These new Tic Tac 'Summer Ice Pop' mints are inspired by nostalgic popsicle desserts that most of us grew up eating. The red, white and blue mints are shaped to resemble tiny pills and are reminiscent of the striped frozen treats many would cool off with during hot summer days.
This new Tic Tac flavor doesn’t only feature a fruity taste but is also low in calories. In addition to their delicious taste, Tic Tac’s Summer Ice Pop mints will also freshen one’s breath and are perfect for those who live life on-the-go.
The mints boast a mix of blueberry, cherry and lime flavors that are combined to create a fresh burst of fruit flavors.
Why This Trend Is Growing
- Summer-inspired Mints
- Disruptive innovation opportunity: Develop new mint flavors inspired by seasonal treats to cater to nostalgic consumers.
- Low-calorie Mints
- Disruptive innovation opportunity: Create low-calorie mint options that appeal to health-conscious individuals.
- On-the-go Breath Fresheners
- Disruptive innovation opportunity: Design convenient, portable breath fresheners for people with busy lifestyles.
Industries Being Reshaped
- Confectionery
- Disruptive innovation opportunity: Introduce innovative confectionery products that combine traditional treats with modern flavors and benefits.
- Food and Beverage
- Disruptive innovation opportunity: Develop unique food and beverage items that evoke nostalgia and offer functional benefits at the same time.
- Consumer Goods
- Disruptive innovation opportunity: Expand the range of consumer goods by creating novel breath freshening products with appealing flavors.
