Has your coach ever told you to keep your eye on the ball? It would be impossible not to do so with these cool-looking contact lenses!
The manufacturer, German optician, Stephanie Berndt, produced these visual aids to celebrate the World Cup of Soccer.
While promoters might not become successful in converting these into every-day fashion eyewear, they definitely make an impression, and would be a suitable novelty for any visually impaired football player or fan.
Implications - Within sports of all categories exist countless opportunities for businesses to capitalize on consumer's fixation with such events. The sports fever that many people have allows them to be at the mercy of products that relate to their favorite sports.