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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Global Hooliganism

The Euro World Cup and Major League Soccer are fueling footballmania

Implications - Major League Soccer introduced soccer to North America. At the same time, increasingly larger World Cups have sparked football hooliganism to a new level. Capitalizing on Europe’s patriotic spirit we are seeing a new rise in football merchandise and fashion.
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
10 Featured, 1 Examples:
315,282 Total Clicks
Date Range:
May 08 — Sep 08
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Spartan Soccer Warriors
Spartan Soccer Warriors
300 Dutch Football Team Ads by Erwin Olaf
Super talented photographer Erwin Olaf was commissioned by AD newspaper to capture the Dutch football team for their Euro Championship special in an intense, visually captivating ‘300’ themed spread. Olaf… MORE
Fashionable Beach Soccer for Men
Fashionable Beach Soccer for Men
Dolce & Gabbana's Milano Hot Shoot
Dolce & Gabbana reinforce their love relationship with the world of sports via a new partnership with Milano Beach Soccer, Italy's champion team for the past two years. Already a Gold sponsor for A.C… MORE
play_circle_filled Daredevil Soccer Stunts
Daredevil Soccer Stunts
Cesc Fàbregas for Nike T90
This humorous Nike commercial features Cesc Fàbregas, star of the British soccer team Arsenal F.C., and features him doing daredevil stunts to promote the Nike T90 shoes. Fitted with a special flame retardant… MORE
Recycled Football Furniture
Recycled Football Furniture
Green Designs for Soccer Fans
Europeans are the happiest football fans in the world this year. With the Euro 2008 championship ending (this Sunday we will know who is going to the the European champion), every single European that… MORE
Soccer Star Models
Soccer Star Models
Samsung Ads Blend Risque With Talent
After featuring the provocative Burger King football ads, here’s yet another viral ad capitalizing on the Euro 2008 frenzy, integrating soccer and sexy girls.  This commercial was shot for Samsung,… MORE
Soccer Contact Lenses
Soccer Contact Lenses
World Cup Eye Balls
Has your coach ever told you to keep your eye on the ball?  It would be impossible not to do so with these cool-looking contact lenses! The manufacturer, German optician, Stephanie Berndt, produced these… MORE
Superhero Soccer Campaigns
Superhero Soccer Campaigns
Transformers and Ironman for Football and EURO 2008
The Spanish TV channel Cuatro commissioned creative agency Kotoc to come up with a project for the design and creation of promotional pieces for the UEFA 2008 European Football Championship (EURO 2008).… MORE
Choosing Soccer over Boobs
Choosing Soccer over Boobs
Euro 2008 Trumped Erotic Film Fest
In news that might be counter to everything you’ve ever known, soccer is more interesting than sex… At least that’s what this news would suggest. The Erotic Film Festival of Barcelona was held the… MORE
play_circle_filled Micro Robot Soccer
Micro Robot Soccer
World Nanobot Foot Ball Cup 2008
The RoboCup Soccer Competition is a sporting event held every year, but this year they'll be adding a new category called the nano robots. These robots are smaller than a grain of salt but have the dexterity… MORE
Recycled Sports Equipment
Recycled Sports Equipment
Abteil Soccer Ball Handbag (for EURO 2008?)
Fashionista soccer mom’s now have the chicest bag to carry their minivan keys in. The soccer ball handbag designed by the company Abteil (translated from German means ‘compartment’) is made from… MORE

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