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Top 100 Marketing Trends in 2012

From Feminine Hipster Fashion to Chronicle Cabernet Branding

— January 18, 2013 — Marketing
There is no set formula when it comes to the best marketing trends, but a dose of humor aligned with a brand message proved quite popular in 2012.

Stand-out campaigns include fashion editorials with a beach or water-related theme, especially those featuring models lounging around in a swimming pool. Although these popular campaigns reinforce that sex sells, it is also apparent that a relaxed aesthetic is also catching attention of consumers.

Apart from fashion editorials, campaigns that focused on generational differences also gained a large amount of attention. Many companies chose the form of infographics to demonstrate these shifts.

The Trend Hunter Marketing Research Report offers more insight and implication into the world of marketing to forecast what marketing trends will rule the 2013 year. Be in the know and have a look at what our research has to offer.
6.7
Score
Popularity
Activity
Freshness
100
Classy Continental Couples
Classy Continental Couples
The Kooples Spring/Summer 2012 Campaign Features Real-Life Lovers
<
99
Bright Color-Blocked Looks
Bright Color-Blocked Looks
The Kenneth Cole Spring 2012 Collection is Elegant and Charming
<
98
Large Logo Lookbooks
Large Logo Lookbooks
The Daniel Palillo Fall/Winter 2012 Collection is Pop Culture-Inspired
<
97
Golden Getaway Fashion
Golden Getaway Fashion
The Escada Spring 2012 Campaign Stars Blonde-Haired Iselin Steiro
<
96
Pink-Haired Kitten-Eared Editorials
Pink-Haired Kitten-Eared Editorials
The Obscure Couture SS 2012 Lookbook is Cute and Playful
<
95
Stoic Seaside Campaigns
Stoic Seaside Campaigns
The Tosca Blu Spring/Summer 2012 Advertorial is Summer Chic
<
94
Playful Boho Styles
Playful Boho Styles
Free People February Catalog Video Features Freja Beha Erichsen
<
93
Exotic Lounging Looks
Exotic Lounging Looks
Edita Vilkeviciute Stars in Patrizia Pepe Spring Summer 2012 Campaign
<
92
Eccentric Beachwear Catalogs
Eccentric Beachwear Catalogs
The Romantic by We Are Handsome Lookbook is Vibrantly Charming
<
91
Rocker-Chic Celeb Campaigns
Rocker-Chic Celeb Campaigns
Platinum-Haired Scarlett Johnson for Mango 2012
<
90
Highlighter Haired Ads
Highlighter Haired Ads
The NastyGal x Mink Pink Campaign is Candy-Colored
<
89
Moustached Photographer Ads
Moustached Photographer Ads
The Le Maison Simons Spring 2012 Campaign Stars Douglas Freidman
<
88
Undressed Famous Logos
Undressed Famous Logos
A Customer Experience is Shown in the MyHOTJuly 'Naked Brands' Series
<
87
Patriotic Pastel Lookbooks
Patriotic Pastel Lookbooks
The UNIF Spring 2012 Campaign Features Pink Hues
<
86
Vibrant Tiki Fashion
Vibrant Tiki Fashion
The Blumarine Spring 2012 Campaign is Contemporarily Tropical
<
85
Adorable Standardized Branding
Adorable Standardized Branding
Yellow Owl Workshop Packaging Adopts a Marvelous New Mold
<
84
Interchangable Lookbooks
Interchangable Lookbooks
The McQ Spring/Summer Lookbook Features Multi-Functional Staples
<
83
Pastel Peachy Campaigns
Pastel Peachy Campaigns
The Free People Spring 2012 Lookbook is Flirty and Feminine
<
82
Purse-Ladened Lookbooks
Purse-Ladened Lookbooks
