Clever packaging is one way for companies to diversify and appeal to a different demographic, and these origami beer labels are an interactive way to market beer drinking to less rowdy individuals.

When most people think on origami they think of peacefully folding paper into simple, rewarding objects. However, Clara Lindsten designed these origami beer labels for people who find themselves nervously tearing the labels off of bottles. These beer bottle labels are printed with simple instructions that—if followed correctly—will yield a dainty paper flower.

If you have a habit of fidgeting while you drink or if you know someone who is trying to improve their paper folding skills pick up a pack of six bottles with origami beer labels and enjoy the uniqueness of this interactive product.