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Top 100 Print Trends of 2012

From Cartoon Character Building Blocks to Pink-Hued Hair Campaigns

— January 17, 2013 — Marketing
Many say that print is a dying medium, but these print trends are out to prove them wrong. With a little creativity, print advertising can be as inventive and fresh as an interactive app.

The most imaginative examples of print advertising we've seen in 2012 include cartoon character building blocks, high school yearbook campaigns and backwards movie ads. Though these campaigns showcase their creativity by way of sheer design and wit, some print campaigns take it a step further by incorporating creative placement and use of the physical medium, such as the interchangeable lookbook.

Whether you're looking to deep dive into the industry with our Print Trend Report, or just skim the surface with these microtrends, Trend Hunter will give you the skinny on the hottest print trends 2012 has to offer.
6.8
Score
Popularity
Activity
Freshness
100
Graphic Printed Backdrops
Graphic Printed Backdrops
Kate Spade Spring Summer 2012 'Musical Chairs' Campaign is Punchy
<
99
Gagafied Car Editorials
Gagafied Car Editorials
The 'Another Day, Another Adventure' for Mini Cooper Editorial is Dynamic
<
98
Effortlessly Elegant Lookbooks
Effortlessly Elegant Lookbooks
The Equipment Spring Advertorial is Chic and Feminine
<
97
Debonair Suiting Campaigns
Debonair Suiting Campaigns
The J.Lindeberg Spring/Summer 2012 Advertorial Features Sleek Styles
<
96
Disheveled Couture Ads
Disheveled Couture Ads
The Balenciaga Spring 2012 Campaign is in Structured Disarray
<
95
Denim Dummy Ads
Denim Dummy Ads
The Diesel Jeans Be Stupid Campaign is Both Silly and Stylish
<
94
Bright Color-Blocked Looks
Bright Color-Blocked Looks
The Kenneth Cole Spring 2012 Collection is Elegant and Charming
<
93
Large Logo Lookbooks
Large Logo Lookbooks
The Daniel Palillo Fall/Winter 2012 Collection is Pop Culture-Inspired
<
92
Billionaire Infographic Ads
Billionaire Infographic Ads
The Forbes Brasil Campaign Gives People "A Billion Reasons to Read"
<
91
Urban Prepster Collections
Urban Prepster Collections
The J.Crew Menswear Fall 2012 Lookbook is Sharply Dressed
<
90
Golden Getaway Fashion
Golden Getaway Fashion
The Escada Spring 2012 Campaign Stars Blonde-Haired Iselin Steiro
<
89
Avant-Garde Utilitarian Ads
Avant-Garde Utilitarian Ads
The Dainius Bendikas Fall/Winter 2012 Collection is Highly Conceptual
<
88
Polaroid Picnic Lookbooks
Polaroid Picnic Lookbooks
The Band of Outsiders Spring 2012 Catalog Stars Michelle Williams
<
87
Neon Eyeshadow Lookbooks
Neon Eyeshadow Lookbooks
The Carla Chan SS13 Graduate Collection is Vibrant and Billowing
<
86
Stoic Seaside Campaigns
Stoic Seaside Campaigns
The Tosca Blu Spring/Summer 2012 Advertorial is Summer Chic
<
85
Exotic Lounging Looks
Exotic Lounging Looks
Edita Vilkeviciute Stars in Patrizia Pepe Spring Summer 2012 Campaign
<
84
Eccentric Beachwear Catalogs
Eccentric Beachwear Catalogs
The Romantic by We Are Handsome Lookbook is Vibrantly Charming
<
83
Rocker-Chic Celeb Campaigns
Rocker-Chic Celeb Campaigns
Platinum-Haired Scarlett Johnson for Mango 2012
<
82
Highlighter Haired Ads
Highlighter Haired Ads
