The use of hands as a canvas to convey an advertising message or artistic expression
Implications - These images all rely on painted human hands to convey meaning, all designed not to resemble a palm and fingers. To capture attention, some ad agencies are going back to basics, opting for the simplicity of something like hands instead of high-tech graphic art designs.
Trend Themes
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Artvertising with Hands — Using hands in advertising campaigns gives agencies the chance to provide their customers with playful and creative content while leveraging a unique canvas for their message.
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Custom Hand Props — By adding custom props to their painted hands, artists can develop their ideas into something more complex, making their artwork even more intriguing.
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Crowdsourced Handvertising — Crowdsourcing hand-related images from campaigns and communities can be an effective way to drive greater interest in creative campaigns and innovative projects.
Industry Implications
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Advertising — Using new techniques like hand paintings combined with a smart communication strategy, agencies can create engaging ads that attract the public's attention.
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Art — Painting or decorating hands is a growing branch of art with broad showcase opportunities, including events, galleries, and public spaces.
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Social Awareness — Raising awareness for important causes can be done creatively using body parts or the art of hand-painting.
7 Featured, 6 Examples:
981,458 Total Clicks
Date Range:
Mar 08 — Sep 08
Trending:
Warm
Consumer Insight Topics:
