Highlighter Haired Ads

The NastyGal x Mink Pink Campaign is Candy-Colored

The NastyGal x Mink Pink campaign is candy-hued, showcasing a fearlessness with color. Shining a spotlight on eclectic wardrobe staples, the brand's winning accessories shine through, paired with highlighter-hued locks that dare to stand out.

Gaining attention for all the right reasons, this color-infused campaign is unafraid of style risks. Starring model Hyoni Kang, this lookbook highlights a mix of fun, youthful wardrobe selects that include neon jersey frocks, animal-patterned ensembles and eccentric 80s-inspired prints.

Paired with Nasty Gal's killer heels, this badass portrait series is all about edgy dressing. The NastyGal x Mink Pink campaign gains attention for all the right reasons, proving that self-expression is the only way to exude true personal style.

Colorful Advertising
Using vibrant, standout colors in advertising campaigns to capture attention and make a bold statement.
Eclectic Wardrobe Staples
Highlighting unique and unconventional fashion pieces to cater to individuals seeking distinct personal style.
Bold Hair Color Trends
Embracing unconventional hair colors as a form of self-expression and statement-making in the fashion industry.

Where This Applies

Fashion and Apparel
Opportunities to create innovative, boundary-pushing fashion campaigns and collections that embrace bold colors and eclectic styles.
Beauty and Haircare
Developing products and services that cater to the growing demand for vibrant and unconventional hair colors, inspired by fashion campaigns.
Advertising and Marketing
Exploring creative strategies and concepts in advertising to incorporate vibrant colors and unique fashion trends to capture the attention of target audiences.
SCORE
6.3 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 92%
Activity 88%
Freshness 8%

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