The NastyGal x Mink Pink Campaign is Candy-Colored
<
81
Reflective Fashion Ads
Reflective Fashion Ads
The Stradivarius Summer 2012 Campaign Stars a Vibrant Siri Tollerod
<
80
Moustached Photographer Ads
Moustached Photographer Ads
The Le Maison Simons Spring 2012 Campaign Stars Douglas Freidman
<
79
Patriotic Pastel Lookbooks
Patriotic Pastel Lookbooks
The UNIF Spring 2012 Campaign Features Pink Hues
<
78
Vibrant Tiki Fashion
Vibrant Tiki Fashion
The Blumarine Spring 2012 Campaign is Contemporarily Tropical
<
77
Op Art Menswear
Op Art Menswear
The MariusPetrus Spring/Summer 2013 Collection is Optically Ornate
<
76
Interchangable Lookbooks
Interchangable Lookbooks
The McQ Spring/Summer Lookbook Features Multi-Functional Staples
<
75
Pastel Peachy Campaigns
Pastel Peachy Campaigns
The Free People Spring 2012 Lookbook is Flirty and Feminine
<
74
Vibrant Punk Fashion
Vibrant Punk Fashion
The Nasty Gal May 2012 Lookbook Stars Model Hannah Holman
<
73
Perilously Pushing Photography
Perilously Pushing Photography
Air Force by Bara Prasilova is Quietly Quirky
<
72
Purse-Ladened Lookbooks
Purse-Ladened Lookbooks
The Blanco Accessories Spring 2012 Campaign Stars New Face Paula Folch
<
71
Fresh-Accent Advertorials
Fresh-Accent Advertorials
The Zara April 2012 Lookbook Sets Sail for Spring
<
70
Grassy Grunge Lookbooks
Grassy Grunge Lookbooks
The MANIAMANIA Fall 2012 Lookbook is Heavily Accessorized
<
69
Youth-Infused Spring Ads
Youth-Infused Spring Ads
The LF Stores Spring 2012 Lookbook is Surfer-Chic
<
68
Layered Tomboy Lookbooks
Layered Tomboy Lookbooks
The Madewell Fall 2012 Catalog is Chic and Woodsy
<
67
Neon-Centric Collections
Neon-Centric Collections
The Jenni Kayne F/W 2012 Lookbook Features Fresh Hues
<
66
Structural Eyewear Campaigns
Structural Eyewear Campaigns
The Sixlee Fall/Winter Campaign is Avant-Garde and Edgy
<
65
Ghostly Vintage Jewelry
Ghostly Vintage Jewelry
The Dominic Jones AW12 Catalog Stars Actress Jessica Brown Findlay
<
64
Bedroom Denim Ads
Bedroom Denim Ads
The Liu Jo Spring 2012 Campaign Stars Supermodel Kate Moss
<
63
Schoolgirl Skater Catalogs
Schoolgirl Skater Catalogs
The Luv AJ SS 2012 Lookbook Features Cool Casuals
<
62
Colorful Cosmopolitan Captures
Colorful Cosmopolitan Captures
Arizona Muse Stars in Massimo Dutti Spring Sumer 2012 Campaign
<
61
Sandwiched Suitor Snapshots
Sandwiched Suitor Snapshots
The Just Cavalli Spring 2012 Campaign Gets Rock and Roll Spinning
<
60
Sleek Sci-Fi Silhouettes
Sleek Sci-Fi Silhouettes
The Ellery Fall 2012 Lookbook Showcases a Variety of Rich Textures
<
59
Wild Wallpaper Lookbooks
Wild Wallpaper Lookbooks
The Jonathan Saunders Autumn/Winter 2012 Catalogue is 70s-Inspired
<
58
Flower-Accessorized Advertorials
Flower-Accessorized Advertorials
The Kasia Krolak Spring/Summer 2012 Lookbook is Boldly Budded
<
57
Space-Age Rain Gear
Space-Age Rain Gear
The Laitinen Fall/Winter Collection Puts Emphasis on Outerwear
<
56
Glamorously Urban Lookbooks
Glamorously Urban Lookbooks
The Nasty Gal August 2012 Catalog Stars a Carefree Anja Konstantinova
<
55
Subtle Paparazzi-Inspired Lookbooks
Subtle Paparazzi-Inspired Lookbooks
The Free People September 2012 Catalog Stars Martha Hunt
<
54
Grunge Revival Collections
