These eerie packaging designs are showcasing how brands are going to extreme, and often visually perplexing lengths to capture consumer attention.
With the amount of products that continuously stock store shelves, packaging designs can often act as the deciding factor for consumers looking to purchase one product from another. Straying away from the more minimalist and contemporary aesthetics, these eerie packaging designs are utilizing the shock value of macabre imagery to add a visually enticing aspect to everyday retail goods. From booze branding that features skeletal images to those that reference supernatural beings, these eerie packaging examples are showcasing how deviously dark references can add a sense of allure and excitement that consumers will surely appreciate.
26 Eerie Packaging Designs
26
Nautical Sinful Spirit Packaging
This Creative Packaging for a New Kate Hudnott Spirit is Eclectic
25
Skull-Adorned Bean Branding
New Packaging for Onyx Coffee Lab Will Bring You Back to Life
24
Cracked Flask Branding
Broken Bottle Beer Packaging Will Start a Bar Fight
23
Urbane Bottle Branding
Lawyer's House Wine Packaging Suits Up with a Sophisticated Sticker
22
Bloody Wine Branding
Beaujolais Nouveau AD Packaging Functions as Promotional Donations
21
Cement-Coated Containers
A Concrete Bottle Surface Covers Wine with an Unexpected Cloak
20
Surrealist Alcohol Labels
Sipsmith's Eerie Birdhead Packaging Lures Label-Lovers
19
Supernatural Spirit Branding
Frozen Ghost Vodka Packaging Takes an Eerie Appearance
18
Suave Coffee Branding
Espresso Republic’s Packaging Design Identity is Raw and Bold
17
Dangerous Insect-Clad Packaging
Tokyomilk Dark Flirts With Your Sinister Side
16
Hair-Raising Treat Branding
The Spooky Chocolates Packaging Will Make Your Knees Quake
15
Inkblot Skull Wine Packaging
Beyond the Grape Wine Goes with a Horror Theme
14
Darkly Branded Beer
Khooms is a New Kind of Premium Beer Packaged by Israel Viveros
13
Blackout Booze Branding
The 'Black Vodka' Packaging Features Amnesia-Inducing Designs
12
Armored Beverage Branding
Gladio Energy Drink Packaging Jumps Out with a Battle-Ready Identity
11
Scratch-Off Booze Branding
Dolina Beer Packaging Engages You By Suggesting its Hidden Image
10
Macabre Packaging
Fruta del Diablo Salsa Features Dia de los Muertos Skulls
9
Sacrilegiously Sweet Beer Brandings
DuClaw Sweet Baby Jesus Chocolate Peanut Butter Porter is Rich
8
Dracula-Inspired Wines
This Vampire Merlot is Been Made for the Bloodthirsty Connoisseur
7
Skulltastic Designer Gear
Mastermind JAPAN x JOYCE Capsule Collection is Seriously Badass
6
Life-Celebrating Beer Cans
Corona's Limited-Edition Beer Cans Pay Tribute to the Day of the Dead
5
Blooming Skull Booze Packaging
Dearly Beloved Wine Sports a Dark Yet Playful Label
4
Butcher Beer Branding
Blood Alley Bitter Ale Packaging Features a Cut-Lined Porker
3
Geometric Skull Packaging
ENNA Energy Drink is Encased in a Macabre Can
2
Horseman Hybrid Branding
The Bottles for Sawhorse Wine Offer an Eerie Victorian Animal Portrait
1
Scary Seasonal Suds
Spooks Ale Unveils Its Halloween-Inspired Brew
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All-Black Mystery Sodas
This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color
Label-Less Wine Bottles
Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Charming Autumnal Cafe Products
The Starbucks Japan Halloween Drinkware Collection is Cute
AI-designed Whiskey Bottles
No Two Bottles from the Label 5 City Lights Edition are Alike
Minimalist QSR Packaging Designs
This Updated McDonald’s Japan Packaging Includes 70 Updates
Supercar-Inspired Wine Bottles
These Taron Wine Bottle Designs Have an External Metal Chassis
Flask Phone Cases
Body Vodka Created a Take-Anywhere Transparent Flask Phone Case
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Distorted Burger Campaigns
Burger King's A.I.LLOWEEN Features Unsettling People Eating Burgers
Festive Beauty Packaging
Shiseido Releases Its Inaugural Holiday Collection and Its Playful
Co-Branded Beverage Boxes
Jarritos and Nike Created a "Shoe Box" with Four Vibrant Flavors
Playful Graphic Streetwear Collections
DIVINITIES and BoTT Return with a New Stylish Drop
Comic Strip Milk Bottles
Seki Milk Created Artful Bottle Designs to Encourage Dairy Consumption
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Color-Changing Beer Labels
Coors' Bottles Help to Prevent Freezer Tragedies
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Makeup Water Brand Collections
Liquid Death Teams Up with e.l.f. Cosmetics for Corpse Paint Makeup
Bold Whimsy Whisky Packaging
Glenmorangie Has Unveiled a Striking New Bottle Design
