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The ZEM Spring/Summer 2013 Lookbook is Understated

 - Aug 6, 2012
References: zem-men & thefashionisto
The ZEM Spring/Summer 2013 lookbook shines a light on the label’s understated garments and minimalist aesthetic. Fic Model Management’s fresh face Malcolm stars in this sleek advertorial, captured by photographer Armando.

Proving clean and effortlessly elegant, this hipster-approved menswear collection is entitled 'Blossom.' From its understated air to its simplistic styling, this fresh catalog highlights the label’s exaggerated proportions, elongated design details, and artfully executed patterns.

The ZEM Spring/Summer 2013 collection features garments that are designed with both comfort and aesthetics in mind. This versatile menswear line reinvents classic sportswear cuts transforming them from expected to innovative with a focus on off-kilter design details that feature bold but subtle accents. From neon piping and hand-painted textiles to intricately pleated panels, these distinctive looks are sure to be worn by the fashionable urbanite.