The Blanco Accessories Spring 2012 Campaign Stars New Face Paula Folch
<
81
Iconic Infusion Branding
Iconic Infusion Branding
Tea Bar Packaging Assumes a Punchy Identity to Complement its Flavors
<
80
Fresh-Accent Advertorials
Fresh-Accent Advertorials
The Zara April 2012 Lookbook Sets Sail for Spring
<
79
Grassy Grunge Lookbooks
Grassy Grunge Lookbooks
The MANIAMANIA Fall 2012 Lookbook is Heavily Accessorized
<
78
Litter-Hiding Photography
Litter-Hiding Photography
Davide Bellocchio Has a Strong Sense of Character and Narrative
<
77
Youth-Infused Spring Ads
Youth-Infused Spring Ads
The LF Stores Spring 2012 Lookbook is Surfer-Chic
<
76
Layered Tomboy Lookbooks
Layered Tomboy Lookbooks
The Madewell Fall 2012 Catalog is Chic and Woodsy
<
75
Neon-Centric Collections
Neon-Centric Collections
The Jenni Kayne F/W 2012 Lookbook Features Fresh Hues
<
74
Structural Eyewear Campaigns
Structural Eyewear Campaigns
The Sixlee Fall/Winter Campaign is Avant-Garde and Edgy
<
73
Ghostly Vintage Jewelry
Ghostly Vintage Jewelry
The Dominic Jones AW12 Catalog Stars Actress Jessica Brown Findlay
<
72
Fluorescent Glamazon Phootshoots
Fluorescent Glamazon Phootshoots
The PLASTIK Magazine 'PUMP'D UP KICKS' Editorial is Vibrant
<
71
Bedroom Denim Ads
Bedroom Denim Ads
The Liu Jo Spring 2012 Campaign Stars Supermodel Kate Moss
<
70
Schoolgirl Skater Catalogs
Schoolgirl Skater Catalogs
The Luv AJ SS 2012 Lookbook Features Cool Casuals
<
69
Sleek Sci-Fi Silhouettes
Sleek Sci-Fi Silhouettes
The Ellery Fall 2012 Lookbook Showcases a Variety of Rich Textures
<
68
Sandwiched Suitor Snapshots
Sandwiched Suitor Snapshots
The Just Cavalli Spring 2012 Campaign Gets Rock and Roll Spinning
<
67
Colorful Cosmopolitan Captures
Colorful Cosmopolitan Captures
Arizona Muse Stars in Massimo Dutti Spring Sumer 2012 Campaign
<
66
Flower-Accessorized Advertorials
Flower-Accessorized Advertorials
The Kasia Krolak Spring/Summer 2012 Lookbook is Boldly Budded
<
65
Grunge Revival Collections
Grunge Revival Collections
The Emma Mulholland Autumn/Winter 2012 Lookbook Features Bold Prints
<
64
Ethereal 80s Fashion
Ethereal 80s Fashion
The Wildfox White Label Spring 2012 Collection Offers a Feminine Throwback
<
63
Fruit-Hued Menswear
Fruit-Hued Menswear
The Apropos Spring/Summer Lookbook Features Contemporary Classics
<
62
Surreal Submerged Fashion Ads
Surreal Submerged Fashion Ads
The Wonderland Couture by Feline Blush Campaign is Magical
<
61
Comfortably Rugged Menswear
Comfortably Rugged Menswear
The Pull & Bear Spring 2012 Heritage Collection is Simply Chic
<
60
Extremely Mirrored Lookbooks
Extremely Mirrored Lookbooks
The Pedro Lourenco Pre-Fall 2012 Catalog is Full of Reflections
<
59
Glamorously Galactic Fashion
Glamorously Galactic Fashion
The Alexi Freeman AW12 Collection Boasts Golden Rock Star Looks
<
58
Adorable Dual-Dye Branding
Adorable Dual-Dye Branding
M Savers Packaging Demonstrates the Appeal of Simplicity
<
57
Pop-Out Plywood Bands
Pop-Out Plywood Bands
Les Ouvrieres Wooden Rings Come in Their Original Stenciled Panels
<
56
Spec-Tacular Menswear Campaigns
Spec-Tacular Menswear Campaigns
The Dolce & Gabbana Summer Precollection is Suited Up
<
55
Lone Layered Lookbooks
Lone Layered Lookbooks
The Row Resort 2013 Campaign is Head-to-Toe Monochromatic
<
54
Retro Classroom Fashion
