There is no set formula when it comes to the best marketing trends, but a dose of humor aligned with a brand message proved quite popular in 2012.
Stand-out campaigns include fashion editorials with a beach or water-related theme, especially those featuring models lounging around in a swimming pool. Although these popular campaigns reinforce that sex sells, it is also apparent that a relaxed aesthetic is also catching attention of consumers.
Apart from fashion editorials, campaigns that focused on generational differences also gained a large amount of attention. Many companies chose the form of infographics to demonstrate these shifts.
The Trend Hunter Marketing Research Report offers more insight and implication into the world of marketing to forecast what marketing trends will rule the 2013 year. Be in the know and have a look at what our research has to offer.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
