Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Culinary
Reconditioning
Reinventing cultural staples like pizza lures curious consumers.
4.6
Trend score
Trend
What is the Culinary Reconditioning trend?
Culinary Reconditioning: Pizza is one of the principle foods in the “junk food” category, but it’s also a dish that’s constantly being reinvented. From green pizzas to pizzas in cones, there are few limitations on what chefs can concoct. Reinventing the traditional breathes new life to old items.
Trend themes
Themes within the Culinary Reconditioning trend
Three behaviours holding the trend together01
Personalization
The trend of personalization has hit the pizza industry, allowing customers to create and name their own pizza, and even add it to the menu for others to enjoy.
02
Innovative Crusts
The pizza industry is constantly pushing the limits on what can be considered a traditional crust, with examples like cone-shaped crusts and even utilizing innovative ingredients like cauliflower crusts.
03
Digital DIY
Online pizza builders and mobile pizza ordering apps are becoming more popular, allowing customers to create and order their own pizzas from the comfort of their own home.
Industry implications
What the Culinary Reconditioning trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The food and beverage industry can use personalization and innovative packaging to stand out in a crowded market.
For
Technology
The pizza industry's move towards digital DIY shows the need for businesses to adapt to changing technological trends and offer customers more convenience and personalized experiences.
For
Design
The design industry can learn from the innovative pizza crust designs and unique packaging options used by the pizza industry to stand out in a highly competitive marketplace.
Trend signals
Trend signals for Culinary Reconditioning
Trend score 4.6 out of 10, from popularity 70%, activity 61%, freshness 8%.
Popularity70%
Activity61%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Evidence
Examples of the Culinary Reconditioning trend
7 featured examples from Jan 6 to Aug 7, 2008CategoryArt & Design
Pizza Cutters for Bikers
Opportunity to develop unique and stylish kitchen tools inspired by popular designs.
CategoryPop Culture
Batman Pizza
The New Gotham City Pizza at Domino's
Fast food chains can adopt viral marketing campaigns and limited-time offers to drive engagement and boost sales.
CategoryLifestyle
Ugly Pizza
Difficult Branding?
Opportunity for food packaging companies to create designs that accurately represent the product inside and appeal to the trend of authenticity.
CategoryLifestyle
Personalize Your Pizza Online
Domino's Pizza Builder
The food and beverage industry can leverage online food customization to generate unique offerings that cater to a customer's preferences.
CategoryPop Culture
Specialty Pizza Named After You
Domino's Big Fantastic Deal
Domino's BFD Builder introduces an innovative way for fast food chains to offer customized food options, disrupting the traditional fast food industry.
CategoryArt & Design
Two in One Utensils- The Pizza Pro
The kitchen utensil industry can explore disruptive innovation by developing more multipurpose utensils like the Pizza Pro.
CategoryLifestyle
Cone Crusts
Konopizza
The fast food industry could benefit from ergonomic and alternative food presentation trends, such as the cone crust concept.
