Category
Lifestyle
Serial Snacking
Trend cluster
Category
Return to
the Kitchen
Fueled by the credit crunch and internet recipe, fine dining will return.
3.3
Trend score
Trend
What is the Return to the Kitchen trend?
Return to the Kitchen: Cooking has become a fashionable hobby for both men and women of all age groups. After reality cooking shows spurred new interest in culinary hobbies, the bug spread to the web. The internet is now a wealthy resource of recipes, interactive lessons and video tutorials.
Trend themes
Themes within the Return to the Kitchen trend
Three behaviours holding the trend together01
Emergence of Digital Cookbooks
Businesses should focus on the possibilities of new technology in the culinary world to provide better advancements for cooking professionals in the industry.
02
Social Networks for Chefs
Chefs and cooking enthusiasts are looking for new ways to share and connect through a digital medium while showcasing their culinary skills.
03
Rise of Food Porn
There is a growing demand for artistic food photography that captures and promotes good food to consumers looking to explore and experience new flavors.
Industry implications
What the Return to the Kitchen trend means for industry
Where the trend changes the playbookFor
Food Technology
The trend towards digitization of cooking and baking is leading to new opportunities in recipe sharing platforms, kitchen gadgets, and other software for cooking enthusiasts.
For
Culinary Tourism
Both casual tourists and food tourists are looking for cultural experiences centered around food, whether that means trying local cuisine or exploring different ingredients.
For
E-commerce
Food retail companies that highlight artisanal, organic, or locally sourced foods are gaining popularity and reaching new demographics.
Trend signals
Trend signals for Return to the Kitchen
Trend score 3.3 out of 10, from popularity 32%, activity 58%, freshness 8%.
Popularity32%
Activity58%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Return to the Kitchen trend
9 featured examples from Mar 27 to Aug 28, 2008CategoryLifestyle
Digital Cookbooks
Kitchen Sync by Noah Balmer
Opportunities for tech companies to create new electronic cookbook platforms and devices.
CategoryLifestyle
Culinary Assistants
Interactive Digital Cooking Aid
Consumer electronics companies have the opportunity to expand their product lines to include more smart kitchen gadgets and interactive digital cooking aids.
CategoryTech
Virtual Cooking Competitions
Iron Chef America for Nintendo Wii
Disruptive innovation opportunity: Integrate gamification elements into cooking games to enhance user engagement and create new revenue streams through in-game purchases and virtu…
CategoryLifestyle
Culinary Photography Boom
The Rise of Food Porn
Transformative potential for camera manufacturers and software developers to create specialized equipment and editing tools for food photography.
CategoryPop Culture
Burnt Food Museums
Celebrating Really Bad Cooking
Tourism industry could develop quirky and eccentric museums or exhibits to attract visitors who are seeking something fun, unconventional or unusual.
CategoryLifestyle
Junk Food Ads Targeting Children
Who? Is Upset
The food and beverage industry needs to address the ethical issues surrounding junk food advertising targeted at children and explore healthier advertising strategies to promote n…
CategoryLifestyle
Social Networks for Chefs
CookEatShare.com
Opportunity for social networking platforms to target the chef community and facilitate interactions between professionals and home cooks.
CategoryEco
Local Fresh Food Locator
Local Harvest
Opportunity for companies to develop innovative solutions that connect consumers with local food sources.
CategoryLifestyle
Odes to Edible Pop Culture
FoodSongs.net
The music industry has an opportunity to create more food-themed music and collaborate with food industry professionals to create unique experiences.
