Category
Lifestyle
Assisted Choices
Trend cluster
Category
Breakthroughvertising
Interactive bus stops encourage bored patrons to engage with brands.
3.9
Trend score
Trend
What is the Breakthroughvertising trend?
Breakthroughvertising: Engaging bus stop advertisements are garnering attention even in ad-saturated metropolitan cores, as they captivate the attention of the waiting public. Entertaining the idle with advertisements is a win-win situation, and clever way to foster positive brand association.
Trend themes
Themes within the Breakthroughvertising trend
Three behaviours holding the trend together01
Interactive Advertising
Interactive bus stop advertisements are a brilliant way to engage potential customers and foster positive brand association.
02
Eco-Friendly Campaigns
Solar-powered and fruit dispensing bus stops show initiative towards eco-friendly campaigns.
03
Creative Installations
Creative bus stop installations show how designs can be visually impressive and eye catching.
Industry implications
What the Breakthroughvertising trend means for industry
Where the trend changes the playbookFor
Advertising Industry
The advertising industry can take advantage of interactive campaigns to engage potential customers.
For
Environment and Sustainability Industry
The environment and sustainability industry can utilize eco-friendly initiatives in advertising campaigns.
For
Public Transportation Industry
The public transportation industry can create better customer experiences through creative installations.
Trend signals
Trend signals for Breakthroughvertising
Trend score 3.9 out of 10, from popularity 53%, activity 57%, freshness 8%.
Popularity53%
Activity57%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Breakthroughvertising trend
5 featured examples from Mar 30 to Sep 2, 2008CategoryPop Culture
Anonymous Texts at Bus Stops
Big Brother's Creepy Bluetooth Campaign
Potential for entertainment industry to use disruptive advertising strategies to promote TV shows and movies.
CategoryArt & Design
7 Creative Bus Stops
Opportunity for disruptive innovation in revolutionizing the design and functionality of bus stops in urban areas.
CategoryMarketing
Fruit Dispensing Bus Stops
Pruhealth Campaign
The fruit dispensing bus stops present an opportunity for health insurance companies to promote their services through innovative and health-focused marketing campaigns.
CategoryEco
Solar Powered Bus Stop Ads
Fuel Miami LLC i-Shelters
The advertising industry can capitalize on the trend of eco-friendly advertisements by offering sustainable advertising options to clients, such as solar-powered billboards and po…
CategoryMarketing
Emergency Light Sabers
Star Wars Bus Stop Ad Prepares You for the Sith
Exploring innovative ways to grab the attention of consumers and create memorable brand experiences.
