Vincent Salera
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I’ve always thought of KFC as finger lickin’ good chicken, but now we may think of them as street fixin’ good. KFC is helping out with the overwhelming pothole problem in Louisville, Ky. All KFC expects in return is to leave a chalk stenciled logo reading “Re-freshed by KFC.” I think this is a very creative way to help cash strapped governments in helping keep the city safe and looking good.  "This program is a perfect example of that rare and optimal occurrence when a company can creatively market itself and help local governments and everyday Americans across the country," said Javier Benito, exec VP-marketing and food innovation at KFC.
(adage)References: visitjohnstownpa, adage Filed In: |
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