The Steve Madden Summer 2012 trendbook is lighthearted and fun, which makes it a great piece to appear in the brand's webzine, Steve Madden Mag, which recently made its exciting debut. Inspired by the 50s, the styling is completely retro. Channeling uber feminine looks from that era, especially those worn by provocative pinup ladies, the fashion complements the bright footwear beautifully.
Shot by New York-based photographer Marley Kate, the Steve Madden Summer 2012 trendbook is set on a rooftop patio complete with equally colorful lounge chairs, umbrellas and towels. Starring models Nell Rebowe and Terese Pagh, they are also captured walking the streets of Brooklyn’s Williamsburg. The flirty wedges, platforms and flats were expertly styled by Khalym Schell and complemented by vintage curls and makeup by Danielle Cirilli and Cheyenne Timperio.