Daria Werbowy is barely recognizable in the Céline Resort 2015 ad campaign. The 30-year-old Ukrainian-Canadian model looks particularly austere with a bare face and slicked back hair, courtesy of makeup artist Miranda Joyce and hair stylist Tina Outen, respectively.
Photographer Tyrone Lebon shot Webowy super close-up, her gaze boring into the camera with a cool intensity. Her usual girlish charm and tongue-in-cheek posing style has been replaced with a solemn, straight-laced look: think Mormon-chic.
The campaign offers a bare-bones look at the resort offerings: sleek silhouettes, expert tailoring and luxurious materials. Stripping the advertisement of all the usual marketing trappings puts it in a league of its own, and it will most definitely stand out.
Key Themes Behind This Trend
- Minimalist Ad Campaigns
- Disruptive innovation opportunity: Emphasize simplicity and minimalism in advertising to create a unique and memorable brand image.
- Natural Beauty
- Disruptive innovation opportunity: Promote natural beauty and embrace imperfections to challenge traditional beauty standards.
- Unconventional Models
- Disruptive innovation opportunity: Feature non-traditional models to challenge conventional ideas of beauty and diversity.
Where This Applies
- Fashion Advertising
- Disruptive innovation opportunity: Reimagine fashion advertising by focusing on simplicity and unconventional models.
- Beauty and Cosmetics
- Disruptive innovation opportunity: Introduce natural beauty campaigns that celebrate imperfections and challenge traditional beauty norms.
- Modeling and Photography
- Disruptive innovation opportunity: Explore unconventional and minimalist approaches to modeling and photography to create striking and memorable ad campaigns.
