Category
Lifestyle
Assisted Choices
Trend cluster
Category
Global
Hooliganism
The Euro World Cup and Major League Soccer are fueling footballmania.
5.6
Trend score
Trend
What is the Global Hooliganism trend?
Global Hooliganism: Major League Soccer introduced soccer to North America. At the same time, increasingly larger World Cups have sparked football hooliganism to a new level. Capitalizing on Europe’s patriotic spirit we are seeing a new rise in football merchandise and fashion.
Trend themes
Themes within the Global Hooliganism trend
Three behaviours holding the trend together01
Rise of Football Hooliganism
Major League Soccer and larger World Cups have sparked a rise in football hooliganism to a new level, creating disruptive innovation opportunities in security technology and fan engagement.
02
Fashionable and Provocative Soccer Merchandise
Marketers can add sex appeal to capitalize on popular soccer events such as the Euro World Cup and Major League Soccer to create disruptive innovation opportunities in fashion, sports merchandise, and advertising.
03
Green and Upcycled Soccer Products
The trend towards environmentally friendly products extends to soccer, creating disruptive innovation opportunities in the upcycling and repurposing of soccer balls, as well as sustainable merchandise and furniture.
Industry implications
What the Global Hooliganism trend means for industry
Where the trend changes the playbookFor
Sports Merchandise
The rise in soccer's popularity offers disruptive innovation opportunities for marketers in sports merchandise, such as sustainable products or provocative designs.
For
Security Technology
The trend towards football hooliganism creates disruptive innovation opportunities in security technology, such as innovative crowd control measures.
For
Fashion Industry
The trend in fashionable and provocative soccer merchandise offers disruptive innovation opportunities for the fashion industry to capitalize on popular soccer events, such as the Euro World Cup and Major League Soccer.
Trend signals
Trend signals for Global Hooliganism
Trend score 5.6 out of 10, from popularity 80%, activity 80%, freshness 8%.
Popularity80%
Activity80%
Freshness8%
Audience
70%Men
30%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Global Hooliganism trend
10 featured examples from May 20 to Sep 3, 2008CategoryPop Culture
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
Photography studios and professionals can embrace the new style of photography seen in the 300 Dutch Football Team Ads to appeal to a wider audience.
CategoryLifestyle
Fashionable Beach Soccer for Men
Dolce & Gabbana's Milano Hot Shoot
Fashion brands can expand into the sports market by collaborating with sports teams and creating specialized sportswear collections
CategoryMarketing
Daredevil Soccer Stunts
Cesc FÃ bregas for Nike T90
Advertising agencies can tap into the growing demand for humor-based campaigns, providing creative solutions for brands to connect with their target audience.
CategoryEco
Recycled Football Furniture
Green Designs for Soccer Fans
Explore innovative manufacturing processes and material sourcing to create environmentally-friendly furniture products.
CategoryMarketing
Soccer Star Models
Samsung Ads Blend Risque With Talent
The consumer electronics industry can benefit from a sports marketing strategy by promoting products with sports personalities.
CategoryLifestyle
Soccer Contact Lenses
World Cup Eye Balls
Optimization of merchandise sales by offering sports-themed novelty products during major sporting events.
CategoryMarketing
Superhero Soccer Campaigns
Transformers and Ironman for Football and EURO 2008
Sports marketing companies can explore the use of popular superheroes in their soccer campaigns to create a buzz and keep fans engaged.
CategoryUnique
Choosing Soccer over Boobs
Euro 2008 Trumped Erotic Film Fest
As traditional forms of entertainment like pornography face declines in popularity, there may be opportunities for alternative forms of entertainment to take their place.
CategoryFashion
Recycled Sports Equipment
Abteil Soccer Ball Handbag (for EURO 2008?)
The fashion and accessories industry can explore opportunities in upcycling and sustainable fashion through the creation of stylish and eco-friendly products like soccer ball hand…
CategoryTech
Micro Robot Soccer
World Nanobot Foot Ball Cup 2008
The emergence of nano robots in sports creates disruptive innovation opportunities for companies involved in sports technology, equipment, and robotics.