Retro Classroom Fashion
The DSquared2 Fall 2012 Campaign is Youthful and Rebellious
<
53
Mexican Maven Fashion
Mexican Maven Fashion
The BellJar Spring 2012 Lookbook is Inspired by Frida Kahlo
<
52
Technicolor Concert Catalogs
Technicolor Concert Catalogs
The LF Stores Summer 2012 Festival Lookbook is an 80s Revival
<
51
Golden Beach Fashion Ads
Golden Beach Fashion Ads
Dylan George and Abbot + Main Fall 2012 Campaign Stars Kate Upton
<
50
Religious Wreath Advertorials
Religious Wreath Advertorials
The Maria Francesca Pepe Autumn/Winter 2012 Lookbook is Feminine
<
49
Futuristic French Queen Fashion
Futuristic French Queen Fashion
The Chanel Cruise 2013 Catalog is Rebelliously Regal
<
48
Chronicle Cabernet Branding
Chronicle Cabernet Branding
BRND NWS Wine Packaging Celebrates the Year's Marketing Headlines
<
47
Lightweight Bohemian Fashion
Lightweight Bohemian Fashion
The Free People Here Comes the Sun Lookbook Stars a Cool Martha Hunt
<
46
Remixed Corporate Logos (UPDATE)
Remixed Corporate Logos (UPDATE)
Viktor Hertz Transforms Apple Inc.'s Emblem in Dozens of Ways
<
45
High School Yearbook Campaigns
High School Yearbook Campaigns
The Maison Michel Spring/Summer 2012 Lookbook is Scholastic
<
44
Clashing Pattern Pairings
Clashing Pattern Pairings
The Kit Neale Mens Autumn/Winter 2012 Preview is Vibrant and Bold
<
43
Final Frontier-Inspired Footwear
Final Frontier-Inspired Footwear
The Nike Foamposite 'Galaxy' Sports a Space Exploration Theme
<
42
Sun-Soaked Surfing Snapshots
Sun-Soaked Surfing Snapshots
The Jessica Hart Free People January 2012 Collection Gets Super Hot
<
41
Fairytale-Inspired Lookbooks
Fairytale-Inspired Lookbooks
Free People November 2012 Catalogue Features German & Danish Folklore
<
40
Vibrantly Fresh Fashion
Vibrantly Fresh Fashion
The H&M Spring 2012 Campaign is Pastel-Infused & Peppy
<
39
Illustrated Typography Treats
Illustrated Typography Treats
Sugar Daddy's Cupcakes Packaging Animates Each Sweet in a Word
<
38
Kung-Fu Master Collections
Kung-Fu Master Collections
The InAisce Fall/Winter Lookbook is Dramatically Draped
<
37
Desert Hippie Advertorials
Desert Hippie Advertorials
The Spanish Moss Spring/Summer 2012 Lookbook Has a Retro Rocker Vibe
<
36
Crisp Color-Blocked Campaigns
Crisp Color-Blocked Campaigns
The United Colors of Benetton Spring/Summer Lookbook is Preppy
<
35
Antenna Eyewear Advertorials
Antenna Eyewear Advertorials
The Karen Walker 2012 Lookbook is Alien-Inspired
<
34
Adorably Animated Branding
Adorably Animated Branding
Unquestionably Cute Muyum Packaging is Good Enough to Eat
<
33
Pastel-Dyed Hair Lookbooks
Pastel-Dyed Hair Lookbooks
The Marc By Marc Jacobs Resort 2013 Collection is Excessively Youthful
<
32
Showering Swimwear Photoshoots
Showering Swimwear Photoshoots
The Morfium Couture Resort 2013 Catalog is Dark and Dramatic
<
31
Native-Inspired Lookbooks
Native-Inspired Lookbooks
The Free People April 2012 Catalog is Fun and Free-Spirited
<
30
Superhero Stance Fashion Ads
Superhero Stance Fashion Ads
The Fausto Puglisi Fall 2012 Campaign is Vibrantly Vivacious
<
29
Hillside Hippie Campaigns
Hillside Hippie Campaigns
The Moonchild Spring/Summer Lookbook is Retro-Inspired
<
28
Inside-Out Body Campaigns
Inside-Out Body Campaigns
The National Health Service's Donation Stunt is Bloody Brilliant
