In lieu of manicured goods, consumers are turning to off-putting goods to stand out
Implications - Speaking to consumers who look to stand out, purposely and explicitly unattractive products offer up a way for people to reject the status quo in a clever way. These products are explicit and self-aware of their appearance, and are marketed in a way that play up flaws instead of diminishing them.
Trend Themes
1. Embracing Ugly - Purposely and explicitly unattractive products offer a way for people to reject the status quo and play up flaws instead of diminishing them.
2. Viral Pop Culture Fashion - Incorporating only the most memorable memes and viral videos of the year, festive sweaters can be made both trendy and funny.
3. Transforming Into Illusions - Transforming objects that society deems desirable into something repulsive alters our perception and creates a unique experience for the viewer.
Industry Implications
1. Fashion Industry - Fashion professionals can take advantage of the viral pop culture fashion and create apparel that incorporates internet memes and viral videos.
2. Art Industry - The art industry can be disrupted by transforming desirable objects into repulsive ones, which creates a unique art experience.
3. Marketing Industry - Marketing professionals can create and market explicit and self-aware products by playing up flaws instead of diminishing them, in order to appeal to consumers who want to stand out.
6 Featured, 46 Examples:
1,016,188 Total Clicks
Date Range:
Dec 12 — Sep 13
Trending:
Warm
Consumer Insight Topics:
