Ideas
Explore the world's #1 largest database of ideas and innovations, with 464,825 inspiring examples.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,256 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 317,244 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,207 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 464,825 cutting edge ideas.

Vegetarian Cold Cuts

Rügenwalder Mühle is Selling Vegetarian-Friendly Cold Cuts

— July 19, 2016 — Lifestyle
The prominent German sausage-making company Rügenwalder Mühle is now producing a range of vegetarian cold cuts for consumers who are looking for an alternative to meat. In recent years, many German consumers have reduced their consumption of meat and other animal-based products. As a result, companies such as Rügenwalder Mühle are trying to cater to changing consumer preferences with new products.

Rügenwalder Mühle's new lineup of vegetarian-friendly products includes cold cuts that range from ham to salami. Instead of meat, the cold cuts are made from wheat, free-range eggs and rapeseed oil. Despite the absence of meat, the cold cuts look and taste very similar to the real thing. As a result, the vegetarian cold cuts are likely to appeal to consumers looking for an easy meat replacement for breakfast or dinner.

Designed to appeal more to the mainstream market than committed vegetarians, Rügenwalder Mühle's meat-free cold cuts are perfect for flexitarians.
Trend Themes
1. Vegetarian Alternatives - Companies are producing vegetarian alternatives as a response to changing consumer preferences.
2. Meat Replacement Products - Products that look and taste similar to meat are growing in popularity as easy meat replacements for meals.
3. Flexitarian Diet - Products that cater to the flexitarian diet are becoming increasingly popular in the market.
Industry Implications
1. Meat Products Industry - Companies in the meat products industry could explore producing vegetarian alternatives to cater to the changing preferences of consumers.
2. Food Manufacturing Industry - The growing demand for meat replacement products presents an opportunity for companies in the food manufacturing industry to innovate and produce new plant-based products.
3. Retail Industry - As vegetarian options become more popular, retailers can capitalize on this trend by stocking a wider range of meat-replacement products to cater to different dietary preferences.
3.1
Score
Popularity
Activity
Freshness