Trend cluster
Category

Biodegradable
Brilliance

Things that break down and decompose to fight global warming.

Biodegradable Cell PhoneHip Kitchen CompostingEdible DishesBiodegradable CoutureNon-Dissolving Edible Packaging

Trend

What is the Biodegradable Brilliance trend?

Biodegradable Brilliance: Reduce, reuse and recycle were the hip ecowords of the 90s, and it looks as if “biodegradable” and “compostable” could be their new millennial substitutes. Using eco-friendly merchandise that decomposes, from containers to beds, is the latest innovation soothing consumer consciences.

Trend themes

Themes within the Biodegradable Brilliance trend

Three behaviours holding the trend together
01

Biodegradable & compostable products as substitutes for environmentally unsustainable ones

With many consumers looking to reduce their carbon footprint, businesses must consider more eco-friendly options when designing products. Incorporating green elements such as biodegradable material or recyclable elements are great ways for companies to contribute to the health of the planet while making a profit.

02

Edible and compostable food packaging

Introducing compostable bee's wax to starchy peptides in materials like pea starch or 100% biodegradable cassava for use in food packaging can provide a sustainable solution to the problem of plastic waste.

03

Composting, vermiculture, and high-rise composting

Businesses may disrupt traditional household waste disposal by providing high-rise, vermiculture, or other innovative composting solutions to support the sustainable disposal of organic waste.

Industry implications

What the Biodegradable Brilliance trend means for industry

Where the trend changes the playbook
For

Food packaging

Food packaging industry professionals may look to adapt sustainable, compostable food packaging materials and innovative printing processes in eco-friendly packaging design.

For

Home and composting technology

Manufacturers of home technology can innovate ways to provide an eco-friendly option for homeowners looking to compost, such as vermicomposting solutions, high rise composters, and Bio Pod hygienic waste containers.

For

Fashion and Design

Fashion and design business professionals can look to follow in the footsteps of designers like Helen Storey and create biodegradable couture, furniture, and novel designs for commonly used items.

Trend signals

Trend signals for Biodegradable Brilliance

Trend score 4.6 out of 10, from popularity 69%, activity 61%, freshness 8%.

Popularity69%
Activity61%
Freshness8%
Audience
50%Men
50%Women
  • Gen Alpha (not a primary audience)
  • Gen Z
  • Millennial
  • Gen X
  • Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific

Evidence

Examples of the Biodegradable Brilliance trend

9 featured examples from Feb 19 to Aug 10, 2008
Biodegradable Cell Phone
CategoryEco

Biodegradable Cell Phone

Bamboo Phone Sprouts Seeds After Composting

Electronics industry can explore biodegradable materials and circular models to create environmentally sustainable products and reduce e-waste.

Hip Kitchen Composting
CategoryArt & Design

Hip Kitchen Composting

The 'Bio Pod' for Organic Waste

The design industry will play a crucial role in creating attractive and functional products for home composting.

Edible Dishes
CategoryEco

Edible Dishes

Biodegradable Picnic Ware

Opportunity to develop new edible and biodegradable products for customers who are becoming more environmentally conscious.

Biodegradable Couture
CategoryEco

Biodegradable Couture

Helen Storey's Dissolving Wardrobe

The fashion industry can innovate through incorporating sustainable materials for clothing and accessories, creating a market for eco-friendly fashion products.

Non-Dissolving Edible Packaging
CategoryEco

Non-Dissolving Edible Packaging

Compost or Eat Your Containers

The packaging industry can leverage the development of edible packaging to create new eco-friendly options for food packaging, potentially disrupting the market.

Biodegradable Beds
CategoryEco

Biodegradable Beds

Essentia Eco Luxury Mattresses

The mattress industry has an opportunity to disrupt the traditional market by creating and marketing eco-friendly and healthy mattresses.

High Rise Composts
CategoryEco

High Rise Composts

Vermicondo

Opportunity for furniture designers to create stylish and functional worm composting containers that seamlessly blend with contemporary kitchen cabinetry.

Biodegradable USBs
CategoryEco

Biodegradable USBs

Hoshino FD-300 Is Made of Fermented Corn

The technology industry can explore the production of eco-friendly USB drives using renewable materials, fostering sustainability within the sector.

Compostable Corn Bags
CategoryEco

Compostable Corn Bags

BioBags

The emergence of bio-based, compostable bags made of corn material creates new avenues for companies to explore and develop sustainable packaging materials that cater to the growi…