Category
Fashion
Crown Care
Trend cluster
Category
Incredible
Inedibles
Products inspired by food, but unsuitable for consumption, are becoming art.
4.6
Trend score
Trend
What is the Incredible Inedibles trend?
Incredible Inedibles: As we struggle with a global obesity epidemic, the focus on food is increasing. While marketing for real foods has reached record highs, innovative artists have created eye candy that feeds the visual senses instead. These appeal to hungry appetites, yet don’t take a toll on health.
Trend themes
Themes within the Incredible Inedibles trend
Three behaviours holding the trend together01
Visual Food
inspired products are on the rise due to increasing health awareness among consumers, presenting opportunities for innovative artists and designers to create eye-catching yet healthy products.
02
Inedible Imitations
More and more imitations of food are becoming popular and making their way to the market, ranging from fake candy soap to fast food jewelry, presenting opportunities for unique novelty gift items.
03
Miniature Food
inspired products are attracting consumers with their cuteness and humour, ranging from small Lego sushi sets to tiny food landscapes, presenting potential opportunities in the toy, fashion and art industries.
Industry implications
What the Incredible Inedibles trend means for industry
Where the trend changes the playbookFor
Art and Design
Artists and designers can create innovative and unusual food-inspired products as consumer interest in visual food continues to rise.
For
Toy Industry
The production of miniature food products such as Lego sushi and stuffed animal sushi appeals to young and young-at-heart consumers, presenting opportunities for toy companies.
For
Fashion
The concept of food-inspired fashion is becoming popular among certain consumers, presenting opportunities for fashion designers to explore unique and whimsical designs.
Trend signals
Trend signals for Incredible Inedibles
Trend score 4.6 out of 10, from popularity 57%, activity 74%, freshness 8%.
Popularity57%
Activity74%
Freshness8%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X (not a primary audience)
- Boomer (not a primary audience)
Market
North America
Europe
Evidence
Examples of the Incredible Inedibles trend
11 featured examples from Mar 6 to Sep 10, 2008CategoryLifestyle
Inedible Micro Meals
Polymer Clay Food by Mimiature
The art and sculpture industry can leverage hyperrealistic art and new mediums like polymer clay for producing unique collectibles and pieces.
CategoryLife-Stages
Inedible Sushi
Lego Sushi Combo Platter
The evolution of Lego's product offerings shows potential for companies within the industry to focus on customization and personalization, as well as the incorporation of popular…
CategoryArt & Design
Edible Miniature Worlds
Tiny Food Landscapes
Restaurants and food establishments can incorporate food art into their menu and marketing to offer unique experiences for customers.
CategoryLifestyle
Fake Food Wallets
Toast and Bacon Wallets
Retailers can innovate by stocking and marketing whimsical food-themed items to lend a fun and humorous element to their offerings.
CategoryFashion
Fast Food Fashion
Jeremy Scott's Inedible Wearable Treats
Disruptive innovation opportunity: Incorporate sustainable materials and production practices into fashion manufacturing, catering to environmentally-conscious consumers.
CategoryTech
Fake Food Flash Drives
USB Sticks To Sink Your Teeth Into
Opportunity for disruptive innovation: Integrate USB sticks with innovative technologies such as biometric security or wireless charging to enhance functionality and convenience f…
CategoryFashion
Fast Food Jewelry
Gold Burger Necklaces
The fashion industry can potentially capitalize on the trend of fast food-inspired jewelry and accessories to offer consumers a unique and quirky way to express themselves.
CategoryLifestyle
Art Made of Jelly Beans
Jelly Belly George Clooney
Art galleries can invest in showcasing candy art as a way of diversifying their exhibitions and attract people, especially those inclined towards interactive art exhibits.
CategoryLifestyle
Making Food Cute
10 Sushi Chic Designs
Disruptive innovation opportunities for creating new and visually appealing ways to decorate food, like sushi.
CategoryTech
Fake Candy Soap
Mini Gummi Bear Bars
Companies in the bath and body industry can explore the development of edible-inspired soaps to cater to consumers looking for unconventional and enjoyable bathing experiences.
CategoryArt & Design
Chinese Takeout Lamps
Fast Food Home Decor
The home decor industry can explore the disruptive innovation opportunity of creating fast food-themed decor items to cater to the growing demand for unique and quirky home furnis…
