The TicketyBrew Beer Takes Cues from the Stage
Meghan Young — April 14, 2013 — Marketing
References: ticketybrew & fastcodesign
The TicketyBrew Beer takes its branding cues from the stage. A theatrical concoction, the look and feel of the alcoholic beverage was inspired by its creator's past occupation. Although Duncan Barton left acting behind to start his own business in the beer market, he has not forgotten his first love. Hence, the TicketyBrew Beer.
Designed by London agency Carter Wong Design, the TicketyBrew Beer embraced his past wholeheartedly. Phil Carter, Carter Wong’s creative director, states, "He was also very keen to find a name that was equally memorable, had a link to theater." TicketyBrew is a play off the of term 'ticketyboo,' which means everything is honky-dory. It is a fun name for a fun brand, to say the very least.
Designed by London agency Carter Wong Design, the TicketyBrew Beer embraced his past wholeheartedly. Phil Carter, Carter Wong’s creative director, states, "He was also very keen to find a name that was equally memorable, had a link to theater." TicketyBrew is a play off the of term 'ticketyboo,' which means everything is honky-dory. It is a fun name for a fun brand, to say the very least.
Trend Themes
1. Theatrical Branding - The use of theatrical branding in the alcoholic beverage industry presents opportunities for immersive drinking experiences.
2. Nostalgic Inspiration - Drawing inspiration from past occupations or interests can create unique and memorable brand identities in the beverage market.
3. Creative Naming - Inventive and playful names that evoke emotions and connections can enhance brand recognition and appeal.
Industry Implications
1. Craft Beer - Craft breweries can differentiate themselves by adopting theatrical elements in their branding and product experiences.
2. Alcoholic Beverages - The use of nostalgic and theatrical elements in alcoholic beverage branding can attract consumers seeking unique drinking experiences.
3. Design and Marketing - Design and marketing agencies specializing in beverage branding can explore new opportunities by incorporating theatrical aesthetics and storytelling into their services.
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