From immersive gin garden experiences that illuminate a product's best uses to interactive festival pop-ups, alcohol activations serve as key brand touchpoints in a time when consumers seek face-to-face interaction. Ranging from single-day events to pop-ups that run for several months, the wide range of temporary retail spaces and activations from alcohol brands prove that experiential marketing continues to resonate particularly well in the realm of spirits and liquor.
The Pimm's Pop-Up Teapot Bar is a creative alcohol activation hosted by the Diageo-owned brand at Wimbledon 2015. The playful pop-up bar offered tournament attendees an opportunity to try Pimm's-based cocktails and enjoy the treats one would expect at a traditional English tea party.
The Fleurs des Rêves for Perrier-Jouët was a four-day multi-sensory experience hosted at the London Edition hotel in Soho. The interactive experience was designed by multi-sensory event agency Bompas & Parr and featured color-changing flowers and an introduction to floriography in addition to champagne tastings.
30 Alcohol Activations
From Multi-Sensory Champage Events to Botanical Gin Workshops:
Rebecca Byers — Mar 18, 2016 — Marketing
30
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
29
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
28
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
27
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
26
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
25
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
24
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
23
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
22
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
21
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
20
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
19
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
18
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
17
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
16
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
15
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
14
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
13
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
12
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
11
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
10
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
9
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
8
Sparkling Tequila Displays
'Perfect Constellation' is a Patron Installation in a Selfridges Window
7
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
6
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
5
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
4
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
3
Tropical Booze-Branded Eateries
The 'Bacardi Paladar' is a Pop-Up Cuban Eatery & Rum Bar
2
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
1
Whiskey-Centric Irish Meals
This Irish Dinner and Whiskey Tasting Celebrates St. Patrick's Day
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Temporary Luxury Brand Installations
Burberry's Landscape Series Produces Site-Specific Art
Multisensory Beer Events
Peroni Nastro Azzurro 0.0% Le Paddock is Open During Montreal Grand Prix
New Year Whiskey Pop-Ups
Glenfiddich Offers a New Year Iteration of Its Single Malt Scotch Whisky
AI-Created Campaign Images
Martini Launches an AI-Powered Alcohol Campaign with a Flavor Focus
Champagne-Branded Holiday Popups
The Art of Gifting from Moët & Chandon is Open at Holt Renfrew
Lab-Themed Hair Pop-Ups
Garnier Fructis Showcases its New Collection Through a Scientific Pop-Up
Beer-Pouring Party Billboards
JUBEL Made a Billboard That Pours Pints Invites People in to Party
Immersive Whiskey Brand Activations
The Johnnie Walker Blue Room is a Pop-Up at Yorkdale Mall
Live-Painting Sneaker Experiences
The Martell Sneaker Atelier Turns Brainwaves into Unique Styles