Grunge Revival Collections
The Emma Mulholland Autumn/Winter 2012 Lookbook Features Bold Prints
<
53
Ethereal 80s Fashion
Ethereal 80s Fashion
The Wildfox White Label Spring 2012 Collection Offers a Feminine Throwback
<
52
Fruit-Hued Menswear
Fruit-Hued Menswear
The Apropos Spring/Summer Lookbook Features Contemporary Classics
<
51
Comfortably Rugged Menswear
Comfortably Rugged Menswear
The Pull & Bear Spring 2012 Heritage Collection is Simply Chic
<
50
Surreal Submerged Fashion Ads
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
<
49
Extremely Mirrored Lookbooks
Extremely Mirrored Lookbooks
The Pedro Lourenco Pre-Fall 2012 Catalog is Full of Reflections
<
48
Glamorously Galactic Fashion
Glamorously Galactic Fashion
The Alexi Freeman AW12 Collection Boasts Golden Rock Star Looks
<
47
Spec-Tacular Menswear Campaigns
Spec-Tacular Menswear Campaigns
The Dolce & Gabbana Summer Precollection is Suited Up
<
46
Body-Painted Beverage Ambassadors
Body-Painted Beverage Ambassadors
Yvonne Strahovski is the New SoBe Skinsuit Model
<
45
Kitschy 50s Lookbooks
Kitschy 50s Lookbooks
The Steve Madden Summer 2012 Trendbook is Flirty and Vibrant
<
44
Retro Classroom Fashion
Retro Classroom Fashion
The DSquared2 Fall 2012 Campaign is Youthful and Rebellious
<
43
Mexican Maven Fashion
Mexican Maven Fashion
The BellJar Spring 2012 Lookbook is Inspired by Frida Kahlo
<
42
Technicolor Concert Catalogs
Technicolor Concert Catalogs
The LF Stores Summer 2012 Festival Lookbook is an 80s Revival
<
41
Golden Beach Fashion Ads
Golden Beach Fashion Ads
Dylan George and Abbot + Main Fall 2012 Campaign Stars Kate Upton
<
40
Religious Wreath Advertorials
Religious Wreath Advertorials
The Maria Francesca Pepe Autumn/Winter 2012 Lookbook is Feminine
<
39
Futuristic French Queen Fashion
Futuristic French Queen Fashion
The Chanel Cruise 2013 Catalog is Rebelliously Regal
<
38
Lightweight Bohemian Fashion
Lightweight Bohemian Fashion
The Free People Here Comes the Sun Lookbook Stars a Cool Martha Hunt
<
37
Minimalist Hipster Catalogs
Minimalist Hipster Catalogs
The ZEM Spring/Summer 2013 Lookbook is Understated
<
36
High School Yearbook Campaigns
High School Yearbook Campaigns
The Maison Michel Spring/Summer 2012 Lookbook is Scholastic
<
35
Clashing Pattern Pairings
Clashing Pattern Pairings
The Kit Neale Mens Autumn/Winter 2012 Preview is Vibrant and Bold
<
34
Sun-Soaked Surfing Snapshots
Sun-Soaked Surfing Snapshots
The Jessica Hart Free People January 2012 Collection Gets Super Hot
<
33
Boho Carnival Catalogs
Boho Carnival Catalogs
The Free People June 2012 Lookbook is Inspired by the '70s
<
32
Fairytale-Inspired Lookbooks
Fairytale-Inspired Lookbooks
Free People November 2012 Catalogue Features German & Danish Folklore
<
31
Vibrantly Fresh Fashion
Vibrantly Fresh Fashion
The H&M Spring 2012 Campaign is Pastel-Infused & Peppy
<
30
Kung-Fu Master Collections
Kung-Fu Master Collections
The InAisce Fall/Winter Lookbook is Dramatically Draped
<
29
Desert Hippie Advertorials
Desert Hippie Advertorials
The Spanish Moss Spring/Summer 2012 Lookbook Has a Retro Rocker Vibe
<
28
Crisp Color-Blocked Campaigns
Crisp Color-Blocked Campaigns
The United Colors of Benetton Spring/Summer Lookbook is Preppy
<
27
Frugal Hippie Fashions