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Paper-Packaged Private Label Wines
ALDI is Launching Wines in Paperboard Bottles in the UK
Glitchy Beer Cans
Coors Light Created a Special-Edition Beer Can Based on a Viral Moment
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Eclipse-Themed Beverages
The Darkest Hour by Excel Bottling Marks a 2024 Astronomical Event
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Demure Halloween-Inspired Drinkware
Starbucks Unveils Halloween-Inspired Drinkware Collection
Sustainable Wine Bottle Designs
Telmont Unveils Plans to Produce Bottle in Different Green Shades
Lookalike Sparkling Water Cans
Not Beer's Sparkling Water Resembles a Classic Brew
Comic Franchise-Inspired Gin Bottles
Aviation American Gin Joins Deadpool & Wolverine on a Bottle
Artist-Created Luxury Beauty Packaging
clé de peau Beauté Taps Artist Florence Blanchard
Dopamine-Boosting Beverages
Illicit Elixirs are Non-Alcoholic, Caffeine-Free and Mood-Boosting
Aurora-Inspired Vodka Bottles
This Limited-Edition Grey Goose Bottle Mimics the Northern Lights
Partially Filled Wine Bottles
Tomorrow's Vintage Shows the Need to Protect Wine-Growing Regions
Paper Vodka Bottles
Mother of Pearl Vodka Debuts the First Australian Vodka in a Paper Bottle
Paper-Based Vodka Bottles
Absolut Vodka is Selling Paper-Based Bottles Commercially in the UK
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
AR Monster Wines
19 Crimes & Universal Monsters Created Limited-Edition Halloween Wines
Recycled Beer Bottle Ads
Corona's Campaigns Encourage Consumers to Recycle Empty Packaging
Eco-Friendly Spirit Packaging
Diageo and EcoSpirits Partnered on New Circular Packaging
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Edgy Vitality Beverages
Drink Weird and Grateful Dead Teamed Up to Create a Pair of Drinks
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
AI-Generated Whiskey Packaging
The Glenlivet's The Twelve Elements Collection Celebrates 200 Years
Water Digital Wallet Loyalty Cards
Liquid Death Has Introduced the Liquid Death Country Club
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Aluminum Wine Bottles
Element[AL]'s Packaging is Compact, Lightweight & Easily Recycled
Elegant Bottle Re-Designs
Glendalough Distillery Boasts a New Look for Its Irish Gin
Aluminum-Packaged Kombuchas
Mortal Kombucha Has Introduced Eco-Friendly Aluminum Bottles
Barrel-Adorned Whiskey Bars
This Bar's Interior Makes Generous Use Of Wood From Discarded Barrels
Curated Non-Alcoholic Collections
Sèchey Recently Unveiled Its Second Curated Selection at Target
Halloween-Inspired Tea Lines
VAHDAM India Releases Halloween-Themed Products for Spooky Season
Cup-Stealing Clothing Collections
Stella Artois' Steal Artois Collection Honors Bar Culture
Sustainable Natural Wine Boxes
Big Naturals Offers a Premium Tasting Experience in Eco Packaging
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Eco Boxed Wine Duos
Ami Ami's Boxed Wines are Sustainably Packaged and Shipped
Retro-Tinged Beer-Branded Apparel
Coors Joins Huckberry to Launch a Capsule of Apparel
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Erie Halloween Pop-Ups
Black Lagoon Unveils Eerie 2023 Pop-Up Locations for Halloween Thrills
Plastic-Free Alcohol Packaging
The Aldi Recyclable Alcohol Packaging Reduces Plastic Waste
Redesigned Organic Brand Packaging
Albertsons Unveiled a New Packaging Profile for O Organics
Reduced Material Gin Packaging
Beefeater 24 Packaging Now Has 90% Less Plastic and More
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Bbrand Identity
Plant-Inspired Coffee Packaging
This L’OR Coffee Packaging Comes in Several Styles
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Japanese Landscape Soda Packaging
Coca-Cola Unveils the Slim Bottle Japanese Pattern Design
Recyclable Lightweight Wine Bottles
Ron Rubin Brands Unveils its 100% Recyclable Wine Bottle
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Rebranded Offbeat Sodas
Dr Pepper's New Cans and New Campaign Embrace Weirdness
Stackable Bottled Cocktails
BLOC's Experimental Cocktails are Packaged in a Convenient Size
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Eco-Friendly Wine Bottles
Aegg Introduces Two New Wine Bottle Designs at Imbibe Live
Film-Inspired Bottle Shop Interiors
Studio Paul Chan Draws Inspiration from Wes Anderson
Luxe Car-Inspired Bottle Designs
The Macallan and Bentley Motors Creates the Macallan Horizon
Prideful Vodka Bottles
Vodka Brand Crystal Head Debuts a New Bottle Design for Pride Month
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Splashy Canned Water
