The use of hands as a canvas to convey an advertising message or artistic expression
Implications - These images all rely on painted human hands to convey meaning, all designed not to resemble a palm and fingers. To capture attention, some ad agencies are going back to basics, opting for the simplicity of something like hands instead of high-tech graphic art designs.
These hand paintings from conceptual artist Mario Mariotti (1936-1997) are quirky and creative. His pieces have come to be known as Hanimals.
He is famous for his amazing hand paintings, and I particularly… [More]
McDonald’s is the latest to use body paint and hands in their advertising campaigns. The Rock ‘n’ Fries print ad is one of the most creative and playful examples of this artistic advertising approach that… [More]
AT&T has created a multi-cultural print campaign using painted hands. Each image is very colorful, light, and artistic. It is made in a cartoonish kind of way, which makes it eye catching and very fun… [More]
Project 551 is a web based awareness project to, â€œshow just how many people support whales and want to see an end to whaling.â€
The name of the project, founded by the International Fund for Animal… [More]
This is an awesome video ad for smartphone brand HTC that stars.... a pair of fingers!
The â€œSet your fingers freeâ€ spot follows a pair of fingers from their house through several beautifully detailed… [More]