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Emotive Fragrance Pop-Ups
Charlotte Tilbury's London Experience Explores the Future of Fragrance
Alcoholic Boba Pearls
Boba POPS are Caviar-Sized Bubbles Filled with Flavored Liqueurs
Personalized Embroidery Pop-Ups
Battersea Power Station's Botanical Atelier Enhances Spring Style
Romantic Drinking Accessories
Hendrick’s & Wiederhoeft Crafted a Line of Unusual "Gintimates"
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Multi-Brand Virtual Malls
Bloomingdale’s Virtual Experience Spotlights Beloved Brands
Experiential Mental Well-Being Events
Batiste's Refresh & Reflect Events Connect & Uplift Students
Multi-Sensory Skincare Exhibitions
The SK-II SECRET KEY HOUSE Spotlights the Power of PITERA
Whimsical Pop-Up Cognac Bars
Yinka Ilori Designed an Eye-Catching Pop-Up at Selfridges
Retrospective Multisensory Installations
Cointreau's Experiential Townhouse Shares Brand Heritage
Festive Rose Gin Cocktails
Empress 1908 Introduces a Range of Elderflower Rose Gin Cocktails
Wellness Tincture Mocktails
Apothékary's Mocktail Magic Recipes Offer Alcohol Alternatives
Connected Gamer Campaigns
Heineken's Just Another Night Out Shatters Anti-Social Stereotypes
Fizzy Vodka Crossover Cans
Absolut Vodka & Sprite Launches Across the UK in 12-Count Boxes
Airport Skincare Pop-Ups
The Sol de Janerio Delícia Drench Pop-Up Was at Charles de Gaulle Airport
Bubbly Low-Calorie Mocktails
Maison Perrier Chic is a Luxe Alternative to Alcoholic Beverages
Mexican Holiday Tequila Pop-Ups
The 1800 Taste Tiendita Returns for Cinco De Mayo
Ready-to-Sip Sparkling Aperitifs
The Spritz by Sazerac is Sweet, Bitter and Bubbly
Sensorial Beer Campaigns
Feel the Alps Captures the Essence of Edelweiss
Rosé-Dispensing Billboards
Aldi's Billboard Serves Glasses of Wine at the Optimal Temperature
Inspiring Multi-Shop Pop-Ups
Pinterest's Possibility Place Immerses Guests in Inspiration
Mixed-Reality Cola Billboards
This 3D Coca-Cola Billboard Dispenses Real, Cold Drinks
AI-Created Neighborhood Cocktails
Absolut and Ogilvy Canada Made AI-Generated Cocktails
Alcohol-Free Festival Bars
The New Bar is Coachella's First Official Nonalcoholic Partner
Toronto Cannabis Workshops
The Cannabinista Hosted an Infused Mocktail Workshop in Toronto
Vodka-Branded Festival Series
Absolut® Presents Mixing It Up: Cosmos & Culture at Coachella 2024
Beer Pairing Pop-Ups
&Beer Pairs Beer with NYC’s Best Vegan Food
Culinary Pop-Up Experiences
The RC Show's Pop-Up Experience is an Adventure for the Taste Buds
Artful Alkaline Waters
Bored & Thirsty Champions Self-Expression & Interactive Packaging
Elevated Condiment Pop-Ups
Ennismore & the Kraft Heinz Company are Sharing a Taste of Heinz 57
Cosmic Beverage Activations
CELSIUS Energy Promotes its Space Vibe Trilogy with a Coachella Event
Influencer-Crafted Gin Cocktails
These Tanqueray Gin Holiday Drinks Celebrate Canadian Traditions
Rosé-Inspired Apéritifs
Très Rosé by De Soi is a Sparkling Non-Alcoholic Apéritif
Experiential Kimchi Pop-Ups
The Jongga Flavourverse is an Immersive Destination Devoted to Kimchi
Italian-Style Festival Piazzas
The Aperol Spritz Piazza Brings a Taste of Italy to Coachella
Creative Constellation Water Bottles
The Evian x Coperni Bottle Invites People to "Look Closer"
Experiential Fragrance Cafes
The Nina Illusion Café Boosts the Launch of Nina Ricci's New Scent
Lunar New Year Influencer Campaigns
Rémy Martin's 'Family Spirit' Ad Celebrates Asian Heritage
Whisky-Inspired AR Sculptures
State of the art. A.I 02/15/23 Explores the Art of Distillation
Virtual Pub Museums
Heineken Pub Museums Spotlight Important Cultural Locations
Immersive Wine-Inspired Games
Chablis Appellation Launches an Online Interactive Game About Wine
AR Fragrance Campaigns
Lacoste's Two-Day Experiential Pop-Up Targets Gen Z Shoppers
Mediterranean-Inspired Cocktail Bars
Bar Bisou Bisou Serves Low-ABV Cocktails & Zero-Proof Drinks
Culturally Inspired Canned Cocktails
Phreshly Targets Consumers Who are Tired of Hard Seltzers
Physical Luxe Perfumerie Pop-Ups
CELINE Opens a New Haute Parfumerie Pop-Up in London's Harrods
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Vibrant Spirit Collections
Hoxton Spirits Launches the New Packaging and New Spirits
Non-Alcoholic Canned Cocktails
The Wild Tonic Wanderer Series Features Four Flavors
AI Party Planners
"The Generager" by Three Olives Vodka Launches Custom Party Themes & Concepts
Opulent Branded Holiday Events
Moët & Chandon Unveils a One-of-a-Kind Event in New York City
Hydrating Festival Pop-Ups
evian's Club Hydration Refreshes Festival-Goers
Pulp-Based Wine Wraps
Perrier- Jouët's Champagne Bottle Wrap Uses Paper Pulp and Vine Shoots
Transparent Farm-to-Can Cocktails
Anytime Spritz Boasts 100% Transparent & Sustainable Ingredients
Reusable Aperitif Bottles
Ghia's Bottle Helps Customers Creatively Repurpose Empty Packaging
Non-Alcoholic Cocktail Campaigns
The Everleaf 'Try January' Campaign Will Offer Free Drinks
Organic Wellness-Focused Drinks
élevé's Adaptogen-Infused Sparkling Waters Come in Three Flavors
Alcohol-Free Canned Cocktails
J2O Mocktails Come in Three Delicious Flavors with Natural Infusions
Botanically Inspired Food Flavors
The Flavorchem Bloom Collection is Optimized for Food and Drinks
Cocktail-Inspired Home Fragrances
Antica Farmacista Taps the Ever-Popular Aperol Spritz Fragrance
Forest Bathing Beauty Pop-Ups
Tatcha's Immersive Pop-Up Connects the Senses to Nature
Movie Launch Beer Popups
Peroni Elevates TIFF Experience with Authentic Italian Flair
Milan-Honoring Aperitif Packaging
The New Campari Bottle Draws Aesthetic Cues from the City
High-Proof Canned Cocktails
These New MOTH Cocktails Come in Three Varieties
Botanically Brewed Canned Cocktails
Wild Folk's Zero-Proof Cocktails Take Cues from Foraging
Aperitif-Inspired No-Alcohol Spirits
Botivo is a Small-Batch Botanical Drink Inspired by Aperitifs
Edible Cocktail Bites
Bombay Sapphire Teamed Up with UK Bars to Create Gin-Infused Jelly Cubes
Celebrity-Approved Spirit Campaigns
Grand Marnier and 2 Chainz Introduce The Rouge Room
Music-Themed Cafe Pop-Ups
The Spotify Wrapped Cafe Pop-Up in Paris Served "Wrappucinos"
Premium Alcohol-Free Refreshments
Savyll Non-Alcoholic Cocktails are Arriving at Sainsbury's
Mindful Cocktail Menus
Free Spirited by Loews Hotels Shares Curated No- and Low-Alcohol Beverages
Self-Care Barber Pop-Ups
Glenmorangie's Barber Shop Pop-Up Supports Self-Care Experiences
Immersive Mint Pop-Ups
The Tic Tac Experience Shares a New Strawberry & Cream Flavor
Sparkling Lavender Mocktails
Blind Tiger's Lavender French 75 Was Inspired by a Historic Cocktail
Non-Alcoholic Tasting Rooms
Wilderton is Opening a Non-Alcoholic Distillery and Tasting Room
Self-Service Beer Taprooms
This Interactive Taproom Invites Guests to Peruse & Pour Their Own Beer
Refreshing Festival Activations
The Mitchum Fresh Factory Shares Experiential Sampling
Festive Phygital Pop-Ups
The Teremana Mana Holiday House Can Be Visited Online and In-Person
Low-Waste Sustainable Spritzes
The Sustainable Spritz Eliminates the Need for Single-Use Glasses
Champagne-Paired Burger Tours
14 NYC Restaurants are Exploring Burger & Veuve Clicquot Pairings
Bathing-Inspired Pop-Ups Bars
The #DoveDeluxeBar Shares Sensorial Cocktails & Mocktails
Anniversary-Celebrating Pop-Up Stores
Random Studio Creates the Bodyscape Installation
Honey-Infused Holiday Pop-ups
Gisou Just Opened Up a Christmas Pop-Up Store in London
Purposeful Gifting Pop-Ups
The Body Shop's Advent of Change Pop-Up Shares Gifts That Give Back
Canned Booze-Free Cocktails
IMPROV is a Non-Alcoholic Beverage Revolutionizing Social Drinking
Premium Vodka Brand Cocktails
Absolut Cocktails Offer Three Takes on Classic Recipes
Melody-Inspired Alcohol Campaigns
Usher and Brands Debut the 'Life is a Melody' Campaign
Upcycled Summery Apparel
Grey Goose & Frankie Collective Teamed Up on an Upcycled Drop
Personality-Inspired Drink Packaging
Tetra Pak's Smart Packaging Leads Fans to a Personality Test
Paradise Sparkling Water Activations
Spindrift Debuts Greetings from Paradise for Hot New Yorkers
Globally Inspired Cocktail Menus
The Pine Bar's Wanderlust Menu Offers a Journey for the Senses
Romantic Dry January Bundles
The Katy Perry's De Soi x Boisson Bundle is Perfect for Dry January
Pocket-Sized Tequila Cocktails
Pimentae's Pocket of Paradise Cocktails Come in 125ml Cans
AI-Powered Pain Visualization Experiences
Panadol Hosted the Art of Release Experience
Macaron-Inspired Pop-Ups
Häagen-Dazs' Flavours of Love Spotlights Two New Decadent Flavors
Organic Cocktail-Inspired Seltzers
Barbet Offers Elevated Sparkling Waters in 3 Tasty Flavors
Premium Non-Alcoholic Cocktails
Mocktail Serves Up the Best Parts of Cocktails Without Alcohol
Stunning Nature-Inspired Tablescapes
Seedlip Taps Social Studies for its New Tablescape Kit
Zero-Proof Catering Companies
Split Offers Alcohol-Free Catering, Education and Menu Consulting
Artfully Glamorous Cocktail Bars
Moët Hennessy Launches a New Cocktail Bar in Paris
At-Home Cocktail Campaigns
Gordon's Many Evenings In Campaign Spotlights At-Home Drinking
Automotive Parking Lot Pop-Ups
Mercedes-Benz Turned Parking Lot Spaces into a Mini Showroom
Celebratory Coronation Liqueur Branding
The Pimm's Coronation Edition Bottle is Limited-Edition
Pink Winter Pop-Ups
The Immersive Pink Pier Has Returned for Valentine's Day
Transformative Cocktail Menus
The Metamorphosis Menu Explores Fermentation, Oxidation & More
Music Festival Vodka Branding
The Absolut Tomorrowland Limited Edition Bottle is Celebratory
Ornate Whiskey-Inspired Cafées
The Macallan Harmony Café Pop-Up Celebrates the Exclusive Whisky
Theatrical Vegan Brunches
Bar Vegan's Bubbles Brunch Presents Champagne in a Photo-Worthy Way
Festival Hydration Drink Campaigns
This Electrolit Activation Will Be at Music Festivals in 2023
Vibrant Wine Alternatives
Kally Crafts Non-Alcoholic Drinks with Fruit, Botanicals & Verjus
Multi-City Workout Tours
Movement LIVE by Michelob ULTRA is a Lively Fitness Experience
Deserted Island Billboards
Silk & Spice Set Up a Billboard for Fans to Go and Find
Canadian Herb Aperitifs
Festif is an Aperitif Meant for Sipping to Start a Night with Friends
RTD Alcohol-Free Spritzes
Abstinence Spirits' Aperitivos are Low-Sugar & Naturally Colored
Female Mixologist Cocktail Campaigns
Mataroa Mediterranean Dry Gin Partnered with Three Experts
Refreshing Aperitif Alternatives
The Ritual Zero Proof Aperitif Alternative is Alcohol-Free
Virtual Countryside Experiences
L'Occitane's Virtual Experience Transports Visitors to Provence
Immersive Spring-Themed Exhibits
Colors in Bloom Features 12 Immersive Rooms
Alcohol-Inspired Food Flavorings
These Alcohol-Inspired Flavors Have a Delicious Profile
Interactive Illustrative Refreshment Pop-Ups
The Volvic A Touch of Colour Pop-Up is in London
Hotel-Led Vintage Markets
The MOB Hôtel Hosted a Vintage Market, an Eco Conference and Workshops
Premium Alcohol Dining Rooms
Le Bristol Paris to Offer First-Ever Dom Pérignon Dining Room
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Craft Cocktail Infusion Kits
The Gin Bundle from Camp Features 3 Kits for DIY Drinks
Canned Non-Alcoholic Apéritifs
De Soi's Conveniently Packaged Aperitifs Feature Natural Botanicals
Culture-Inspired Packaging Updates
SOBA Hibiscus Launches an Exciting Brand Refresh
Zero-Proof Brunch Beverages
FAUXMOSA is a Bubbly Alcohol-Free Mimosa with Botanical Flavors
Flexible Festive Cocktails
Everleaf x The Alchemist's Serves Can Be Sipped with or Without Alcohol
Multi-Sensory Fondue Experiences
Melting Pot's Ultimate 5-Course Experience Activates Five Senses
Poison-Inspired Cocktails
The Alchemist Serves Drinks from an "Assassin's Teapot"
Liquid Cocktail Garnishes
Crafter’s Sensory Potions Elevate the Cocktail Drinking Experience