The top October 2015 design trends speak to the power of design in changing the perception of a product or service in consumers.
A McDonald's location in Rotterdam, the Netherlands was recently overhauled into a pillar of contemporary design. Known as a center of design innovation, it makes sense that McDonald's would choose Rotterdam as a city to reinvent its image through streamlined, minimalist design. The ultramodern fast food outpost features floor-to-ceiling glass windows that showcase the stunning spiral staircase and grey interior decor.
Meanwhile in London, Hubbub and Common Works teamed up to design a series of gamified cigarette bins that turned the act of properly disposing of a cigarette as a fun experience. A campaign aimed at littering, this repositioning of the act of properly disposing of a cigarette speaks to the power of design and gamification in motivating the masses.
The top October 2015 design trends highlight the use of design as a tool for shaping the perception of consumers.
- Gen Alpha
- Gen Z (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
