McDonald's Markets its New Chicken McBites with an Animated Commercial

By: Jonathon Brown - Published: Jan 16, 2013 • References: mcdonalds & ibelieveinadv
McDonald's introduces its Chicken McBites in this new animated commercial from the United Kingdom.

The Chicken McBites are very similar to KFC’s popcorn chicken and are about half the size of a Chicken McNugget. They consist of white chicken meat breaded and seasoned with pepper and are available for a limited time only.

The commercial itself superimposes a Chicken McBite on top of a moving animation, which shows an entire town working on and around the making and transportation of the McBite. It’s as if the McBite is a massive monument being made by this tiny town. After assembling the McBite, the town’s people truck it off toward the city center as the whole town follows. Once it reaches the center of town, a massive, real life hand reaches down and picks it up. Stats for Tiny Town Chicken Monuments Trending: Older & Chilly
Research: 378 clicks in 175 w
Interest: > 3 minutes
Concept: Mcbites
Related: 73 examples / 56 photos
Segment: Males, 12-55
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