Drink Weird Sets Itself Apart with Bold Branding & Convenient Cans
Culturally Celebratory Whiskeys
Macallan's Distil Your World Mexico Celebrates Day of the Dead
Aluminum Bottle-Packaged Gin
Penrhos Spirits Launches its Gin in Vetroplas Aluminum Bottles
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Unorthodox Footwear Designs
The Wacky Pack Footwear Project by Ye Shen Includes Three Styles
DIY Whisky Bottles
Stauning's Customizable Labels Creatively Solve Supply Chain Issues
Customizable Glass Packaging Services
O-I Launches Personalized and Embossed Customized Packaging
Spooky Fashion Collections
The PLEASURES and Eastpak Capsule is Debuted Via an Eerie Photoshoot
Seasonal New Year Packaging
Carlsberg Launches Special Packaging for its Lunar New Year Campaign
Vintage-Style Candy Branding
Cadbury Yours for 200 Years Packaging Marks the Brand's Anniversary
Rebranded Snack Packaging
Graze Debuts a New Brand Identity for Easier Identification on Shelves
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
On-the-Go Wine Accessories
Out of the Woods Presents the Ultimate Wine Bundle
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Spooky Soap Bundles
Dr. Squatch's Spooky Suds Include Four Limited-Edition Products
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Novela-Inspired Liqueur Ads
Kahlúa's Spots Bring Excitement to Everyday Occasions
Bar-Quality Canned Martinis
Crystal Head is Sharing Its Own Take on Classic Cocktails
Cultural Holiday Bottle Designs
Hennessy Launches Limited Edition Bottles for Chinese New Year
Energy Drink-Inspired Coolers
Monster Energy Launches an Alcoholic Product Made with Malt Alcohol
Redesigned Sparkling Water Collaborations
Perrier's Bottle Design Was Updated for Its Anniversary
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Extravagant Whiskey Bottle Designs
James Turrell and Lalique's Glass Bottle Retails for 80k
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Ceramic Olive Oil Jars
Marco Arroyo-Vázquez's Conceptual Packaging for Cugu is Durable
Wine-Themed Holiday Sweaters
Franzia Wines Created Festive Boxed Wine & Matching Holiday Sweater
Specialty Coffee Concentrates
Frazy Bottles are Concentrated Versions of Ready-to-Drink Coffees
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Premium Tequila Revamps
Tequila Bribón Introduces the New Label Designs for its Three Expressions
Collaboration Football Beer Branding
The Carling Emirates FA Cup Can is Limited-Edition
Art-Covered Sparkling Wines
DESIDERIO N°1 Limited Edition Art Bottles Come in Six Styles
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Australian Beer Revamps
New South Wales' Tooheys Unveils its First Branding Update in Eight Years
Skull-Like Vodka Bottles
Crystal Head Vodka Launches an Exclusive Bone Bottle for Halloween
Custom Chinese Vodka Bottles
Absolut Vodka Tags Dr Samuel Ross for a China-Themed Bottle Design
Irish Folklore-Inspired Fashion
UNDERCOVER Presents its New Collection for the SS24 Season
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Shelf-Ready Cocktail Packaging
BuzzBallz Cocktails is Introducing 12 Packs for the Summer
Revamped Non-Alcoholic Packaging
Three Spirit Unveils a New Packaging Design for its Alternatives
Co-Creation Bottle Campaigns
H3NSY & John P. Dessereau Design a New Limited-Edition Bottle
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Spooky Halloween-Themed Sodas
These JONES Halloween Sodas Come in Three Options
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Alcohol-Free Gift Packs
Gimber's Alcohol-Free Gift is Packed in Honeycomb-Style Material
Spooky Beer Challenges
For Halloween, Samuel Adams is Tapping into the Fear of an Empty Beer Glass
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Colorful Molded PET Packaging
Ampacet Debuts the PET Bottles for the 'After the Storm' Collection
Texas Brewery Spirit Ranges
Shiner Spirits Come in Three High-Quality Expressions
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Community-Honoring Eerie Graphic Merchandise
Boiler Room Presents its New Capsule for FW23
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Outlined Stainless Steel Bottles
Quan Yuan Designs the Cool Line Liquor Bottle Series
Spiked Sparkling Teas
This Special-Edition Sparkling Tea Box Supports Worthy and Just Causes
Neon-Colored Portable Bottles
Stanley is Previewing its Upcoming 'Neon Collection' for Spring
Humorous Wine-Themed Costumes
Franzia Wines Unveils a Set of New Wine-Inspired Halloween Costumes
Mediterranean-Inspired Gin Bottles
Immagina Malfy Offers a Limited-Edition Design
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages