The April 2019 interactive initiatives establish dominance in the world of marketing and retail.
There are some interesting ads that engage consumers in innovative and immersive ways. Crowdsourcing ideas are definitely one of the more straightforward concepts and it is quite high-impact for the consumer who assumes a dominant role in the company's narrative for a limited time. General Motors, for example, turned to people for the naming of its commuter e-bikes, while Burger King tapped college students for April Fools pranks. Each initative was paired with a prize to recognize the winner. A more daring application of interactive marketing is Cadbury's White Creme Egg campaign which prompts viewers to hunt for the treat in other brand's ads.
The April 2019 interactive round-up also spotlights some ultra-immersive retail experiences like Camp's kid-focused environments and Selfridges' art-embracing campaign.
Top 45 Interactive Trends in April
47
Kid-Focused Experiential Retail
Camp is a Highly Active and Immersive Retail Experience for Kids
46
Interactive Tech-Motivated Design Companies
Patio Interactive Uses Experiential Marketing Tactics
45
Mexican Grill Garden Boxes
Chipotle Made 'Home Grown Chipotle' Boxes for National Plant a Seed Day
44
Thought-Provoking Food Installations
The Copernicus Project Sheds Light on Modern Food Production
43
Multi-Sensory Skincare Pop-Ups
'My Clarins Glow Trip' Offers a Taste of Clarins' Next-Gen Products
42
Social Media Noodle Machines
The Foodbeast Dream Machine Accepts Instagram Posts as Currency
41
Pop-Up Bike Racks
Union and Natwerk Bring Additional Bike-Friendly Infrastructure to Amsterdam
40
Supermarket Visual Search Tools
Slyce Launched a Mobile List-Building Solution for Shoppers
39
High School-Themed Footwear Events
This Vans Pop-Up Calls Attention to the Brand's ComfyCush Era
38
Art-Infused Department Store Campaigns
Selfridges Boasts Visual & Performance Art Through Display
37
Gift Shop VR Experiences
The DreamWorks Gift Shops Hosts VR Experiences With Walmart
36
In-Store Smart Home Displays
P.C. Richard & Son Enhances the Customer Experience with Interaction
35
Interactive Movie Posters
Disney's Interactive Mirrors Share Trailers That Reflect One's Emotions
34
Empowering Superheroine Shops
eBay's Superheroine HQ Spotlights Female Comic Book Heroes
33
Temporary Tattoo Pop-Ups
Three's Millennial-Targeted 'InkDecision' Shared Wearable Temporary Art
32
Phone-Shaped Product Displays
Salesforce's Display Helps Consumers Try on AR Sunglasses
31
Aspiring Explorer Launch Events
This National Geographic Pop-Up Spotlights the 'Explorer Academy'
30
Snack-Themed Mansions
The Life of Cheetos' Chester Cheetah is Revealed Through This Activation
29
AR Ad-Destroying Apps
Burger King's 'Burn That Ad' Rewards Users for Destroying Competitors' Ads
28
Pop-Up Puppy Bars
Devils Backbone Brewery's Hosted a 'Pup-Up Bar' on National Puppy Day
27
Crowdsourced Prank Campaigns
Burger King Taps the Expertise of College Students for April Fools'
26
Skincare-Specific Interactive Pop-Ups
Estée Lauder's Pop-Up Boasts the Advanced Night Repair Serum
25
AR Cider Pairing Apps
The Angry Orchard Cider+Food App Simplifies Pairings with AR
24
Luxury Wedding Festivals
Galleria Hosted an Island Wedding Festival in Shanghai
23
Crowdsourced Naming Contests
General Motors Taped Consumers for the Names of Its Commuter E-Bikes
22
Six-Course Matcha Meals
The Häagen-Dazs 'Matcha Salon' Awakens the Senses with Matcha Green Tea
21
AR Produce Stickers
Chiquita and Snapchat are Celebrating World Banana Day with Special SnapCodes
20
Restaurant Record Labels
Long John Silver's Launched Fish Yeah! Records & Signed the Coral Benders
19
Fridge-Based Dating Apps
Samsung's 'Refrigerdating' Matches People on the Contents of Their Fridge
18
Inequality-Fighting Cocoa Trucks
Tony's Chocolonely's Chocotruck Shares Samples & Education
17
Tequila Barrel-Aged Wines
Beringer Brothers' Sauvignon Blanc Features Subtle Hints of Agave
16
Dunkable Pretzel Buckets
Auntie Anne’s is Celebrating March Madness 2019 with Basketball Buckets
15
Fantasy Tattoo Studios
NOW TV is Giving Fans the Chance to Get a Game of Thrones Tattoo
14
Father-Daughter Dining Events
Chick-fil-A's Across the US are Hosting Daddy-Daughter Date Night
13
Toy-Discovering Holiday Campaigns
Walmart's Toy Lab Allows Kids to Test Out 20 Different Toys
12
Exclusive Hotel Lipsticks
La Bouche Rouge's Limited-Edition Lipstick Can Be Ordered In-Suite
11
Crowdsourced Brand Engagements
Odisha Tourism's Crowdsourced Logo Plays a Part in Its Campaign
10
Real Estate Story Videos
Homesnap's Stories Marketing Feature Helps Agents Create Dynamic Listings
9
QSR Crowdfunding Concepts
The KFC Innovations Lab Shares KFC Product Ideas on Indiegogo
8
Voice Assistant Sampling Services
'Send Me a Sample' Uses Voice Marketing Tech to Share Products
7
DIY Chicken-Cooking Events
KFC 'Open Kitchen' Invites Customers to Make Their Own Burger
6
Intentionally Brandless Campaigns
This Mountain Dew Campaign Cues Inspiration from Game of Thrones
5
Knowledge-Testing Hotels
The Trivial Pursuit Hotel Has Guests Pay By Answering Questions
4
Hidden Throne Campaigns
HBO is Giving GOT Fans the Chance to Claim the Iron Throne Themselves
3
Interactive AI Animations
The First-Ever AI Google Doodle Pays Tribute to Johann Sebastian Bach
2
Marketing-Inspired Easter Egg Hunts
Cadbury's White Creme Egg Returns with an Interesting Campaign
1
Digital Wallet Loyalty Programs
'Chipotle Rewards' Uses Venmo Payouts to Reward Loyal Customers
Related Ideas
AI-Generative Chocolate Campaigns
KitKat Takes a Break and Taps Marketing Advice from AI
Idyllic Pet Pop-Ups
Uber Eats and PetSmart Created "The Best Pet House Ever"
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Teddy Bear Outerwear
Build-A-Bear Cuddly Couture Shares Cozy, Warm Styles
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Kid-Powered Imagination Campaigns
Lunchables' A.I. vs K.I. Proves Kids' Limitless Creativity
Personalized Digital Playgrounds
Pringles Poptopia is an Immersive, Engaging Experience for Fans
Cheese-Themed Luxury Spas
The Wedgewater Spa Highlights the Best Cheeses of Wisconsin
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Ice Cream Summer Activations
Halo Top Canada Kicks Off Summer with a Feel Good Summer Campaign
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Break-Focused AI Campaigns
Kit Kat is Encouraging AI Tool Breaks to Boost Their Optimization
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Lazy Cereal Campaigns
SURREAL Cereal Cheekily Pokes Fun at New Year's Resolutions
AI Holiday Card Generators
Coca-Cola's Create Real Magic Shares Greetings with Iconic Assets
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Interactive In-Store Ads
Visibubble Brings Mobile Messaging Capabilities to Store Shelves
Digital Snowball Competitions
The LEGO Snow Throw Pits NYC and London Stores Against One Another
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Coded Snack Campaigns
Takis is Launching at Aldi in the UK with Drop Codes
Interactive Kiosk Content
Red Dot Digital Media Debuts Outdoor Kiosks to Enhance Guest Experience
Provocative AR Campaigns
NotCo's 'Not So Happy Animals' Presents Food Logos in a New Light
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Fairtrade Easter Candy Collections
The Divine Easter 2024 Collection is Packed with Spring Treats
Mood-Boosting Cafe Pop-Ups
Skittles' House of Joy Brightens the Dark Days of February
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
AI-Created Burger Ads
Burger King Had ChatGPT Generate a Poster to Clap Back at a Competitor
AI Travel Campaigns
Away's Extraordinary Is Out There Uses AI to Show Real-World Destinations
Craveable Soda Packaging
Sprite is Reviving Its Obey Your Thirst Campaign for a New Generation
Architecture-Inspired QSR Ads
This New McDonald’s Campaign Encourages Eating at Home
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Suggestive Spread Campaigns
The Marmite First Timers Campaign Targets Gen Z
Luxury-Inspired Chocolate Campaigns
The Toblerone 'Never Square' Campaign Takes a Cheeky Approach
Decadent Ice Cream Launches
Mars Kicks Off 2023 With Three Delicious New Ice Cream Flavors
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
AI-Powered Snack Shops
The Aramark Quick Eats Store Has a Checkout-Free Layout
Interactive Beauty Metaverses
Fenty Beauty's First Campaign on Roblox Has Mazes & Scavenger Hunts
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
CPG-Inspired Ice Creams
The Ice Cream Project by Anya Hindmarch Features Flavors Like Frozen Peas
AI-Enhanced Grocery Apps
Instacart Unveiled a Suite of AI Features Coming to its Mobile App
AI-Powered QSR Campaigns
allplants Leverages AI To Transforms Fast-Food Ads
AI Mother's Day Campaigns
Showcase is Simplifying Mother's Day Shopping with ChatGPT
Creative-Focused Sportswear Campaigns
adidas Celebrates Creativity with Ama Qamata and Dee Koala
Smile-Reflecting Toothpaste Campaigns
Colgate & Oglivy Create the #FreeYourSmile campaign
AI-Powered Billboard Campaigns
Revolve Showcases an AI-Generated Billboard Campaign and Collection
AI-Powered Retail Tools
Walmart is Introducing a New Series of AI Tools for Customer Experience
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Expansive Easter Product Ranges
The Mars Wrigley Easter 2024 Range Has Eight New Products
Advanced Adaptive Retail Experiences
Walmart Unveiled New Retail Technologies at CES 2024
Low-Cost Private Brand Treats
These Favorite Day Easter Products are Exclusively at Target
AI-Powered Marketing Tools
This E-Commerce Tool Uses Customer Data to Project Reward Impacts
Environmental Eating Campaigns
#KnorrDaretoTry Challenges Gen Z to "Eat for Good"
Food Truck Billboards
McDonald's Transformed Billboards into Digital Food Truck Displays
Summer-Themed Cafe Rewards Games
The Starbucks Summer Game: Adventure Awaits is Interactive
AR Yogurt Packaging
Chobani's Interactive Yogurt Packaging Engages Snackers for Halloween
Gifting-Focused Travel Chocolate Products
Ferrero Travel Market Has Shown Off New Treats
Bespoke AI-Powered Art
Coke Asks Consumers to Create AI-Generated Art with its New AI Platform
AI-Assisted Cooking Partnerships
Unilever and Be My Eyes Partnered to Support Shoppers
Communication-Based Immersive Exhibitions
Intuit Mailchimp and Design Museum Present Email is Dead
AR-Powered Cereal Games
General Mills Releases a New Digital Monster Game for Consumers
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Gen X Candy Campaigns
Klondike's Bar-cade Campaign Engages Gen X Consumers
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Candy-Filled Egg-Shaped Treats
These Cadbury Easter Eggs Come in Six Varieties
Shoppable Virtual Beach Houses
The J.Crew Virtual Beach House Shares Interactive Content & Games
AI-Powered Gelato Packaging
Sweet Cheeks Partners with Bravo to Debut Gelatos with AI Packaging
Consumer-Driven QSR Burger Contests
The Burger King Million Dollar Whopper Contest is On Now
Celebratory Hot Chocolate Promotions
This Cadbury 200th Anniversary Promotion is Launching Now
Competitive Live Games
April-8 Live Game Let's Players Challenge Friends Across The Globe
Product Exploration Retailer Tools
These New Instacart Discovery Tools Connect Brands to Retailers
Loneliness-Combatting Grocery Shopping Experiences
Oma's Soep Debuted a Shopping Basket Initiative
Tongue-In-Cheek Soda Campaigns
Pepsi Jokes at Coca-Cola in It's Tastes Better Campaign
Branded Candy Easter Products
These Nestlé Easter Eggs Come in Two New Options for 2024
Candid Celebration Campaigns
Edible's "There's an edible for That" Celebrates Even Awkward Moments
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Cookie-Twisting Commercials
The OREO Super Bowl 2024 Spot Revisits Pivotal Moments in History
Virtual Car Meetups
7-Eleven is Inviting Fans to Meet Virtually in Fortnite
Chocolate Creme-Filled Treats
Cadbury Unveils its Seasonal White Chocolate Creme Egg for Easter
Avocado-Centric Pop-Ups
Avocados From Mexico's House of Goodness is Coming to the Real World
Immersive Digital Experiences
Kraft and Nexus Studios Join on the Immersive Mayoverse
Influencer Snack Bar Campaigns
Nature Valley Launches a Social-Oriented Digital Marketing Campaign
Savory Ice Cream Sandwiches
Nightingale x Pizza Hut Dreamed Up a New Snack for April Fool's Day
Omnichannel Grocery Technologies
Instacart Launches the New Omnichannel Solutions for Grocers