Frugal Hippie Fashions
The Free People Festival Lookbook is Ready For The Concert Scene
<
26
Antenna Eyewear Advertorials
Antenna Eyewear Advertorials
The Karen Walker 2012 Lookbook is Alien-Inspired
<
25
Pastel-Dyed Hair Lookbooks
Pastel-Dyed Hair Lookbooks
The Marc By Marc Jacobs Resort 2013 Collection is Excessively Youthful
<
24
Showering Swimwear Photoshoots
Showering Swimwear Photoshoots
The Morfium Couture Resort 2013 Catalog is Dark and Dramatic
<
23
Native-Inspired Lookbooks
Native-Inspired Lookbooks
The Free People April 2012 Catalog is Fun and Free-Spirited
<
22
Technicolored Thread Sculptures
Technicolored Thread Sculptures
The Plexus Series Explores the Versatility of This Thin Material
<
21
Superhero Stance Fashion Ads
Superhero Stance Fashion Ads
The Fausto Puglisi Fall 2012 Campaign is Vibrantly Vivacious
<
20
Hillside Hippie Campaigns
Hillside Hippie Campaigns
The Moonchild Spring/Summer Lookbook is Retro-Inspired
<
19
Victorian Military Fashion
Victorian Military Fashion
The McQ by Alexander Fall 2012 Lookbook Stars a Stately Meghan Collison
<
18
Colorfully Chic Poolside Captures
Colorfully Chic Poolside Captures
Guess by Marciano Spring Summer 2012 by Hunter & Gatti
<
17
Futuristic Lumberjack Menswear
Futuristic Lumberjack Menswear
The Asher Levine Fall/Winter 2012 Collection is Utilitarian
<
16
Cartoon Character Building Blocks
Cartoon Character Building Blocks
The LEGO Advertisements by Jung von Matt are Minimalist
<
15
Witchy Wigged-Out Catalogs
Witchy Wigged-Out Catalogs
The Wildfox Pre-Fall 2012 Lookbook is 90s-Inspired
<
14
Clashing Print Beachwear
Clashing Print Beachwear
The Victoria's Secret 2012 Swimwear Catalog is Bold and Vibrant
<
13
Patriotic Pink-Haired Lookbooks (UPDATE)
Patriotic Pink-Haired Lookbooks (UPDATE)
The Wildfox White Label Spring Campaign is Retro
<
12
Feminine Hipster Fashion
Feminine Hipster Fashion
The AFIA SS12 Lookbook is Global and Youthful
<
11
Backwards Movie Ads
Backwards Movie Ads
The LG Home Theater 3D Sound Campaign Shows Every Side of Sound
<
10
Bronzed Swimwear Ads
Bronzed Swimwear Ads
The H&M Beach Sensation Summer 2012 Campaign Stars Isabeli Fontana
<
9
Seaside Hipster Catalogues
Seaside Hipster Catalogues
The Wasteland Spring 2012 Lookbook is Summer-Ready
<
8
Gothic Sheer Fashion
Gothic Sheer Fashion
The Alexander McQueen Pre-Fall 2012 Collection is Dramatically Feminine
<
7
Daring Gymnast-Inspired Editorials
Daring Gymnast-Inspired Editorials
The Plein Sud Spring 2012 Campaign Has a Chic Athletic Theme
<
6
Glamorous Hippie Editorials
Glamorous Hippie Editorials
The Alexandra Spencer Free People 2012 Lookbook is Steamy
<
5
Miami-Inspired Catalogs
Miami-Inspired Catalogs
The Free People May 2012 Lookbook Stars Sabrina Nait and Nicole Trunfio
<
4
Carefree Pink-Hued Campaigns
Carefree Pink-Hued Campaigns
The Planet Blue Fall 2012 Lookbook is Hippie Chic
<
3
Fairytale Wedding Gowns
Fairytale Wedding Gowns
The Jesper Hovring Spring 2012 Campaign Stars a Romantic Anne-Sofie List
<
2
Hispter-Approved Eyewear Ads
Hispter-Approved Eyewear Ads
The Ksubi Autumn/Winter 2012 War Lookbook is Edgy and Urban
<
1
Pink-Haired Beach Campaigns
Pink-Haired Beach Campaigns
The Wildfox Summer Lookbook is Candy Colored
<