In the US, Domino's Pizza recently created an online "pizza builder" that is quite amusing. The cool thing is that once you're done with your creativity, you can actually save your pizza and/or place the order and receive at home your "personalized" pizza in just half an hour! Check it out the next time you feel like pizza!
Implications - Essentially anything that can be done in person can now be done online. The same can be said for customer service -- anything that used to require another person can now be done yourself. It's faster, simpler and far more effective, so industries everywhere are going digital and DIY.