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
On-Demand Mobile Ice Cream Stores
Mars Teamed Up with Store-Hailing Service Conjure
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Wellness Drink Mix Promotions
This Horlicks On-Pack Promotion Supports New Year Wellness
Conversational Campaign Creators
Creating Google Ads Campaigns is Simpler with AI Chat Features
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Recycled Ad Campaigns
Mars is Reusing Fan-Favorite Ads to Bring Attention to Climate Change
Easter-Themed Chocolate Collections
Thortons Launches its Easter 2023 Collection at UK Stores
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
QSR Food-Inspired Door Designs
McDonald's France Launches a New Digital Campaign of Door Visuals
Reality-Bending Car Ads
CarGurus Ad Features Melting Lego and Gourmet Chef Toddlers
Spooky Street Ad Experiences
These Fanta Halloween Projections Took Over a Busy Stockholm Street
AR-Enabled Cereal Packaging
Honey-Comb Cereal Teamed Up with Terry Crews for a Digital Experience
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Creativity-Celebrating Week-Long Campaigns
Crayola Education Will Kick Off Crayola Creativity Week
Australian Yogurt Campaigns
Yoplait Launches a New Platform and Marketing Campaign with AJF
Springtime Snack Cake Promotions
The Mr Kipling and Cadbury Cake Easter campaign is Familial
Breakfast QSR Marketing Campaigns
IHOP Partners with TikTok for Newest Release
Flame-Grilled Billboards
This Fiery Billboard Promotes the Flame Grilled Whopper-Flavored Doritos
Expansive Seasonal Confectionery Collections
The Nestlé Christmas 2023 Range Has New and Old Faves
Vacation Rental Campaigns
Airbnb Debuts an Animated Ad That Celebrates Booking a Place to Yourself
Swirled Bunny Face Cakes
Paris Baguette is Selling a Bunny Face Chocolate Cake This Easter
Kindness-Promoting Marketing Campaigns
Once Upon a Coconut Launches 1 Million Acts of Kindness
Personalized Grocery Billboard Campaigns
Tesco Ireland Gets a New Live-Prompt Campaign
Rewritten Christmas Song Ads
Burger King UK's Hijacking Christmas Will Guide You to the Drive Thru
Rescue Pet-Supporting Campaigns
The Hershey Company Brought Back its 'Cadbury Bunny Tryouts'
Offline Shopping Campaigns
'Shop Offline' Helps People Rediscover the Joy of Real-World Shopping
Cheeky Chocolate Campaigns
The Cadbury Creme Egg How Do You Eat Yours? Campaign Updates a Classic
Interactive AR Galleries
Chips Ahoy's Happy By Design Campaign Spotlights Multicultural Artists
Celebratory Seasonal Chocolate Products
Hershey Seasonal Treats are for Valentine's and Easter
Virtual-First QSR Brands
IHOP Unveils a New Expansion for its Virtual Restaurant Concepts
Chromatic Mint Character Campaigns
The 'Take A Ride On A Tic Tac' Campaign is Limited-Edition
Review-Based Marketing Campaigns
These Amazon Campaigns Bring Real Reviews To Life
Plant-Based QSR Campaigns
Burger King's Confusing Times Campaign is Made with DAVID Madrid
Playful Dating Experiment Campaigns
Kraft's Swipe Right for Mayo Campaign Social Experiment
Mixed-Reality Treasure Hunts
EE is Kicking Off Its Inaugural Game Day with a Special Treasure Hunt
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Retailer-Backed Holiday Experiences
J. Crew Launches a New AI-Powered Holiday Experience
Happiness-Prioritizing QSR Campaigns
Dave & Buster's Launches the 'Adult Unlearn' Summer Campaign
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
April Fool's Lifestyle Collections
Nugget Introduced Its 'Most Trendiest - High Endiest' Line Yet
Springtime-Themed Snack Cakes
The Tastykake Easter Packaging Encourages Gifting
Festive Hotel Decor Campaigns
IHG Hotels & Resorts Launches the Seasonal Winter Chalet Campaign
Versatile Marketing Toolkits
Looper Insights Releases a Digital Marketing Insights Tool
New Year Sandwich Promotions
This Urban Eat On-Pack Promo Offers Hundreds of Prizes Up for Grabs
Private Label Easter Treats
Sainsbury's Taste the Difference Easter Products are Spring-Ready
Festive Chip Campaigns
KETTLE Chips' Christmas Campaign Features 24 Days of Prizes
Generative AI Beverage Ads
The Coca‑Cola® Masterpiece Campaign Leverages AI to Create Visual Magic