing to interactive billboards are being adopted by fast food chains as a means to establish an image that's bigger than life, but also one that's approachable to keep customers coming in the door.
42 Fast Food Marketing Examples
From Heat-Sparking Sandwich Ads to Aristocratic Burger Ads:
Michael Hemsworth — Oct 9, 2014 — Marketing
41
Lavish Fast Food Packaging
McDonald's Adopts Minimal Packaging for Its Luxury Burger Series
40
Fast Food Interior Overhauls (UPDATE)
McDonald's Family-Focused Design Launches in the UK
39
Pretend Burger Proposal Commercials
Krystal Fast Food Offers Up Mini Bacon Cheeseburger Proposals
38
Satirical American Menus
McDonald's France Parodies American Meals in its Latest Menu
37
Fast Food Searchlights
McDonalds as the New Nocturnal Hero to the Rescue
36
World Cup Fry Packaging
McDonald's World Cup App Turns the Iconic Fry Packaging into a Soccer Game
35
Tasty Typographic Meals
German Burger King Advertising Campaign Serves Typeburgers
34
Utterly Unusual Ads
These McDonald's Double Flavor Milkshake Print Ads are a Squirt of Fun
33
Rebranded Value Menus
Burger King is Offering Even More Options to Its Affordable Fast Food Menu
32
Dual Straw Drinks
McDonald's Japan's Large Soda Drink Demands Sharing with Two Straws
31
Heat-Sparking Sandwich Ads
This Spicy Thai McBistro Ad from McDonalds is Made for Online Only
30
Late Night Reflective Billboards
Cossette Creates a Creative Advertising Ploy for McDonald's
29
Seven-Patty Burgers
Japanese Burger King Offers Gigantic Windows 7 Whoppers
28
Burger-Loving Mutant Campaigns
The Carl's Jr Mystique Commercial Tells People to Man Up
27
Middle Earth-Inspired Menus
Denny’s Hobbit Menu is Delicious and Creative
26
Crowdsourced Burger Competitions
McDonald's Burger Builder Lets Customers Customize New Sandwiches
25
Father-Bonding Burger Ads
This McDonald's England Commercial is a Heartwarming Tale
24
Upfront Fast Food Responses
The McDonalds Canada Photoshoot Clip Goes Behind-the-Scenes
23
Interactive Avatar-Making Billboards
McDonald's Little Piccadilly is an Interactive Advertisement
22
Insulting Burger Ads
This Funny Fast Food Ad Shows One Burger Company That Rules
21
Incredibly Speedy Fast Foods
McDonald’s Japan Increases Productivity in Speed-Boosting Campa
20
Fast Food Phones
The Taco Bell Feature Phone Initiative Gives Mobiles to Influencers
19
Sleep-Eating Fast Food Ads
The McDonald's Breakfast 2014 Campaign Revolves Around a Deceptive Yawn
18
Giant Fries Hotspots
The Burger King 'What the French Fry' Campaign Promotes 'Satisfries'
17
Typographic Food Boxes
White Castle's Fast Food Boxes Contain and Spell Out What You Crave
16
Dizzying Breakfast Food Ads
This McDonalds Breakfast Print Ad Stops the Confusion of Breakfast
15
Burger Chain Rebrandings
The New Wendy's Logo Highlights Clean Lines and a Fresh Face
14
Minimalist Menu Branding
McDonald's Picto Ad Campaign Showcases Its Big 6 Items With Iconic Images
13
Hands-Free Burger Campaigns
The 'Hands Free Whopper' Lets You Multitask While Eating a Burger
12
Elongated Burgers
Burger King's Extra Long BBQ Burger is Built Out Rather Than Up
11
Lackadaisical Lunch Commercials
The McDonald's Snack Wrap Commercial Urge Customers to be Creative
10
Chicken Burger Motels
The Burger King Motel Allows Chicken Lovers to Cheat on Beef
9
Hypnotizing Burger Campaigns
The Burger King Whopperlust Promo Pays You to Stare at Your TV
8
Patriotic Fast Food Ads
This McDonald’s Olympic Ad Celebrates the Victories of the Past
7
Meat Tracker Apps
This New Mcdonald's App Allows Users to See Where the Food Comes From
6
Aristocratic Burger Ads
This Mcdonald's Ad Shows the Cheeseburger Royals Becoming Even More Fancy
5
Eco-Fast Food
Sustainable Fish for McDonald's EURO locations
4
Appetite Appeasing Apps
