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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Handvertising

The use of hands as a canvas to convey an advertising message or artistic expression

Implications - These images all rely on painted human hands to convey meaning, all designed not to resemble a palm and fingers. To capture attention, some ad agencies are going back to basics, opting for the simplicity of something like hands instead of high-tech graphic art designs.
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
7 Featured, 6 Examples:
919,441 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:

Featured Examples

Animal Hand Paintings
Animal Hand Paintings
Hanimals
These hand paintings from conceptual artist Mario Mariotti (1936-1997) are quirky and creative. His pieces have come to be known as Hanimals. He is famous for his amazing hand paintings, and I particularly… MORE
Manimali Watchvertizing
Manimali Watchvertizing
Guido Daniele's Painted Hand Watch Ads (UPDATE)
We’ve featured the extraordinary works by Italian body painter Guido Daniele who uses “Manimali” (hand paintings) before, and now we’re giving you an update. He’s... MORE
McDonald's Painted Handvertising
McDonald's Painted Handvertising
Rock 'n' Fries
McDonald’s is the latest to use body paint and hands in their advertising campaigns. The Rock ‘n’ Fries print ad is one of the most creative and playful examples of this artistic advertising approach that… MORE
Cultural Handvertising
Cultural Handvertising
AT&T Campaign
AT&T has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic. It is made in a cartoonish kind of way, which makes it eye catching and very fun… MORE
Whale Tail Hand Poses
Whale Tail Hand Poses
Project 551 to End Whaling
Project 551 is a web based awareness project to, “show just how many people support whales and want to see an end to whaling.” The name of the project, founded by the International Fund for Animal… MORE
Artvertising With Hands
Artvertising With Hands
HTC: Set Your Fingers Free
This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers! The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed… MORE
Hands as a Canvas 3
Hands as a Canvas 3
Funny Fingers
Although hands aren't a traditional art canvas, they do prove to work wonders for some very remarkable art, as proved by our previous post on animal hands and this gallery of "Funny Fingers." These photographs… MORE

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