Advertisements and campaigns that raise awareness for global warming
Implications - After Al Gore’s Inconvenient Truth made its global impression, campaigns against global warming became hot forms of advertising. Not everyone was eco-interested then, but 2008’s surge in gas prices peaked interests in new demographics seeking to prevent global warming-related disasters.
Trend Themes
1. Earthvertising - Campaigns against global warming have become popular forms of advertising, thanks to Al Gore's 'Inconvenient Truth' and surging gas prices.
2. Animal and Ocean Consciousness - Advertising around the extinction and pollution of animals and oceans has become more prevalent as people become increasingly aware of environmental concerns.
3. Sustainability Through Design - As rising fuel prices and environmental concerns influence people to adopt sustainable habits, designers and artists have embraced sustainability in their works, raising awareness on fuel dependency and oil consumption.
Industry Implications
1. Advertising - Tapping into global events to raise awareness of environmental concerns is becoming an interesting trend in advertising.
2. Tourism and Recreation - Tourist destinations such as the Vancouver Aquarium and The Lunuganga in Sri Lanka are adopting eco-friendly techniques to reinforce their sustainable reputation.
3. Art and Design - Using creative methods such as the International Fiber Collaborative to raise awareness about oil dependency, artists and designers are using their craft to create innovative solutions that reinforce sustainability and eco-friendliness.
7 Featured, 3 Examples:
80,862 Total Clicks
Date Range:
Jan 08 — Sep 08
Trending:
Average
Consumer Insight Topics:
