From Handwritten Sandwiches to Magazine-Style Pet Food
Michael Baxter — February 24, 2014 — Marketing
With food brands the message can often "get lost in the sauce" so to speak. Often the actual food becomes secondary to the branding and marketing of that food. This isn't the same for everybody though and there are many food brands that are toning it down.
The "medium is the message" is a term that gets thrown around a lot, but in food branding what does it mean exactly? Many brands use big budgets, celebrity endorsements and special effects to sway buyers to purchasing their products. There are companies that may not have such a big budget though and these companies are the ones that have found solace in society's love for simplicity these days.
At the end of the day food is used for survival primarily and taste secondarily. Between those two there isn't always a ton of room for flash and frills, so these food brands will always find a niche.
The "medium is the message" is a term that gets thrown around a lot, but in food branding what does it mean exactly? Many brands use big budgets, celebrity endorsements and special effects to sway buyers to purchasing their products. There are companies that may not have such a big budget though and these companies are the ones that have found solace in society's love for simplicity these days.
At the end of the day food is used for survival primarily and taste secondarily. Between those two there isn't always a ton of room for flash and frills, so these food brands will always find a niche.
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