These augmented reality campaigns are changing the way day-to-day interactions are conducted, though the interference is welcome. These campaigns blur the lines between online and offline realms, but manage to bring out the best attributes of both.
Although Google Glass is open for testing by the public, it still seems that these glasses are lightyears away from being integrated into daily life. Until then, numerous augmented reality experiences are available through apps on tablets and smartphones.
Some of the most notable augmented reality campaigns include applications that help to give consumers a realistic understanding of what a piece of clothing will look like on them, or how a piece of furniture will look in their house. These campaigns are awesome ways to let consumers test out a product before deciding to make a purchase.
42 Clever Augmented Reality Campaigns
42
Violent Interactive Billboards
An Augmented Reality Billboard for Raising Awareness
41
Augmented Reality Changerooms
TOPSHOP Kinect Allows the Users to Try Clothes On Sans Change Rooms
40
Showroom Auto Scanners
The Volvo X-Ray App Gives Users a Complete View of the Vehicle
39
Experiential Auto Installations
The Audi Spheres Project Offers an Interactive Hi-Tech Experience
38
Augmented Reality Sneakers
Adidas Originals AR Game Pack Kicks Have AR Codes on the Tongue
37
Augmented Reality Retailers
Airwalk Invisible Store can Only be Seen Through Smartphones
36
Fantastical Doll Wardrobes
The 'See What Happens When You Play With Barbie' Campaign
35
Augmented Reality Romance Apps
Starbucks Valentine's Day Cup Magic Helps You Spread the Love
34
Animated Coffee Apps
The Starbucks Cup Magic App Brings Your Holiday Mocha to Life
33
Interactive Selfvertising
The JWT Augmented Reality Business Card Enhances Client Experience
32
Augmented Reality Crystallization
Swarovski ‘Let It Sparkle' Campaign Hits Rodeo Drive
31
Real-Life Board Games
Foursquaropoly Aims to Unleash 'Monopoly' on Your Life
30
Monster Busting Phone Apps
The Vodafone Buffer Busters Turns Your City into a Video Game
29
Augmented Reality Driving Apps
The Volkswagen Norway App Guides You Your Way
28
Augmented Reality Retail
The Vuforia App Digitizes American Apparel Stores
27
Virtual Visit Campaigns
The Lynx Augmented Reality Angels Interactive Ad is Astonishing
26
Augmented Reality Shopping Helpers
IBM Mobile App Personalizes Buying Experience
25
Interactive Pop Star Apps
Teenage Girls Will Love the Justin Bieber for Blippar Collaboration
24
Tablet Illusion Presentations
The iPad Act Entices Businesses to Sweden
23
Augmented Reality Auto Showrooms
Volkswagen Singapore Promotes Cars With Interactive Newspaper App
22
Appliance-Simulating Apps
Jenn-Air DesignVision AR App Lets You Position New Products Over Old
21
Augmented Reality Alien Apps
AR Invaders Lets You Defend Your Town From an Alien Invasion
20
Augmented Reality Concerto Apps
The 'Haagen-Dazs Concerto Timer' Plays Music Over Your Ice Cream
19
Augmented Reality Postage
Royal Mail Intelligent Stamp Hits UK With Video
18
Augmented Reality Rock Concerts
Sony Promotes Their Smart Headphones with Augmented Reality Music
17
Augmented Reality Scavenger Hunts
REI 'Find Out NYC' App Rewards Prizes for Customer Interaction
16
Augmented Reality Catalogues
The 2014 IKEA Catalogue and App Virtually Display Decor
15
Virtual Interior Design
The iPhone Snapshop App Lets You Try Before You Buy
14
Song Snatching Apps
Air France Music Utilizes Augmented Reality to Let Flyers Download in the Sky
13
Augmented Jewelry Applications
The De Beers 'My Forevermark Fitting' is a Digital Diamond Trial
12
Augmented Reality Product Promos
GE Lighting Uses Emerging Tech to Spotlight Portfolio
11
Computer-Generated Products
The Tesco Augmented Reality Campaign is Futuristic
10
Light-Emitting Architecture
The Arclighting Media Facades Video Surveys Brilliant Buildings
9
Animated Energy Drinks
Lucozade Energy Uses Augmented Reality & UK's Top Musicians on New Campaign
8
Candy Packaging Games
Cadbury 'Quaksmack' is a Deliciously Fun Augmented Reality Game
7
Poster Food Orders
Domino's Pizza Ordering App Lets People Get Pies From Their Phones
6
Augmented Reality Cartoon Photos
Ice Age: Continental Drift App Offers Interactive Fun
5
Heads-Up Holograms
True3D, a Virtual Interface System, Wins Munich's Top Navigation Prize
4
Pop Icon-Appearing Apps
The GoldRun App Lets You Take Pictures with Virtual Smurfs
3
Augmented Reality Easter Apps
The Junaio AR Browser for iPhone Reveals Mysterious Sightings
2
Mini Music Bands
Chocolate and Tunes Collide with the Kit Kat Augmented Reality Campaign
1
Pub-Finding Apps
Bulmers Cider Augmented Reality iPhone App Locates Your Next Brew
Related Ideas
Developer-Targeted AR Eyewear
The XREAL Light AR Glasses Connect to the User's Smartphone
AR Beverage Launches
Monster Energy Revealed Fantasy Ruby Red in Augmented Reality
Conference Call AR Lenses
Microsoft Team Integrates Snapchat AR Lenses to its Video Chat Feature
Automotive AI Smart Glasses
The Ferrari x Ray-Ban Meta Smart Glasses Feature Meta AI with Vision
AI-Generated Beauty Images
Elizabeth Arden Uses Generative AI to Enhance Archival Images
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Ultralight Wire-Free AR Glasses
The INMO Air2 Wireless AR Glasses Offers an Immersive Experience
Discreetly Connected AR Sunglasses
Everysight Maverick AR Glasses Have a Sony microOLED Display
AR Museum Eyewear Headsets
The 'MetMate' AR Glasses Concept Elevates Museum Goer Experiences
3D Designer Headset Concepts
The A. EYE AR Glasses by Ho Hyun Rim Help Creative Professionals
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
AI-Generated Fashion Campaigns
Casablanca Spring/Summer 2023 Conveys a Hopeful Future
Hybrid Experience VR Glasses
The 'Blend' XR Glasses Concept by Mingwan Bae is Interactive
AR-Enabled Ski Goggles
The Ostloong 'Sirius' AR Goggles Enhance Snow Sports
Interactive Arcade Storefronts
JD & Snap London Created an AR Storefront for Christmas
Expressive AR Fashion
Innovation Metaverse Design Story is a Digital Collection from H&M
Bag-Modeling AR Mirrors
Coach's Digital Experience Lets Shoppers Digitally Try Its Tabby Bag
Interactive AI Jewelry
Perfect Corp. & REZA Offer an Immersive Digital Try-On Experience
Augmented Reality Travel Murals
Tripadvisor's City Murals Entice People to Sunny San Diego
Visualized Audio AR Glasses
The XRAI Glass Enables the Wearer to See Conversations in Real Life
Interactive VR Styling Apps
'J.Crew' Launched a Closet Management and Shopping App for Vision Pro
Immersive AR Automotive HUDs
The HARMAN Ready Vision Augmented Reality HUD was Debuted at CES 2023
Vacuum-Tracking AR Apps
This App Detects Areas Of the Floor That Were Missed During Vacuuming
AI-Enabled Smart Glasses Demonstrations
Vuzix® Will Lead Interactive Demonstrations at CES 2024
Augmented Reality Cleaning Innovation
AR Check Offers Automated Cleaning with AR
AI-Powered Shopping Tools
Google AI Now Allows Shoppers to Browse AI Product Recommendations
Screen-Projecting AR Glasses
These Glasses Generate Virtual Displays In Front Of Your Eyes
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
AI-Powered Fashion Apps
The 'Blend' App Helps Users Find Products That Suit Their Style and Budget
AI-Generated QR Codes
Coca-Cola Created Enhanced QR Codes with Musical & Visual Elements
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Classroom-Ready AR Eyewear
The Adventure Whale AR Glasses by SHS Shih are Child-Focused
AR Vacuuming Apps
Dyson CleanTrace Identifies Areas That Have Yet to Be Cleaned
AR Fragrance Mirrors
Mugler's Augmented Reality Mirrors Convey the Essence of Scent
AR Retailer Haircare Experiences
Walmart Beauty Virtual Try-On Now Includes Hair Color Products
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Touch-Reactive VR Experiences
Presence In Bed by Annabelle Schneider Blurs Phygital Worlds
AR Bracelet Billboards
This Tiffany Lock Bracelet Billboard Virtually Unboxes Itself
Open-Source AI Eyewear
The Frame Glasses by Brilliant Labs Boast a MicroLED Display
AR Shopping Malls
American Express' Door to Shop Small Highlights 10 Small Businesses
AI-Fuelled Everyday Smart Classes
Meta and Ray-Ban Join Forces on the Meta Smart Glasses
Developer-Targeted AR Glasses
The XREAL Air 2 Ultra Creates Next-Gen Mixed-Reality Experiences
Augmented Reality Stores
Zero10 is Debuting Its AR Store Prototype at Viva Technology in Paris
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AR-Revived Premium Art Projects
Musée de Louvre and Snapchat Presents the Egypt Augmented Project
Optical MicroLED AR Glasses
TCL Unveils the New RayNeo X2 Glasses During CES 2023
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
AR Sampling Advertisements
The #TakeATaste Campaign Shares Free Coca-Cola Zero Sugar Bottles
Lightweight Smart AR Glasses
Nubia Released its Smart AR Glasses Called Neovision Glass
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
Mixed-Reality Makeup Apps
e.l.f. Cosmetics Launches a New Shopping App for the Apple Vision Pro
Smart Shopping Cart Ads
Instacart Unveiled Ads for Its AI-Powered Caper Carts
AR Beauty Pop-Ups
Pat McGrath Labs x Google Teamed Up to Share 'The Art of Beauty'
AI Fashion Photography
Adstronaut AI Creates Stunning eCommerce Images for Fashion Brands
AI-Enabled Smart Eyewear
Lyte 2.0 ChatGPT-Enabled Smart Eyewear Enhances Daily Life
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
AI-Aided Social Networks
Why Be Real Online when you can BeFake
Audio-Amplifying Glasses
Nuance Glasses Help Those with Hearing Loss
AR Music Concerts
The Rolling Stones Bitmoji Show Lens Promotes a New Album
DIY AR-Functioned Monocle Clip-Ons
Brilliant Labs Unveils a New Augmented Reality Monocle
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
High-Quality Glasses Displays
The XREAL Air 2 Displays a 120Hz Signal with Projected OLED
Augmented Outerwear Mirrors
Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror
Mixed-Reality Shopping Apps
StockX Launched an Immersive Way to Shop with the Apple Vision Pro
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
AI-Powered Fashion Assistants
Zalando is Launching a Virtual Assistant Powered by ChatGPT
Spatial Computing Shopping Apps
'Alo Yoga' Debuted a New App for the Apple Vision Pro
AR Piano Previews
Roland AR Helps Shoppers Find the Right Piano with Augmented Reality
Augmented Reality Projection Laptops
Sightful Presents Spacetop, a Screenless Projecting Laptop
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Inclusive Digital Platform Experiences
Google Launches More Inclusive Assistance to its Platforms
Gamified Eyecare Campaigns
LensCrafters Debuts Blinky's Eye Odyssey with Adventure & Eye Care
Color-Blasting AR Games
Samsung's Can You Beat the Box is an Exclusive Digital Game
Adventure-Ready AR Wines
Bandit Wines' Packs Invite Adults to Virtually Explore National Parks
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Collaborative Professional AR Headsets
The Almer Arc 2 Captures the User's Viewpoint with a Camera
Sleek AR Lifestyle Headsets
OPPO's Air Glass 3 Improves Experiences Using AI Technology
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Programmable QR Code Tags
Openscreen's Cloud Tags Help Users Digitize Their Lives
Interactive Phygital Hoodies
Beyond's Phygital Fashion Capsule Can Be Tried on with AR
AR Selfie Booths
BBC's Pop-Up Booth Lets Passersby Try on Augmented Reality Animal Masks
Record-Breaking AR Mirrors
Maybelline New York & FFFACE.ME Debuted a Large Interactive Experience
AR-Powered Furniture Lenses
Google Search Now Supports AR-Based Ikea Furniture Try Outs
Cyclist-Targeted AR Eyewear
LAWK ONE AR Glasses are Connected with 99.9% UV-Blocking Lenses
Immersive Virtual Television Experiences
Television for Apple Vision Shapes the Future of TV
Immersive EdTech Platforms
Discovery Education's Sandbox AR Platform Surpassed 1 Million Downloads
Music-Inspired Avatar Campaigns
Bang & Olufsen Launches the See Yourself in Sound Ad
Try-On E-Commerce Solutions
