Edible Experimentation

Asian markets marry odd flavors to suit adventurous tastes

Implications - Viral content such as EpicMealTime and the Baconator created a North American obsession with ultra-fatty foods. This is mirrored and skewed in Asian markets, as experimental flavor combinations are booming, particularly in casual eating. This speaks to a general desire for adventure, even in the realm of everyday cuisine.
SCORE: 2.5
Mild Top 5 Examples: 15,422 Total Clicks Aug 13 - Sep 13
Popularity
Activity
Freshness
DEMOGRAPHICS
Consumer Insight Topics: LifestyleFoodBizarreUnique
Organ-Inspired Fruits - Farmer Hiroichi Kimura Has Harvested the First Heart-Shaped Watermelon
SCORE: 3.8
Warm 3,247 Clicks Pub: Sep 27, 13
Organ-Inspired Fruits
Farmer Hiroichi Kimura Has Harvested the First Heart-Shaped Watermelon
Clever Japanese farmer Hiroichi Kimura has recently harvested the world’s very first heart-shaped watermelon. Kimura started working on this wonderful anatomy-inspired melon after a customer asked... [More]
Poultry-Infused Flavoring - KFC Japan Now Serves Guests Chicken Flavored Rice Balls
SCORE: 1.5
Mild 1,271 Clicks Pub: Sep 22, 13
Poultry-Infused Flavoring
KFC Japan Now Serves Guests Chicken Flavored Rice Balls
If you’re tired of eating deep fried chicken, a trip to KFC in Japan for chicken flavored rice balls would be a yummy yet expensive trip. While KFC Japan just recently launched deep fried soup,... [More]
Massive Pizza Burger Hybrids - The 'Megaburgerpizza' Creatively Uses a Pizza as a Burger Bun
SCORE: 2.1
Untested 7,360 Clicks Pub: Aug 29, 13
Massive Pizza Burger Hybrids
The 'Megaburgerpizza' Creatively Uses a Pizza as a Burger Bun
If you’re an Epic Mealtime enthusiast, this pizza burger dish by Japanese Kyoto ‘Pizza Little Party’ restaurant should be next on your list of intense food hybrids to try. Known as... [More]
Deep-Fried Stew Recipes - KFC Fried Soup is Coming Soon to Japan
SCORE: 2.6
Untested 2,322 Clicks Pub: Sep 9, 13
Deep-Fried Stew Recipes
KFC Fried Soup is Coming Soon to Japan
Those visiting Japan this fall will want to pick up some KFC fried soup. Yes, the American chicken chain is set to begin offering deep-fried soup in the Land of the Rising Sun. The soup in question... [More]
Crispy Charcoal-Infused Donuts - Dunkin' Donuts Thailand Has a Menu of Edible Charcoal-Flavor Donuts
SCORE: 2.7
Untested 1,222 Clicks Pub: Sep 26, 13
Crispy Charcoal-Infused Donuts
Dunkin' Donuts Thailand Has a Menu of Edible Charcoal-Flavor Donuts
Dunkin’ Donuts Thailand recently introduced 27 special-edition black donuts made from “an edible charcoal composed of bamboo and baked bark imported from Europe.” When barbecuing,... [More]