The new packaging design by Isabela Rodrigues for burger joint 'Illegal Burger' takes on a crime theme. With clever criminals, famous detectives and strong-jawed police officers decorating the new packaging, the restaurant will take on an entirely new brand image.
The branding process is incredibly important to any company so it's always a huge undertaking to completely resign the logo and packaging. The new association that 'Illegal Burger' is going for is a hip and contemporary feel that combines minimalist designs with a cleverly connected crime world theme.
One of the best ideas created by Rodrigues is the ingenious play on words using the word 'Catchup' instead of ketchup. These types of small changes will spark brand awareness. With packaging design being such an integral part of a brand, the new design from Rodrigues is definitely a success.
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