Top 70 Food Branding Trends in August

Kid-friendly drinking pouches filled with fruit water, desserts that are packaged in porcelain pots and refillable cold brew sleeves are just a few of the top August 2016 food branding and packaging ideas.

In terms of labeling, some of the most inventive concepts include Kashi adopting an editorial style for storytelling on its cereal boxes and Dogfish giving its IPA a most unusual name—'Flesh & Blood.' While gummy bears are traditionally seen as sugary junk food snacks, SmartSweets is a new candy brand that aims to reverse this notion with a clever naming scheme that highlights its high-fiber and low-sugar product formula.

Some of the most intriguing new food and beverage products from big-name brands include Mars' line of frozen desserts inspired by its candy bars, the ale Lulumeon created in collaboration with Stanley Park Brewing and 'Cheerwine Kreme' soda from Krispy Kreme and Cheerwine.