The Burger King Status Trader App Gives Users Food Savings
3
Burger-Shaped Pet Bowl Ads
The McDonald's Filet-O-Fish Campaign Features Very Fresh Food
2
Guilty Fast Food Motels
The BK Motel in New Zealand Encourages Users to Cheat on Beef
1
Gourmet Fast Food
McDonalds Australia is Testing an Upscale Burger Customization Experience
Related Ideas
Beastly QSR Burger Menus
McDonald's Japan Godzilla Burgers Come in Three Varieties
Sun-Framing Billboards
Minute Maid's New Billboards Help Passersby Get a Daily Dose of Vitamin D
French Fry-Shaped Pop-Ups
McDonald's Fry-Thru Only Serves Medium Fries & International Sauces
Fast Food-Inspired Nail Kits
The Nails Inc x McDonald’s Collab Plays with Famous Menu Items
Fast Food Dipping Hacks
Hellmann's Mayo McHack Helps Fans Eat Fries with Mayonnaise
Ketchup Dispenser Billboards
'Smack for Heinz' Helps Fans Complete Meals with a Favorite Condiment
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Filmic Pink Burgers
The BK Barbie Combo is Made with a Smoky Pink Sauce
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Food-Inspired Apparel Collections
Vandy The Pink Releases New Burger-Themed Apparel Collection
Nostalgia-Inspired Fast Food Concepts
McDonald’s CosMc’s Concept Officially Opens in Texas
Emotive Fried Chicken Campaigns
KFC's Enjoy, It's Beautiful Captures Expressions While Eating
Fast Food Chanting Challenges
McDonald's is Reviving the Big Mac Chant for Younger Generations
Cosmic Fast Food Concepts
CosMc is a Spinoff Restaurant from McDonald's
Anime-Inspired Restaurant Campaigns
McDonald’s Unveils an Anime & Manga Series Called 'WcDonald’s'
Heated QSR Anniversary Campaigns
Burger King Brazil Celebrates Milestone with a New Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Fake Ketchup Campaigns
This Heinz Campaign Exposes "Ketchup Fraud"
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
QSR-Collaborative Streetwear Designs
Burger King and FILA Join Forces on a New Collection
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Grayscale Burger Restaurants
Burger King France Made a Visually Striking Anti-Bullying Initiative
Time Travel Fast Food Ads
These McDonald's Ads Take People Back in Time to Escape Inflation
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
QSR-Inspired Nail Kits
Nails Inc Introduces its Collaborative McDonald's Collection
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Patty Melt-Inspired Burgers
The Burger King Whopper Melts are Now Arriving in Canada
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Cartoon Underdog Soda Campaigns
Tractor Beverage Company Launches a Moving New Campaign
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
Regionally Inspired Burgers
The McDonald's Japan Otona no Gotouchi Teriyaki Burgers are Tasty
Confetti-Filled Snacking Commercials
Frito-Lay Launches the Taste of Super Bowl Campaign
Supersized Delivery Sweepstakes
DoorDash's Big Game Ad Shares Stuff from All the Ads with a Winner
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Illusory Fry Billboards
KFC is Promoting Its Fing Fing Cajun Chips with a Clever Billboard
Bold Burger Lineups
Huddle House Has Begun Testing a Bold Burger Lineup and a New Sandwich Lineup
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Multifunctional Cardboard QSR Packaging
McDonald's and Leo Burnett Unveil the Tablebag
Burger-Inspired Mystery Mockumentaries
McDonald's Finland Presents The Icon Mockumentary
Firebrand Chef Cracker Ads
Triscuit Leverages Gordon Ramsay in Unapologetically Wholesome Campaign
Spiced Creamy QSR Burgers
The Burger King Spicy & More Menu is Arriving in Canada
Idol Singer Breakfast Promotions
Mos Burger Offers Dining Experience with Idols via AR
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Movie-Themed Fast-Food Campaigns
White Castle Commemorates 'Harold & Kumar Go to White Castle'
Nutritious Meal Delivery Service
Factor's Meal Delivery Service Revolutionizes Healthy Eating
QSR Burger Chain Campaigns
Burger King Brazil Unveils the Whopper Island Rebranding
Boneless Wing Ads
Whataburger Cleverly Launches Its Boneless Wings with This Ad
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Nugget-Inspired Video Games
McDonalds and The Sandbox Create the McNuggets Land Game
Digital-Only Burger Promotions
Burger King Just Launched a Digital Exclusive Melt Meals Promotion
Sustainable QSR Litter Adverts
McDonald's Malta Presents New Captivating Eco-Centric Campaigns
Ketchup Obsession Campaigns
'It Has to Be Heinz' Spotlights Fans' Intense Love of Heinz Products
Virally Inspired Frozen Entrees
Counter Creates Macro-Balanced Frozen Foods with Content Creators
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Cheesy Chip-Embedded Burgers
Burger King Has New Cheesy Doritos Burgers Over in Spain and Portugal
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Grilled Breakfast Sandwiches
Burger King's Grill’wich is Served on Flame-Grilled Flatbread
Online-Only QSR Snack Packs
The Burger King Snack Box is Packed with Ample Snacks
Spicy Virtual Restaurants
The Hot Ones Pop-Up Restaurant Puts Taste Buds to the Test
Expansive Spicy Snack Rebrands
The Flamin' Hot Brand Branches Off to Perform Standalone
American Restaurant Partnerships
QDOBA Partnered with Leo Burnett for Massive Expansion
QSR-Inspired Grocery Products
Aldi Launches the New McDonald’s Inspired Burgers
Lunchtime QSR Meal Promotions
KFC Introduces a New Meal Deal for Lunchtime Patrons
Spicy Pepper QSR Foods
These Burger King Ghost Pepper Menu Items Pack the Heat
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Virtual QSR Drive-Thrus
Smashburger Unveils its First Virtual Drive-Thru Window
Barbecue-Inspired Chicken Sandwiches
The KFC Ultimate BBQ Fried Chicken Sandwich Arrives This July
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Fast Food Plushie Collaborations
McDonald's Singapore and Hello Kitty Release Eight Plushies
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
Retail Food Preparation Stations
Urban Eat Debuts a Smart Retail Solution for its Food-to-Go Range
Sandwich-Heating Vending Machines
The Kepak Hot Vend Kiosk Provides Foods in 80-Seconds
Condiment-Celebrating Hot Dog Ads
HEINZ Just Launched the 'Hot Dogs are Not a Contest' Movement
Heat-to-Eat Snack Ranges
This Urban Eat Food-to-Go Range Can Be Heated Inside its Packaging
Spicy Buffalo QSR Items
These Burger King Fiery Buffalo Menu Items Come in Two Options
Low-Cost QSR Snack Boxes
The Burger King $5 Snack Box Comes in Three Options
Nostalgic Vegan Fast Food
Mr.Charlie's Meatless Meals Make Adults Feel Like Kids Again
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
First-Taste Burger Boxes
McSpicy x Frank's RedHot Released "the Hottest Drop"
QSR-Created Fries Campaigns
Burger King is Testing the New Mozzarella Fries And Churro Fries
Actor-Approved Cafe Menus
The Dunkin' DunKings Menu Includes Two Options
Coronation-Themed British Sandwiches
Urban Eat Unveils Two Sandwiches Inspired by the Royals
Hilarious Fandom Cheese Campaigns
Beecher’s Handmade Cheese Launches First-Ever Paid Ad Campaign
Pizza Brand Burger Menus
Happy Joe's Pizza Has a New Happy Joe’s Pizza Burger Menu
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Convenience Retailer Private Labels
These New 7-Eleven Private Label Products are Value-Minded
Hungover Diner Discounts
Burger King's Facial Recognition Gives Discounts to Hungover Customers
Film Partnership Snack Campaigns
Ruffles and Fast X Partnered on a New Campaign
Consumer-Driven QSR Menu Offerings
This Burger King Vote Encourages Fans to Have Their Say
Crispy QSR Chicken Burgers
The Habit Burger Grill Unveils the New 'Spicy Crispy Chicken Sandwich'
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Grilled Cheese-Inspired Burgers
Freddy's New Grilled Cheese Steakburger is Instant Comfort Food
Risk-Worthy Snack Ads
The Super Bowl Pringles Ad Shares a Snack That's Worth Getting Stuck With
Flavor-Enhanced QSR Wrap Menus
The McDonald’s McWrap and Chicken Snack Wrap Menu Has Been Revamped
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Virtual Restaurant Drive-Thrus
Smashburger's Virtual Drive-Thru Offers Convenience & Accessibility
Eco Fast Food Meals
PLNT Burger's Cool Kids Meal Inspires Kids to Make Different Meal Choices
Football Weekend QSR Promotions
The Wendy's Deal-ivery Promotion Offers Ample Deals
Snacking Mishap Campaigns
The Other Hand by Cheetos Shows Snackers Who Refuse to Put the Bag Down
Globally-Inspired Ready-to-Eat Foods
The Asda Food-to-Go Range Has 47 New Options
Location-Based QSR Technology
Chipotle is Integrating Location-Based Technology Into its App
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Leftover Sandwich Campaigns
The Hellmanns' 'Between 2 Slices' Campaign Tackles Food Waste
Quarter-Pound QSR Burger Launches
The Krystal Big Burger is Being Tested at 31 Locations
Cow-Themed QSR Campaigns
Chick-fil-A Debuts a New Virtual Game and Merchandise Collection
Adorable Cartoon-Themed QSR Meals
McDonald's Hello Kitty Prosperity Meal Celebrates 50th Year
Piquant QSR Chicken Snacks
Burger King Spicy Chicken Fries are Seasoned with Hot Flavor
Football Season Retailer Menus
7-Eleven Game Day Grub is Arriving Alongside Special Offers
Individual Nugget QSR Campaigns
The McDonald's Chicken McNuggets of Love Promotion is Celebratory
Burger-Inspired Breakfast Menus
These Shake Shack Breakfast Sandwiches are Arriving in the UK
Billboard Design Competitions
Halo Burger is Hosting a Billboard Design Contest for a Scholarship
Extra-Meaty Breakfast Sandwiches
McDonald's Mighty Breakfast Sandwiches Come in Two Varieties
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Fast Casual Kids Meals
Freddy’s Just Added Three New Freddy’s Kids Meals
Crispy QSR Snack Wraps
The Burger King BK Royal Crispy Wraps Come in Three Flavors
Content-Inspired QSR Meals
McDonald's As Featured In Meal Takes After Meals in Movies and More
Griddled Food Fairs
The 2023 Iowa State Fair's Introduces 64 New Foods
Comforting Oat Bar Ads
Humanaut Launches a Campaign for Bobo's, Highlighting Home-Baked Taste
Playful Hamburger Campaigns
McDonald's is Asking the Public to Catch Hamburglar in the Burgercuda
Subtle Marketing Pop-Ups
FOMO Nudge Encourages Users to Buy with Subtle Pop-Ups
Spicy Hoagie-Style Sandwiches
Burger King is Adding a New Fiery Original Chicken Sandwich
Weekly Tex-Mex Meal Campaigns
Old El Paso Encourages Fajita Fridays in its Latest Campaign
Americana QSR Meal Deals
These Jack in the Box App Deals Celebrate the Fourth of July
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad
Complimentary QSR Fries Promotions
The McDonald's Free Fries Friday Promotion is an App Exclusive
Hot Sauce Branding Campaigns
Taco Bell is Letting Consumers Vote for Hot Sauce Sayings
QSR Crime Podcasts
Wendy's Created a True Crime Podcast Called The Burger Files
Low-Cost QSR Breakfast Deals
Wendy's Breakfast Biggie Bundles Offer Two Items for $3
Premium Retailer Sandwich Menus
These New Casey’s Sandwiches Come in Three Options
Crowd-Friendly QSR Deals
The Hamburger Stand Crowd Pleaser Deals Come in Four Options
Convenient QSR Breakfast Burritos
The Roy Rogers Breakfast Burrito is Packed with Fresh Fare
Spicy Summertime Food Menus
The QuickChek Summer Menu Cranks Up the Piquant Flavor