<
27
Victorian Military Fashion
Victorian Military Fashion
The McQ by Alexander Fall 2012 Lookbook Stars a Stately Meghan Collison
<
26
Yummy Yellow Packaging
Yummy Yellow Packaging
Lulu's Urban Cupcakery Branding Embodies Butter and Chocolatey Sweetness
<
25
Trend Hunter Reality Promo
Trend Hunter Reality Promo
Superhero Fashion, Paparazzi Flash Mobs, Tattoos & Augmented Reality
<
24
Futuristic Lumberjack Menswear
Futuristic Lumberjack Menswear
The Asher Levine Fall/Winter 2012 Collection is Utilitarian
<
23
Colorfully Chic Poolside Captures
Colorfully Chic Poolside Captures
Guess by Marciano Spring Summer 2012 by Hunter & Gatti
<
22
Generational Marketing Guides
Generational Marketing Guides
The Millennials Infographic Breaks Down Gen Y
<
21
Cartoon Character Building Blocks
Cartoon Character Building Blocks
The LEGO Advertisements by Jung von Matt are Minimalist
<
20
Witchy Wigged-Out Catalogs
Witchy Wigged-Out Catalogs
The Wildfox Pre-Fall 2012 Lookbook is 90s-Inspired
<
19
Clashing Print Beachwear
Clashing Print Beachwear
The Victoria's Secret 2012 Swimwear Catalog is Bold and Vibrant
<
18
Patriotic Pink-Haired Lookbooks (UPDATE)
Patriotic Pink-Haired Lookbooks (UPDATE)
The Wildfox White Label Spring Campaign is Retro
<
17
Vintage Surfer Lookbooks
Vintage Surfer Lookbooks
The Oracle Fox Billabong Collection is Beautifully Retro
<
16
Backwards Movie Ads
Backwards Movie Ads
The LG Home Theater 3D Sound Campaign Shows Every Side of Sound
<
15
Feminine Hipster Fashion
Feminine Hipster Fashion
The AFIA SS12 Lookbook is Global and Youthful
<
14
Galactic Androgynous Pantsuits
Galactic Androgynous Pantsuits
The Alexander McQueen Resort 2013 Collection is Boldly Tailored
<
13
Bronzed Swimwear Ads
Bronzed Swimwear Ads
The H&M Beach Sensation Summer 2012 Campaign Stars Isabeli Fontana
<
12
Seaside Hipster Catalogues
Seaside Hipster Catalogues
The Wasteland Spring 2012 Lookbook is Summer-Ready
<
11
Gothic Sheer Fashion
Gothic Sheer Fashion
The Alexander McQueen Pre-Fall 2012 Collection is Dramatically Feminine
<
10
Daring Gymnast-Inspired Editorials
Daring Gymnast-Inspired Editorials
The Plein Sud Spring 2012 Campaign Has a Chic Athletic Theme
<
9
Cleverly Surreal Photography
Cleverly Surreal Photography
Photographer Hugh Kretschmer Creates Thought-Provoking Imagery
<
8
Illuminated Public Sculptures
Illuminated Public Sculptures
The Luminous Field Installation Turns Cloud Gate into a Disco Ball
<
7
Glamorous Hippie Editorials
Glamorous Hippie Editorials
The Alexandra Spencer Free People 2012 Lookbook is Steamy
<
6
Miami-Inspired Catalogs
Miami-Inspired Catalogs
The Free People May 2012 Lookbook Stars Sabrina Nait and Nicole Trunfio
<
5
Ghostly Elegant Editorials
Ghostly Elegant Editorials
The Lida Baday SS 2012 Campaign is Faded and Gorgeous
<
4
Carefree Pink-Hued Campaigns
Carefree Pink-Hued Campaigns
The Planet Blue Fall 2012 Lookbook is Hippie Chic
<
3
Fairytale Wedding Gowns
Fairytale Wedding Gowns
The Jesper Hovring Spring 2012 Campaign Stars a Romantic Anne-Sofie List
<
2
Hispter-Approved Eyewear Ads
Hispter-Approved Eyewear Ads
The Ksubi Autumn/Winter 2012 War Lookbook is Edgy and Urban
<
1
Pink-Haired Beach Campaigns
Pink-Haired Beach Campaigns
The Wildfox Summer Lookbook is Candy Colored
<