The Madewell Fall 2012 lookbook gives the collection a woodsy, tomboy vibe with a subtle hint of the '80s thrown into the mix. Expertly layered, the outfits boast tons of color, a plethora of prints and lovely textures for looks that are modern with a retro twist. The key ingredient of this lookbook is the effortless vibe each ensemble has.
Shot in studio against a stark white backdrop, the Madewell Fall 2012 lookbook focuses on traditional fall staples while tweaking them just so for a fresh appeal. Aside from the stylish pairings, the Madewell Fall 2012 collection features some clever single pieces such as a leopard-print grandpa cardigan as well as pastel tulip skirts, plaid button-downs and field boots.
What's Driving This Trend
- Chic Woodsy Fashion
- Opportunity for designers to create autumn/winter collections with earthy patterns, layered textures and bold colors for outdoor enthusiasts.
- Modern '80s-inspired Fashion
- Opportunity for fashion designers to incorporate vintage 80s look with modern modern twist for fashion forward customers.
- Effortless Fashion Vibe
- Opportunity for designers to create simple, yet elegant, designs that give an effortless and comfortable vibe for customers to enjoy.
Who This Affects Most
- Fashion Design
- Opportunity for fashion designers to bring modern or retro styles using earthy patterns, layered textures and bold colors for autumn/winter collections.
- Retail
- Opportunity for retail businesses to provide fashion collections for outdoor enthusiasts looking for products that merge earthy patterns with 80s-inspired details.
- Digital Marketing
- Opportunity for digital marketing professionals to create advertising campaigns to capture customers seeking effortless and comfortable fashion trends for all occasions.
