Handvertising

The use of hands as a canvas to convey an advertising message or artistic expression

Implications - These images all rely on painted human hands to convey meaning, all designed not to resemble a palm and fingers. To capture attention, some ad agencies are going back to basics, opting for the simplicity of something like hands instead of high-tech graphic art designs.
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
878,092 Total Clicks
Mar 08 - Sep 08
Warm
Art & DesignMarketing
Featured Examples
Animal Hand Paintings - Hanimals
SCORE 4.9
Average 59,207 Clicks Pub: Sep 14, 08
Animal Hand Paintings
Hanimals
These hand paintings from conceptual artist Mario Mariotti (1936-1997) are quirky and creative. His pieces have come to be known as Hanimals. He is famous for his amazing hand paintings, and I particularly… [More]
Manimali Watchvertizing - Guido Daniele's Painted Hand Watch Ads (UPDATE)
SCORE 5
Average 12,734 Clicks Pub: Mar 2, 08
Manimali Watchvertizing
Guido Daniele's Painted Hand Watch Ads (UPDATE)
We've featured the extraordinary works by Italian body painter Guido Daniele who uses "Manimali" (hand paintings) before, and now we're giving you an update. He's turned his amazing work into advertisement… [More]
McDonald's Painted Handvertising - Rock 'n' Fries
SCORE 5.6
Warm 15,061 Clicks Pub: Aug 21, 08
McDonald's Painted Handvertising
Rock 'n' Fries
McDonald’s is the latest to use body paint and hands in their advertising campaigns. The Rock ‘n’ Fries print ad is one of the most creative and playful examples of this artistic advertising approach that… [More]
Cultural Handvertising - AT&T Campaign
SCORE 5
Average 10,418 Clicks Pub: Apr 24, 08
Cultural Handvertising
AT&T Campaign
AT&T has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic. It is made in a cartoonish kind of way, which makes it eye catching and very fun… [More]
Whale Tail Hand Poses - Project 551 to End Whaling
SCORE 2.3
Untested 7,350 Clicks Pub: Aug 11, 08
Whale Tail Hand Poses
Project 551 to End Whaling
Project 551 is a web based awareness project to, “show just how many people support whales and want to see an end to whaling.” The name of the project, founded by the International Fund for Animal… [More]
Artvertising With Hands - HTC: Set Your Fingers Free
SCORE 4.4
Average 4,426 Clicks Pub: May 13, 08
Artvertising With Hands
HTC: Set Your Fingers Free
This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers! The “Set your fingers free” spot follows a pair of fingers from their house through several beautifully detailed… [More]
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