After featuring the provocative Burger King football ads, here's yet another viral ad capitalizing on the Euro 2008 frenzy, integrating soccer and sexy girls. This commercial was shot for Samsung, used to promote their beautiful performance range.
Implications - When it come to advertising, there are two things that marketers need to take into consideration; what's buzzing around the world and if they can add a little sex appeal to make it better. If you can hit both targets, like this risque soccer advert did, then brands may find themselves with a killer campaign that will really get their name out there. Give the audience what they want to see and they're guaranteed to give you the attention you want.