Happy children with their melting kiddie cones is not the image assumed by BRRR Ice Cream packaging. Designer Ivan Vetrov aimed to develop a branding strategy for a dessert that's targeted at cool guys; specifically, the scheme is directed at dudes "who won't be afraid to eat monkey brains."
With flavors like Banana, Coconut and Mango, the cold treat would presumably be quite enjoyable for the young, the old, for girls, boys and for the brave and the timid alike. Nevertheless, a more hardcore image is achieved by using bold colors and the feisty illustrated faces of chimpanzees and gorillas. These tooth-baring characters have animated expressions that give BRRR Ice Cream packaging robust personality.
Stats for Monkey-Faced Marketing
Trending: Older & Buzzing
Research: 15,388 clicks in 116 w
Interest: 2.8 minutes
Concept: BRRR Ice Cream Packaging
Related: 75 examples / 58 photos
Segment: Males, 12-35
Comparison Set: 28 similar articles, including: cutout character branding, takeout treat branding, and marvelous melting branding.
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