Space-Age Rain Gear

The Laitinen Fall/Winter Collection Puts Emphasis on Outerwear

The Laitinen Fall/Winter 2012 menswear collection shines a spotlight on future-friendly outerwear. From reflective rain-gear to rust-covered patterns, this bold lookbook showcases a variety of eye-catching ensembles sure to get one noticed.

Taking inspiration from '90s club culture and utilitarian military accents, this collection presents a contemporary take on classic menswear styles. From puffed coats to vibrantly patterned ponchos, Latinen's latest collection fuses digital prints along with space-age polyurethane-coated textiles.

Outfitted by stylist Lotta Volkova, this edgy and youth-infused collection makes a definite style statement, featuring both functional and visually stunning pieces. The Laitinen Fall/Winter 2012 is a fashion-forward and expressive take on timeless sportswear silhouettes, putting emphasis on innovative fabrics, unconventional materials and forward-thinking designs.

Image Credit: Laitinen

Future-friendly Outerwear
Opportunity to develop rain gear with advanced materials and innovative designs.
Digital Prints in Fashion
Disruptive potential in using digital prints and patterns in clothing merchandise.
Utilitarian Military Accents
Opportunity to incorporate military-inspired elements into fashion for a unique and edgy look.

Sectors Adopting This

Fashion
Potential for fashion brands to incorporate futuristic and unconventional designs into their collections.
Textiles
Opportunity to develop polyurethane-coated textiles for rain gear and other outerwear.
Sportswear
Disruptive potential in creating sportswear silhouettes with unconventional materials and forward-thinking designs.
SCORE
5.7 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 90%
Activity 72%
Freshness 8%