The whimsical shape of alphabet blocks is what inspired the packaging for Zara Play's baby fragrance. The fragrances for the Baby Boy and Baby Girl naturally gravitate towards the use of pink and blue and spell out the letters of "play" on the sides of the box. This was done with intention, so that the boxes could be effortlessly stacked and displayed in-store without the need to think about presentation. The boxes are put together from natural kraft paper that's been printed with soft vintage hues, giving a nostalgic feel to the set.
Once removed from the cubed boxes, the pink and blue fragrance bottles adopt a more sophisticated and rounder shape that's also branded with a few colorful letters from the alphabet, as on the outside of the kraft boxes.
Why This Trend Is Growing
- Personalized Baby Products
- There is a trend towards creating personalized products for babies, like Zara Play's baby fragrance boxes that spell out the word 'play' on the sides.
- Nostalgic Packaging Design
- Brands are leaning towards using vintage design elements to create a sense of nostalgia, as seen in Zara Play's use of soft vintage hues on their fragrance boxes.
- Effortless In-store Display
- Simplifying in-store displays is a rising trend, as demonstrated by Zara Play's stackable fragrance boxes that require no additional presentation.
Industries Being Reshaped
- Baby Products
- The baby products industry can explore the potential of personalized packaging to create more memorable experiences for customers.
- Fragrance
- The fragrance industry can tap into the trend of nostalgic packaging design to evoke emotions and create a unique brand identity.
- Retail
- The retail industry can adopt the trend of effortless in-store display to create visually appealing and convenient shopping experiences.
