Mars recently launched a new range of frozen desserts inspired by some of the UK's favorite chocolate brands. With many consumers looking for new ways to enjoy their favorite snacks, these frozen desserts help to put a tasty twist on three popular candy bars.
The new range of frozen desserts is part of a joint partnership between Mars and Coppenrath & Wiese. The new lineup includes three tasty treats inspired by the popular chocolate brands Twix, Mars and Maltesers. Each candy bar is then crossed with a different dessert to create hybrid treats such as Maltesers Pavlova and Twix Cheesecake. All of the desserts are sold frozen, making it easy for consumers to enjoy the decadent treats anytime.
Mars' new frozen desserts demonstrates how brands can reinvent existing products to make them appropriate for different occasions.