Shot on the golden sands of Venice Beach in California, the Dylan George and Abbot + Main Fall 2012 ad campaigns will get people even more excited for the summer season. It isn't all about sexy swimwear and maxi dresses. This campaign shows that casual get togethers by the water might call for chic boho ensembles, which these two brands are more than happy to provide.
Both of the Dylan George and Abbot + Main Fall 2012 ad campaigns were lensed by Los Angeles- and New York City-based director and photographer Yu Tsai. It stars model-of-the-minute Kate Upton alongside American actor Kellan Lutz of 'Twilight' fame. Effortlessly styled, the fashionable ensembles have a youthful appeal that is perpetuated by the stars' nonchalant attitudes and carefree poses.