These December 2014 branding trends range from bare faced beauty ads to vibrant java packaging that is color-coded to match different flavors.
When comparing the month's cosmetics and food packaging, one can notice a pattern of minimalism that is present in both industries. Great examples of this pattern include artisanal ice cream branding that features a bare and graphic logo along with children's perfume packaging that is stackable much like its building block inspiration.
In addition to minimalist graphics, these December 2014 branding trends also include multi-functional and up-cycled packaging examples. In the case of organic products, companies are creating reusable packaging that can be re-purposed after a product's use. A great example of this is honey that is sold in a beeswax jar that doubles as a decorative block candle.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