Zero10 Launches the New AI-Enabled Try-On Tools for E-Commerce
AR Infrastructure Lenses
This Augmented Reality Lens Reveals Innovation Everywhere in NYC
Mobile 3D Scanning Apps
Epic Games and Capturing Reality Debut the RealityScan iOS App
AR Coronation Crowns
Sky News' Augmented Reality Experience Replicates the British Crown Jewels
Portable Holographic Displays
Looking Glass Go Shares Memories as 3D Holograms, Not Photos
AR Garment Try-Ons
H&M Launches a Virtual Try-On Lens Wearable Through Augmented Reality
AI Clothing Try-Ons
Google's AI Shopping Feature Shows How Apparel Looks on Real Models
AR Furniture Testing Features
Pinterest Lets Users View Virtual Furniture in their Homes
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Virtual Eyewear Retailer Experiences
Walmart Optical Virtual Try-On is Available Online
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
AR Secondhand Shops
American Eagle Outfitters' RE/AE Shop Spotlights Sustainable Goods
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Spa-Like AR Filters
Garnier's Vitaverse Immerses Beauty Lovers in a Serene Spa Setting
AR Driving Games
Dodge Created an Augmented Reality Driving Game Targeting Younger Drivers
Interactive Gaming Clogs
These Special Crocs Can Be Scanned for an Exclusive Gaming Experience
Car-Free AR Lenses
Bolt's Feels Like Home Campaign Uses AR to Envision Car-Free Spaces
AR Pizza Menus
Hungry Howie's Uses AR to Promote a Secret Pizza Menu
No-Code AR Creators
Blippar's Platform Allows Users to Produce AR Content for AR Headsets
AR Apartment Platforms
3D Apartment Lets Home Hunters Virtually View Their Furniture in a New Home
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AR-Enabled Advent Calendars
The Lindt TEDDY Augmented Reality Advent Calendar is Interactive
AI-Enhanced Map Softwares
Google Maps Announced a Suite of AI-Powered Enhancements Coming to Maps
AI Shopping Assistants
Claros Scours the Internet For the Product You're Looking For
AR-Connected Handheld Consoles
Rokid Unveils its New Console Connected to AR Glasses
AI-Powered Inventory Tech
Google Cloud is Introducing AI-Powered Inventory Tracking Technology
Earth-Honoring AR Games
Balenciaga Launches the Regenerative Agriculture Experience
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Virtual Makeup Try-Ons
Parfums Christian Dior Launches a Virtual Try-On Consultation Service
Augmented Reality Hunting Games
Capcom and Niantic are Launching 'Monster Hunter Now'
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Social Media-Integrated AI Lenses
Snapchat Launches the New AR Lenses with ChatGPT
AR Voter Campaigns
Snapchat & the Dutch Ministry Engaged and Inspired Gen Z Voters
AR Football Training Kits
Asahi Super Dry Collaborates with Manchester City for an AR Training Kit
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
AR-Powered Brand Experiences
Marcolin Debuts an AR Experience for Employees and Customers
X-Ray Vision Headsets
MIT Scientists are Working on a New X-AR Headset to See Through Objects
AR-Powered Shopping Apps
Walmart Releases a New Augmented Reality Feature for its iOS Application
AR-Based Video Games
Graffity, Qualcomm, and Nreal Launch Two New Augmented Reality Games
Reimagined Impressionist Paintings
AT&T Partners with Smartify to Highlight 5G Technology and AR
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
AR-Enabled Try-On Tools
Google Launches an AR-Based Try-On Tool for Hair and Foundation
AR-Powered Social Platforms
MMITA Launches a New Augmented Reality-Powered Social Platform
AR Spray Painting Experiences
Rust-Oleum's AR Experience Lets DIYers Try Spray Paint Nozzles
Chatbot-Integrated Browser Apps
The 'Arc Search' iOS App Offers Customized Search Outputs
Augmented Reality Microscope Prototypes
Google Prototypes an ARM with the Department of Defense
AR Ruler Apps
This App Uses AR to Measure Any Distance with One's Phone
AR Menu Apps
Jarit is an Ar App That Allows Users to Preview Their Potential Food Orders in 3D
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic