These new MOTH cocktails are being launched by the UK-based brand as a series of high-proof cocktails for consumers to pick up when looking to enjoy a bar-quality refreshment. The cocktails come in three new options including Pina Colada, French 75 and the Apertivo Spritz, which each feature a 10% ABV. The brand partnered with spirit brands like Duppy Share Rum and Tarquins Cornish Gin to craft the premium cocktails that will complement the existing range perfectly.
Co-Founder Rob Wallis commented on the new MOTH cocktails saying, "We’re so proud to be working with our award-winning spirit partners to bring consumers three new classic cocktails to enjoy anytime, anywhere.”
The cocktails are arriving at select Tesco and Waitrose locations in the UK for £3.99 each.
Why This Trend Is Growing
- Canned Cocktail Craze
- The rise of canned cocktails presents an opportunity for beverage companies to innovate new flavors and formulations in response to consumer demand for convenient, high-quality drinks.
- Premium Ready-to-drink Beverages
- Creating premium, pre-mixed cocktails in ready-to-drink format is a potential disruptive innovation opportunity for beverage makers looking to tap into the growing interest in craft cocktails without the need for bartenders.
- Low-proof Cocktails
- Low-proof cocktails are becoming increasingly popular among consumers looking to enjoy the taste of a cocktail without the effects of high alcohol content, creating an opportunity for beverage companies to create more sophisticated and flavorful low-proof options.
Industries Being Reshaped
- Alcoholic Beverages
- The alcoholic beverage industry could capitalize on the popularity of canned cocktails by developing innovative, premium new offerings that appeal to consumers looking for convenient, high-quality options.
- Retail
- The retail industry has an opportunity to capitalize on the trend of canned cocktails by increasing the product offerings of premium canned cocktails both in-store and online.
- Hospitality
- The hospitality industry can tap into the growing consumer demand for high-quality, pre-mixed cocktails by featuring premium canned cocktails on their menus alongside traditional bar offerings.
