After featuring the provocative Burger King football ads, here's yet another viral ad capitalizing on the Euro 2008 frenzy, integrating soccer and sexy girls. This commercial was shot for Samsung, used to promote their beautiful performance range.
Implications - When it come to advertising, there are two things that marketers need to take into consideration; what's buzzing around the world and if they can add a little sex appeal to make it better. If you can hit both targets, like this risque soccer advert did, then brands may find themselves with a killer campaign that will really get their name out there. Give the audience what they want to see and they're guaranteed to give you the attention you want.
Key Themes Behind This Trend
- Provocative Advertising
- There is an increasing trend in provocative advertising with brands using sex appeal to make campaigns buzz-worthy.
- Sports Marketing
- Sports marketing is becoming a popular trend where brands capitalize on popular sporting events to promote their products.
- Viral Ads
- Creating viral ads using trending events is a growing trend among marketers as they try to get their name out there
Where This Applies
- Consumer Electronics
- The consumer electronics industry can benefit from a sports marketing strategy by promoting products with sports personalities.
- Fashion
- Fashion brands can use provocative advertising to create buzz and drive attention to their products.
- Fast Food
- Fast food brands can benefit from sports marketing during popular sporting events to increase brand awareness and drive sales.
