As many brands are beginning to seriously simplify the appearance of their products, consumers are gaining a new appreciation for busier labels that have been thoughtfully executed. Anto packaging is a delicious example of the latter, featuring aluminum cans that are completely covered in illustrations. The result is soft and sweet on the eyes.
Casa Rex began with a base that captures the rough but beautiful Italian landscape. This watermark has been printed over the entire paper jacket, providing a rich backdrop for the brand's memorable name and the incorporation of ingredient pieces that reflect Anto packaging's contents. Tomatoes, beans and peas have been drawn in a simplified style. The foods have been playfully strewn across the labels along with leafy twigs and lovely swirls.
Stats for Cartoon-Covered Cans
Trending: Older & Chilly
Research: 1,985 clicks in 138 w
Interest: 1.5 minutes
Concept: Anto Packaging
Related: 68 examples / 52 photos
Segment: Neutral, 12-55+
Comparison Set: 25 similar articles, including: tearable takeout sacks, ingenious rice packaging, and crime-inspired packaging.
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