Highbrow Social

More visual social media platforms pave the way for the artistically elite

Implications - As social media channels expand into more visual, sometimes video-based territory, doors for more complex, highbrow social media artistry open. No longer just a place for selfies and tweets about breakfast, the online realm is opening to more elite content, with couture designers and professional filmmakers using the technology. This signifies a shift in high-end culture, as resourcefulness and modernity begin to trump money.
SCORE: 5.4
Warm Top 4 Examples: 22,818 Total Clicks Jul 13 - Sep 13
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DEMOGRAPHICS
Consumer Insight Topics: Pop CultureSocial Media
Social Media-Geared Fashion Ads - The Oscar de la Renta Fall Campaign Debuts on Instagram
SCORE: 5.6
Warm 14,191 Clicks Pub: Jul 26, 13
Social Media-Geared Fashion Ads
The Oscar de la Renta Fall 2013 Campaign Debuts on Instagram
The Oscar de la Renta Fall 2013 ad campaign embraces the power of social media by debuting on Instagram. Published by @OscarPRGirl Instagram account, which is helmed by de la Renta’s senior... [More]
Personal Video Fashion Campaigns - Giorgio Armani Uses Social Media to Showcase Consumers
SCORE: 5.8
Warm 3,638 Clicks Pub: Aug 14, 13
Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
Giorgio Armani wants to get personal with fans in the Frames of Life Campaign. The talented designer has turned to the app VideofyMe to encourage people to wear the stylish sunglasses from the new... [More]
Social Media-Directed Videos - Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
SCORE: 5.1
Warm 2,604 Clicks Pub: Aug 24, 13
Social Media-Directed Videos
Airbnb's 'Hollywood and Vines' Project Directs a Film on Social Media
Airbnb is launching the ‘Hollywood and Vines’ project on Twitter, asking social media users to send in short six second Vines. This project aims to put together an entire short film that... [More]
Iconic Writer Instagram Spoofs - This Instagram Parody Brings Old-School into Modern Times
SCORE: 5.2
Mild 2,385 Clicks Pub: Sep 10, 13
Iconic Writer Instagram Spoofs
This Instagram Parody Brings Old-School into Modern Times
This Instagram parody is a humorous depiction of what the social media pages of famous authors might have been, if they had them. This series is aptly called If Famous Authors Had Instagram, and the... [More]